After 10x revenue growth in 2023, funding round led by Threshold
will enable Freshpaint to expand the reach and capabilities of its
category-creating software
SAN
FRANCISCO, July 17, 2024 /PRNewswire-PRWeb/ -- Today
Freshpaint, the Healthcare Privacy Platform creator, announced a
$30.7 million Series B financing
round led by Threshold with additional participation from new
investor SignalFire and existing investors Intel Capital, Y
Combinator and Zero Prime. This brings Freshpaint's total funding
to date to $41.8 million.
"For more than 15 years, we've discussed
the consumerization of healthcare and the importance of
streamlining consumers' access to care. But privacy concerns in
this heavily regulated environment have prevented that from
becoming a reality," said Emily
Melton, Managing Partner at Threshold.
Freshpaint is the leader in a new software category that helps
healthcare organizations achieve high-performance marketing results
while protecting patient privacy. The company will use the new
funding to expand its offerings to ensure the entire healthcare
industry—including hospitals, health insurance providers,
pharmacies, and retail healthcare companies—can safeguard sensitive
data and optimize the patient journey.
Healthcare organizations have historically faced many roadblocks
when trying to create the effortless digital experiences consumers
expect. A growing list of privacy regulations prevents healthcare
marketers from maximizing the potential Google Analytics, Facebook
Ads, and other full funnel marketing tools, making it nearly
impossible to market services effectively. Freshpaint's Healthcare
Privacy Platform enables those organizations to use the industry's
best marketing tools while remaining compliant with privacy
regulations.
"For more than 15 years, we've discussed the consumerization of
healthcare and the importance of streamlining consumers' access to
care. But privacy concerns in this heavily regulated environment
have prevented that from becoming a reality," said Emily Melton, Managing Partner at Threshold. "We
partnered with Freshpaint to help the healthcare industry innovate
the ways they engage consumers and patients while protecting their
privacy."
Freshpaint's Healthcare Privacy Platform gives healthcare
organizations a durable foundation to meet evolving privacy
standards at the federal and state levels while enabling them to
help consumers find the right care at the right time. Freshpaint
will continue building its privacy platform to help healthcare
organizations:
- Leverage the entire digital advertising ecosystem to reach
consumers while taking a privacy-first approach
- Help consumers find the care they need using tools that
previously raised privacy concerns
- Better inform business decisions by painting a complete picture
of the consumer journey—from click to care
- Maintain compliance and keep everyone aligned using data and
monitoring tools purpose-built for healthcare
"Healthcare providers are the canary in the coal mine when it
comes to consumer privacy. We're headed towards a world where
third-party cookies and unfettered access to customer data by
tracking technologies are relics of the past," said Steven Fitzsimmons, CEO and co-founder of
Freshpaint. "Our team isn't just unlocking privacy-focused
marketing for healthcare organizations—we're laying a foundation
that empowers the entire healthcare industry to innovate at the
same pace as other industries."
Freshpaint is already used by LetsGetChecked, Baptist Health,
Boulder Community Health, and hundreds of other healthcare
organizations. With the Freshpaint Healthcare Privacy Platform, the
healthcare industry can build upon a privacy-first foundation to
reach and engage patients.
"Freshpaint helps us make sure there aren't web trackers on our
website that could share sensitive information about our visitors,"
said Tom Bently, Vice President Data
Compliance & Privacy of LetsGetChecked. "This allows us to
continue to help people find the health services they deserve while
protecting their privacy."
For more information about the platform or to schedule a demo,
please visit www.freshpaint.io.
About Freshpaint
Freshpaint helps healthcare marketers unlock high-performance
marketing in a privacy-first way through its Healthcare Privacy
Platform. Freshpaint's privacy-first approach to data sharing
allows healthcare marketers to continue to use the most advanced
ads, analytics, and marketing personalization tools – without heavy
engineering or long implementation times. Freshpaint is backed by
leading investors such as Intel Capital, SignalFire, Threshold and
Y Combinator. For more information, visit www.freshpaint.io.
Media Contact
Angela
D'Arcy, TaleSplash for Freshpaint, 1 4156092435,
angela@talesplash.com
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SOURCE Freshpaint