FourKites Advances AI-First Supply Chain Strategy, Withdraws From Gartner RTTVP Magic Quadrant
February 24 2025 - 12:00PM
Business Wire
FourKites®, the leader in AI-driven supply chain transformation
and pioneer of the Intelligent Control TowerTM, today announced
that it is withdrawing from the Gartner Real-time Transportation
Visibility Platform (RTTVP) Magic Quadrant evaluation process,
citing the need to prioritize breakthrough AI innovations using
RTTVP that are fundamentally reshaping supply chain operations.
"The supply chain industry stands at the crossroads of
transformation with AI poised to deliver unprecedented efficiencies
and automation capabilities," said Mathew Elenjickal, founder and
CEO of FourKites. "While traditional RTTVP solutions provide a
foundation for supply chain operations, our revolutionary AI
capabilities are elevating RTTVP to new heights of efficiency and
effectiveness. Our breakthroughs in AI-powered automation using
Digital Workforce and Intelligent Control Tower solutions are
already delivering extraordinary results for our customers, and we
believe focusing on these innovations will better serve the
industry than participating in RTTVP evaluation models that don't
yet account for our innovation and roadmap."
This strategic decision reflects FourKites' evolution beyond its
pioneering role in RTTVP. Since introducing the industry's first
real-time tracking solution in 2014, FourKites has continuously
innovated through close collaboration with its customer community.
Today, the company's Intelligent Control Tower and AI-powered
Digital Workforce solutions are delivering measurable productivity
gains and improved customer satisfaction across global supply
chains.
By combining RTTVP with visibility into inventory, orders and
assets, and FourKites’ Digital Workforce, supply chain
professionals across procurement, inventory, supplier management,
customer service and facilities can now:
- Prevent supply chain disruptions through predictive AI and
automated intervention
- Enable true supply chain orchestration through coordinated
agent actions
- Eliminate manual workflows across departments through
intelligent automation
- Drive continuous improvement through system-wide learning and
optimization
“Too many organizations are stuck in the early stages of control
tower maturity, using disconnected systems that can’t link planning
to execution or help users take meaningful action,” said Charles
Brennan, Senior Analyst at Nucleus Research. “Supply chain leaders
are increasingly looking for ways to move beyond identifying risks
to coordinating responses across departments. This reflects a
broader shift in the market from reporting-focused tools toward
execution-oriented solutions.”
About FourKites
FourKites®, the leader in AI-driven supply chain transformation
for global enterprises and pioneer of real-time visibility, turns
supply chain data into automated action. FourKites' Intelligent
Control Tower™ breaks down enterprise silos by creating a real-time
digital twin of orders, shipments, inventory and assets. This
comprehensive view, combined with AI-powered digital workers,
enables companies to prevent disruptions, automate routine tasks,
and optimize performance across their supply chain. FourKites
processes over 3.2 million supply chain events daily — from
purchase orders to final delivery — helping 1,600+ global brands
prevent disruptions, make faster decisions and move from reactive
tracking to proactive supply chain orchestration.
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version on businesswire.com: https://www.businesswire.com/news/home/20250224055194/en/
Media Contact: Marianna Vyridi Big Valley Marketing for
FourKites (650) 468-3263 mvyridi@bigvalley.co