Perfect Moment Ltd. (NYSE American: PMNT), the high-performance,
luxury skiwear and lifestyle brand that fuses technical excellence
with fashion-led designs, reported results for its fiscal third
quarter 2025 ended December 31, 2024.
All financial comparisons are to the same year-ago quarter
unless otherwise noted.
Financial Highlights
- Total net revenue increased 204% from the previous quarter to
$11.7 million and declined 8% from the same year-ago quarter. The
sequential increase was primarily due to seasonal factors, with the
decline from the prior year largely due to a decrease in
collaboration revenue that was partially offset by an increase in
retail net revenue.
- Collaborations revenue declined by $1.1 million due to the
conclusion of a two-year collaboration with Hugo Boss that ended in
fiscal year 2024. The decrease was partially offset by revenue
generated from a new Johnnie Walker collaboration with Diageo.
- Excluding the Hugo Boss collaboration revenue, total net
revenue for the quarter was relatively consistent with the year ago
at $11.6 million.
- eCommerce gross revenue increased 7% to $5.4 million, with
eCommerce net revenue declining 1%.
- Wholesale net revenue decreased 6% to $7.3 million, driven by
phased deliveries to match customer demand.
- Gross margin improved 273 basis points to 54.8% from 52.1% in
the same year-ago quarter. The improvement was due to the company’s
successful margin expansion initiatives, including opening its
first U.S. distribution center in October.
Operational Highlights
- Launched new AW24 collection of high-performance, luxury
skiwear and accessories, featuring iconic new styles that further
expand the company’s portfolio of global luxury lifestyle
products.
- Partnered with Johnnie Walker, the top brand of global spirits
leader, Diageo, for global debut of the new limited-edition Johnnie
Walker Blue Label Ice Chalet Scotch Whisky. Simultaneously launched
an Ice Chalet capsule skiwear collection for both women and men
featuring coordinating designs. In December, completed the first
phase of a multi-channel global co-marketing campaign in
collaboration with Diageo.
- Opened first U.S.-based warehouse and distribution center in
Dallas, Texas with Quiet Platforms, a leading provider of
fulfillment centers and last-mile delivery solutions.
- Opened first retail store in New York’s SoHo District in
October, showcasing the new autumn/winter collection. This was
followed by the opening of the company’s first European seasonal
store at Kitzbühel, a top ski resort in the Austrian Alps known for
its world-class skiing.
- Partnered with Luxury Fashion Agency, CD Network, to expand
wholesale distribution in North America and help drive greater
sales of Perfect Moment’s Fall/Winter 2025 collection.
- Appointed top fashion executive, Rosela Mitropoulos, to head of
business development and lead global multi-channel expansion.
- Expanded the availability of the company’s resale program,
Perfect Second Moment, from the U.S. to the UK, Italy, Germany and
France.
- Partnered with United Repair Centre to launch Perfect for
Longer, a new bespoke repair service for Perfect Moment customers.
The new repair service demonstrates Perfect Moments’ commitment to
sustainability and builds upon the recent introduction of rental
and resale options.
- Partnered with Goldener Hirsch by Auberge Resorts Collection,
Deer Valley’s top winter destination, to create an exclusive
après-ski experience. The takeover spanned from the hotel lobby,
with Christmas trees adorned with Perfect Moment ornaments, to the
outdoor patio where guests could lounge in Perfect Moment
houndstooth patterned sling chairs with branded throws and plush
pillows. The event garnered extensive media coverage, including
WWD, Architectural Digest and Haute Living. Perfect Moment also
hosted a VIP ski event with top models and influencers at Goldener
Hirsch to amplify the partnership.
Marketing & Brand Highlights
- Perfect Moment’s following across social media platforms,
including Instagram, Facebook and TikTok, reached 408,900
followers, up 19.2% from the same year-ago quarter and making
Perfect Moment increasingly one of the world’s most followed luxury
brands.
- The social audience reached by content posted by global key
opinion leaders (KOLs) about Perfect Moment totaled more than 299
million in fiscal Q3. This number represents the total combined
followers of the celebrities, influencers, models, media
publications, and fashion industry notables who organically posted
about the brand during the quarter globally. Notable highlights
include Instagram posts by Poppy Delevigne (actress and model with
2.8 million followers), Victoria Brito (influencer with 2.4 million
followers), Claudia Schiffer (model with 2.3 million followers),
Kelsey Merrit (model and influencer with 2 million followers),
Karolina Kurkova (model with 1.1 million followers), and Emma
Brooks (influencer with 1.1 million followers).
- Priyanka Chopra Jonas (with 92.1 million followers) posted
about the brand to her main feed and stories following the
announcement of Perfect Moment’s collaboration with Johnnie
Walker.
- Notable press coverage from the Johnnie Walker x Perfect Moment
collaboration included Women’s Wear Daily, Forbes, InStyle, Grazia,
Robb Report, and Men’s Journal.
- Global media coverage during the quarter included a multi-page
feature in The Standard UK, and coverage within Harper’s BAZAAR US,
ELLE US, Town & Country US, Condé Nast Traveler US, InStyle US,
Country & Townhouse UK, The Telegraph UK, Grazia UK,
Cosmopolitan UK, and Marie Claire UK.
- Total number of global unique visitors per month (UVPM) reached
more than 6.9 billion during Q3, up 73% from 4.0 billion during the
same year-ago quarter. This is the combined sum of UVPM reached by
all global digital media coverage achieved during the quarter.
Recent Leadership Changes to Support Future Growth
- Chath Weerasinghe, previously a senior executive at Canada
Goose (NYSE, TSX:GOOS) responsible for its global expansion, was
appointed chief financial officer and chief operating officer of
Perfect Moment.
- Vittorio Giacomelli, former vice president of product and
sourcing at Canada Goose, will be responsible for overseeing
product strategy, product development and innovation. He brings to
the role decades of expertise in design, product development, and
sourcing.
- Perfect Moment co-founder and chief creative officer, Jane
Gottschalk, was appointed to the additional position of
president.
Management Commentary
“Fiscal Q3 was a milestone quarter for Perfect Moment with the
launch of our first retail stores in New York and London,”
commented Perfect Moment president and chief creative officer, Jane
Gottschalk. “This helped us deliver relatively consistent eCommerce
revenue compared to the year-ago quarter despite a currently
challenging marketplace, with these new stores contributing
$516,000 in the quarter.
“We also implemented strategies that lowered our marketing
expenses by 30% versus the same year-ago quarter, and we further
improved our supply chain operations and expanded our global brand
awareness.
“The launch of our new seasonal stores marked a significant
evolution for Perfect Moment in how it has enabled us for the first
time to engage directly with our après-ski community. Building upon
our success in these high-end retail markets, we opened our first
European seasonal store at Kitzbühel, with this furthering our
exploration of establishing physical retail locations at select
luxury destinations.
“We are planning to leverage our new physical store network to
expand our brand identity and profile, as well as drive higher
levels of loyalty and engagement at the local level.
“During the quarter, we continued to elevate our brand worldwide
in a multi-million-dollar co-marketing campaign with the world’s #1
scotch whisky maker, Johnnie Walker. Major media events in New York
City and London introduced the new Johnnie Walker Blue Label Ice
Chalet Scotch Whisky. This included the launch of our exclusive Ice
Chalet capsule skiwear collection featuring coordinating
designs.
“The co-marketing campaign continued last month with the hosting
of major promotional events at the St. Regis Hotel in Deer Valley,
Utah, and an immersive pop-up experience in Japan’s renowned winter
resort, Niseko. This exceptionally well-received global campaign
has expressed our collective vision of a premium, worldclass
après-ski experience—one that blends luxury with excellence in
performance on every level.
“We continue to make significant progress across our margin
expansion projects, which has included the opening of our first
U.S. distribution center last October. This new center has enabled
us to improve our operating efficiency and customer experience. We
have been able to lower our duty cost and reduce outbound and
return shipping cost for the U.S. market, which represented more
than 40% of our revenue in our 2024 fiscal year.
“As a result of these lower costs, our gross margin improved 273
basis points in the fiscal third quarter. We anticipate continued
gross margin improvement in the current quarter, and ultimately
significant improvement for the full year.
“Our U.S. eCommerce revenue began flowing through the new
distribution center in the fiscal third quarter, and we expect our
wholesale revenue to begin flowing through it beginning in fiscal
year 2026. We are also reviewing our European distribution
strategies to improve margins in the fiscal year 2026. Our European
sales represented more than 30% of our revenue in fiscal 2024.
“We recently implemented a change in senior leadership that
introduces a different skill set for taking Perfect Moment to its
next level of growth and development. This reorganization and
expense reduction program reflects the combination of changes
planned under our new leadership and a strategic response to
prevailing market conditions.
“Over the last few months, we have engaged top-tier sales
agencies to grow our brand presence in North America, UK, Europe
and Asia. Our recently appointed head of business development,
Rosela Mitropoulos, is working closely with our new sales agencies
to ensure that the management of our distribution strategy is
aligned with our in-house goals, brand values and positioning.
“We anticipate these partnerships to significantly increase our
market visibility and relationships with key buyers, and help set
the stage for record sales of our Fall/Winter 2025 collection. We
also expect these new partnerships to lay the groundwork for our
long-term growth, particularly in outerwear and knitwear
categories, as well as expand our brand's appeal from the slope to
the city and extend our selling period throughout the year.
“Our plans to broaden our outerwear product range will take us
beyond our core skiwear with fewer technical lifestyle products and
a wider range of exceptional products for any occasion, including
year-round accessories. We see these new lines of lifestyle
products helping us create new inroads into the global luxury
outerwear market. Compared to the global luxury ski wear market,
the global luxury outerwear market is 10-times larger and faster
growing.
“Looking ahead, we believe our new leadership and growing brand
awareness positions us well to capture growth opportunities in the
expanding luxury outerwear category. Through a blend of bold
creativity and operational excellence, we plan to further expand
our global presence, deliver exceptional products, and create
greater value for our customers and shareholders.”
Fiscal Q3 2025 Financial Summary
Total net revenue in the fiscal third quarter of 2025 decreased
8% to $11.7 million from $12.7 million in the same year-ago
quarter. The decrease was primarily due to a $1.1 million decline
in collaborations revenue that resulted from the two-year
collaboration with Hugo Boss that concluded in fiscal 2024.
Excluding collaborations revenue, net revenue was relatively
consistent at $11.57 million in the fiscal third quarter of 2025
versus $11.58 million in the same year-ago quarter.
eCommerce net revenue declined 1% to $3.7 million compared to
$3.8 million in the year-ago quarter.
Wholesale revenue totaled $7.3 million, down 6% compared to $7.8
million in the year-ago quarter. The decrease in wholesale revenue
was driven by phased deliveries to match customer demand.
Gross profit decreased 4% to $6.4 million from $6.6 million in
the year-ago quarter, with gross margin increasing to 54.8%
compared to 52.1% in the year-ago period. The gross profit decrease
was driven by lower sales primarily attributed to the collaboration
with Hugo Boss that concluded in fiscal year 2024. The gross margin
percentage improvement was due to the implementation of the
company’s margin expansion initiatives, including the opening of
its first U.S. distribution center.
Total operating expenses increased 30% to $7.7 million from $5.9
million in the year-ago quarter. The increase was due to increased
SG&A expenses, which was partially offset by decreased
marketing and advertising expenses.
Net loss totaled $2.5 million or $(0.15) per basic and diluted
share, compared to a net income of $1.2 million or $0.08 per
diluted share in the year-ago period.
Adjusted EBITDA totaled a negative $671,000, compared to
positive $1.7 million in the year-ago quarter. The decrease was
primarily attributed to the two-year collaboration with Hugo Boss
that ended in fiscal 2024. The decrease was also due to an increase
in SG&A, partially offset by lower marketing and advertising
expenses. (See definition of adjusted EBITDA, a non-GAAP term, and
its reconciliation to GAAP, below).
Cash, cash equivalents and restricted cash totaled $4.1 million
as of December 31, 2024, compared to $2.6 million as of September
30, 2024. The increase was primarily due to increased cash provided
by financing activities.
Fiscal First Nine Months 2025 Financial Summary
Total net revenue decreased 16% to $16.5 million from $19.6
million in the same year-ago period. The decrease was primarily
driven by a $3.1 million decline in collaborations revenue which
was due to the two-year collaboration with Hugo Boss that concluded
in fiscal 2024.
Excluding collaborations revenue, total net revenue was
relatively consistent at $16.38 million in the fiscal first nine
months of 2025 versus $16.43 million in the same year-ago
period.
eCommerce net revenue was up slightly to $5.79 million compared
to $5.78 million in the year-ago period.
Wholesale revenue totaled $10.1 million, down 6% compared to
$10.7 million in the year-ago period.
Gross profit decreased 15% to $8.8 million from $10.4 million in
the year-ago period, and gross margin was 53.6% compared to 53.0%
in the year-ago period. The change in gross profit and gross margin
is primarily attributed to the same reasons mentioned above for the
fiscal third quarter of 2025.
Total operating expenses increased 27% to $16.1 million from
$12.7 million in the year-ago period. The increase was due to
increased SG&A expenses, partially offset by decreased
marketing and advertising expenses.
Net loss totaled $8.6 million or $(0.54) per basic and diluted
share, compared to a net loss of $3.0 million or $(0.58) per basic
and diluted share in the year-ago period.
Adjusted EBITDA was negative $5.6 million, compared to negative
$1.2 million in the year-ago period. The increase in adjusted
EBITDA loss was primarily driven by the collaboration with Hugo
Boss that ended in fiscal 2024, as well as an increase in SG&A
that was partially offset by lower marketing and advertising
expenses.
About Perfect Moment
Founded in 1984 in the mountains of Chamonix, Perfect Moment is
a high-performance, luxury skiwear and lifestyle brand that fuses
technical excellence with fashion-led designs, resulting in pieces
that transition effortlessly from the slopes to the city, the beach
and back again.
Initially the vision of extreme sports filmmaker and
professional skier, Thierry Donard, the brand was built on a sense
of adventure that has sustained for over 20 years. Donard, fueled
by his personal experiences, was driven by a desire to create
pieces that offered quality, style and performance, pushing the
wearer in the pursuit of every athlete’s dream: to experience “The
Perfect Moment.”
In 2012, British-Swiss entrepreneurial couple, Jane and Max
Gottschalk, took ownership of the brand. Under Jane Gottschalk’s
creative direction, Perfect Moment was injected with a new style
focus, one that reignited the spirit of the heritage brand. Driven
by a commitment to improving fit, performance and the use of
best-in-class, functional materials, the designs evolved into the
distinct statement pieces synonymous with how the brand is known
today.
Perfect Moment products are available globally, online and via
key retailers, including MyTheresa, Net-a-Porter, Harrods,
Selfridges, Saks, Bergdorf Goodman and Neiman Marcus.
Learn more at www.perfectmoment.com.
Important Cautions Regarding Forward-Looking
Statements
This press release contains “forward-looking statements” within
the meaning of the safe harbor provisions of the U.S. Private
Securities Litigation Reform Act of 1995. All statements, other
than statements of historical fact, contained in this press release
are forward-looking statements. Forward-looking statements
contained in this press release may be identified by the use of
words such as “anticipate,” “believe,” “contemplate,” “could,”
“estimate,” “expect,” “intend,” “seek,” “may,” “might,” “plan,”
“potential,” “predict,” “project,” “target,” “aim,” “should,”
“will” “would,” or the negative of these words or other similar
expressions, although not all forward-looking statements contain
these words. Forward-looking statements are neither historical
facts nor assurances of future performance. Instead, they are based
on our current expectations and are subject to inherent
uncertainties, risks and assumptions that are difficult to predict.
Further, certain forward-looking statements are based on
assumptions as to future events that may not prove to be accurate.
Our actual results and financial condition may differ materially
from those indicated in the forward-looking statements. Therefore,
you should not rely on any of these forward-looking statements.
Important factors that could cause our actual results and financial
condition to differ from those contained in the forward-looking
statements, include those risks and uncertainties described more
fully in the section titled “Risk Factors” in the final prospectus
for our initial public offering and in our Form 10-K for the fiscal
year ended March 31, 2024, filed with the Securities and Exchange
Commission. Any forward-looking statements contained in this press
release are made as of this date and are based on information
currently available to us. We undertake no duty to update any
forward-looking statement, whether written or oral, that may be
made from time to time, whether as a result of new information,
future developments or otherwise.
Definition of Key Opinion Leaders
The company defines a key opinion leader (KOL) as a person who
is considered an expert on a certain topic and whose opinions are
respected by the public due to their trajectory and the reputation
they have built. They are typically identified by their reach,
social media following and stature. KOL may include but is not
limited to celebrities, social media influencers, fashion models,
contributors to media publications, and noted members of the
fashion industry. There is no official listing or accreditation of
KOLs, so the term is subjective, and therefore the list and
definition may vary from company to company. The source of the
KOLs, social media and audience reach statistics provided in this
release are reports by the company’s public relations firm. No
reliance should be made upon their accuracy or timeliness.
PERFECT MOMENT LTD. AND
SUBSIDIARIES
CONDENSED CONSOLIDATED
STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
(Amounts in thousands, except
share and per share data)
(Unaudited)
Three Months
Ended
December 31, 2024
Three Months
Ended
December 31, 2023
Nine Months
Ended
December 31, 2024
Nine Months
Ended
December 31, 2023
Revenues:
Wholesale
$
7,335
$
7,829
$
10,066
$
10,658
Collaborations
91
1,145
91
3,169
Ecommerce
3,716
3,752
5,793
5,775
Retail
516
-
516
-
Total Revenue
11,658
12,726
16,466
19,602
Cost of goods sold
5,269
6,099
7,647
9,214
Gross Profit
6,389
6,627
8,819
10,388
Operating Expenses:
Selling, general and administrative
expenses
6,649
4,420
13,871
9,591
Marketing and advertising expenses
1,034
1,479
2,192
3,081
Total operating expenses
7,683
5,899
16,063
12,672
(Loss)/income from operations
(1,294
)
728
(7,244
)
(2,284
)
Interest expense
(1,046
)
(403
)
(1,241
)
(1,169
)
Foreign currency transaction
(losses)/gains
(142
)
879
(129
)
473
Net (loss)/income
(2,482
)
1,204
(8,614
)
(2,980
)
Other comprehensive losses
Foreign currency translation losses
(28
)
(758
)
(21
)
(407
)
Comprehensive (loss)/income
$
(2,510
)
$
446
$
(8,635
)
$
(3,387
)
Net (loss)/income per share to common
stockholders – basic
$
(0.15
)
$
0.23
$
(0.54
)
$
(0.58
)
Net (loss)/income per share to common
stockholders – diluted
$
(0.15
)
$
0.08
$
(0.54
)
$
(0.58
)
Weighted average number of common shares
outstanding – basic
16,177,559
5,233,402
15,869,964
5,133,187
Weighted average number of common shares
outstanding – diluted
16,177,559
14,236,268
15,869,964
5,133,187
PERFECT MOMENT LTD. AND
SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE
SHEETS
(Amounts in thousands, except
share and per share data)
December 31,
2024
March 31,
2024
unaudited
Assets
Current assets:
Cash and cash equivalents
$
2,772
$
7,910
Restricted cash
1,351
-
Accounts receivable, net
2,747
1,035
Inventories, net
4,484
2,230
Prepaid and other current assets
1,127
742
Total current assets
12,481
11,917
Non-current assets:
Property and equipment, net
510
502
Operating lease right of use asset
70
143
Deferred offering costs
139
-
Other non-current assets
34
47
Total non-current assets
753
692
Total Assets
$
13,234
$
12,609
Liabilities and Shareholders’
Equity
Current liabilities:
Trade payables
$
1,739
$
1,584
Accrued expenses (including $1,143 of
delinquent payroll taxes as of December 31, 2024)
3,439
2,697
Trade finance facility
2,703
-
Short-term borrowings, net of discount of
$941
1,917
-
Convertible note
2,000
Operating lease obligations, current
portion
66
101
Unearned revenue
459
420
Total current liabilities
12,323
4,802
Non-current liabilities:
Operating lease obligations, long-term
portion
4
44
Total non-current liabilities
4
44
Total Liabilities
12,327
4,846
Shareholders’ equity:
Preferred stock, $0.0001 par value,
10,000,000 shares authorized, none issued and outstanding as of
December 31, 2024 and March 31, 2024, respectively
-
-
Common stock; $0.0001 par value;
100,000,000 shares authorized; 16,557,889 and 15,653,449 shares
issued and outstanding as of December 31, 2024 and March 31, 2024,
respectively
1
1
Additional paid-in capital
58,603
56,824
Accumulated other comprehensive loss
(106
)
(85
)
Accumulated deficit
(57,591
)
(48,977
)
Total shareholders’ equity
907
7,763
Total Liabilities and Shareholders’
Equity
$
13,234
$
12,609
Use of Non-GAAP Measures
In addition to our results under generally accepted accounted
principles (“GAAP”), we present Adjusted EBITDA as a supplemental
measure of our performance. However, Adjusted EBITDA is not a
recognized measurement under GAAP and should not be considered as
an alternative to net income, income from operations or any other
performance measure derived in accordance with GAAP or as an
alternative to cash flow from operating activities as a measure of
liquidity. We define Adjusted EBITDA as net income (loss), plus
interest expense, depreciation and amortization, stock-based
compensation, financing costs and changes in fair value of
derivative liability.
Management considers our core operating performance to be that
which our managers can affect in any particular period through
their management of the resources that affect our underlying
revenue and profit generating operations in that period. Non-GAAP
adjustments to our results prepared in accordance with GAAP are
itemized below. You are encouraged to evaluate these adjustments
and the reasons we consider them appropriate for supplemental
analysis. In evaluating Adjusted EBITDA, you should be aware that
in the future we may incur expenses that are the same as or similar
to some of the adjustments in this presentation. Our presentation
of Adjusted EBITDA should not be construed as an inference that our
future results will be unaffected by unusual or non-recurring
items.
For the Three months
Ended
For the Nine months
ended
December 31, 2024
December 31, 2023
December 31, 2024
December 31, 2023
Net (loss) income, as reported
$
(2,482
)
$
1,204
$
(8,614
)
$
(2,980
)
Adjustments:
Interest expense
1,046
403
1,241
1,169
Stock compensation expense
386
4
1,098
18
Amortization of pre-paid marketing and
services
308
-
419
185
Depreciation and amortization
71
138
282
437
Total EBITDA adjustments
1,811
545
3,040
1,809
Adjusted EBITDA
$
(671
)
$
1,749
$
(5,574
)
$
(1,171
)
We present adjusted EBITDA because we believe it assists
investors and analysts in comparing our performance across
reporting periods on a consistent basis by excluding items that we
do not believe are indicative of our core operating performance. In
addition, we use Adjusted EBITDA in developing our internal
budgets, forecasts, and strategic plan; in analyzing the
effectiveness of our business strategies in evaluating potential
acquisitions; and in making compensation decisions and in
communications with our board of directors concerning our financial
performance. Adjusted EBITDA has limitations as an analytical tool,
which includes, among others, the following:
- Adjusted EBITDA does not reflect our cash expenditures, or
future requirements, for capital expenditures or contractual
commitments;
- Adjusted EBITDA does not reflect changes in, or cash
requirements for, our working capital needs;
- Adjusted EBITDA does not reflect future interest expense, or
the cash requirements necessary to service interest or principal
payments, on our debts; and
- Although depreciation and amortization are non-cash charges,
the assets being depreciated and amortized will often have to be
replaced in the future, and the Adjusted EBITDA does not reflect
any cash requirements for such replacements.
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version on businesswire.com: https://www.businesswire.com/news/home/20250213957227/en/
Company Contact Julie Robinson, Brand Director Perfect
Moment Tel +44 7595178702 Email contact
Investor Contact Ronald Both or Grant Stude CMA Investor
Relations Tel (949) 432-7566 Email contact
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