Moms Plan, Dads Procrastinate * New Circuit City National Survey Confirms Different Gift-Buying Habits RICHMOND, Va., April 4 /PRNewswire/ -- For nearly 100 years, American families have set aside a day each May to honor their mothers. And in 1924, Americans began celebrating Father's Day in June. These two days have become major occasions for gift giving. Now, a new survey from electronics retailer Circuit City sheds light on how men and women approach the job of picking out Mother's Day and Father's Day gifts. Men tend to put off shopping for Mother's Day: * A sizable number (12%) admit they don't shop for a gift until the day before Mother's Day; * More than half (53%) say they shop for Mother's Day within a week of the occasion; * Only about a quarter of dads (27%) say they shop for Mother's Day gifts a week or more before Mother's Day. By contrast, moms appear to put much more time and thought into shopping for dad: * Almost twice as many moms compared to dads (44% vs. 27%) say they shop for gifts more than a week before Father's Day; * About a third of moms (34%) say they shop for dad in the week leading up to Father's Day; * Only four percent admit they wait until the day before Father's Day to shop for gifts. The "Just what I needed for Mother's Day*" survey also reveals that tech gifts are as popular with mom as traditional gifts, such as flowers and candy. Asked which tech gift they would prefer, more than 46 percent of moms picked a digital camera. Other top tech gift choices included a DVD or CD (32%), a new TV (14%) and satellite radio (eight percent). Circuit City carries the latest digital cameras, along with photo printers, photo paper and ink -- all the tools necessary to make digital imaging a convenient, easy way to take and share family photos. Help mom accessorize with fashionable bags for her electronics, including her digital camera. Most moms (62%) told the Circuit City survey they'd prefer to carry their electronics in colorful, fashionable bags instead of traditional black bags. Circuit City is the exclusive retail outlet for Anika, an entire line of fashionable bags for carrying laptops, digital cameras, camcorders, and CDs. Help for last-minute Mother's Day shoppers: On Saturday, May 7, 2005, Circuit City Superstores nationwide will offer special demonstrations of the Kodak EasyShare digital photography and printing system from 1 p.m. until 5 p.m. The first 100 customers who participate in the demonstration can pose for a free, suitable-for-framing digital photograph, just in time to give to mom! * The "Just what I needed for Mother's Day" survey was commissioned by Circuit City Stores, Inc. and was conducted on the Internet by Decision Analyst of Arlington, Texas. More than 1,300 moms and more than 1,100 dads responded. The survey's margin of error is +/- 2%. About Circuit City Stores, Inc. Richmond, Va.-based Circuit City Stores is a leading specialty retailer of consumer electronics. Circuit City's domestic segment operates 612 Superstores and five mall-based stores in 158 U.S. markets. Its international segment operates more than 1,000 retail stores and dealer outlets in Canada. Circuit City also operates a Web site at http://www.circuitcity.com/. (Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO ) http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO http://photoarchive.ap.org/ DATASOURCE: Circuit City Stores, Inc. CONTACT: Kathie Hess of Circuit City Stores, Inc., +1-804-418-8298 Web site: http://www.circuitcity.com/

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