'Counting Cows,' 'Spotting License Plates,' '100 Bottles Song' May Not Keep the Kids Occupied Anymore on the Way to Grandma's
May 23 2005 - 5:20AM
PR Newswire (US)
'Counting Cows,' 'Spotting License Plates,' '100 Bottles Song' May
Not Keep the Kids Occupied Anymore on the Way to Grandma's New
Circuit City National Survey Shows Families Want Tech Tools to Make
the Most of Summer Road Trips RICHMOND, Va., May 23 /PRNewswire/ --
Despite sky-high gasoline prices, millions of American families
still plan to hit the road during the upcoming vacation season. And
a new national survey from electronics retailer Circuit City shows
parents and kids often turn to technology for entertainment,
guidance and help on the road. More than five thousand people
responded to the "Just what I needed for my summer vacation"
survey.* Parents and young respondents had different ideas about
which technology device they'd most like to use during a family
road trip. * 53 percent of parents said they'd like to have a
portable DVD player available in the car * 56 percent of kids said
they're prefer to have a portable music player, such as a CD player
or MP3 player * Almost a quarter of parents said they'd like to
have a satellite navigation system Digital satellite radio, with
coast-to-coast clear reception, also sparked interest in the
survey. The cell phone, with its obvious utility for calling for
emergency help and updating travel reservations, was considered the
obvious top choice for travel technology. *The "Just what I needed
for my summer vacation" survey was commissioned by Circuit City
Stores, Inc., and conducted on the Internet by Decision Analyst,
Inc. of Arlington, Texas. The survey's margin of error is +/-2%.
About Circuit City Stores, Inc. Circuit City Stores, Inc. is a
leading specialty retailer of consumer electronics throughout the
United States and Canada. The company's domestic segment operates
through 612 Superstores and five mall-based stores in the United
States. The company's international segment operates through nearly
1,000 retail stores, dealers and other outlets in Canada. The
company also operates a Web site at http://www.circuitcity.com/.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO
http://photoarchive.ap.org/ DATASOURCE: Circuit City Stores, Inc.
CONTACT: Jim Babb of Circuit City Stores, Inc., +1-804-527-4003,
Web site: http://www.circuitcity.com/
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