Good News for Procrastinators: Your Friends Actually Do Want Gift Cards!
December 07 2004 - 3:38AM
PR Newswire (US)
Good News for Procrastinators: Your Friends Actually Do Want Gift
Cards! Circuit City Survey Shows Stigma Lifted From Once-Shunned
Option RICHMOND, Va., Dec. 7 /PRNewswire/ -- It happens every
year-millions of holiday shoppers rush into stores at the last
minute looking for great holiday gifts. According to Circuit City's
"Just what I needed for the holidays" survey*: * Forty-three
percent of respondents qualify as last minute shoppers.
Twenty-seven percent finish shopping within a week of the holiday
and 16 percent finish shopping the day before the holiday! * Men in
particular appear to deserve their reputation as procrastinators.
Almost one in five said they're still shopping the day before,
compared to 13 percent of women. A favored solution: Gift Cards
Long considered the last-ditch hope of desperate shoppers, gift
cards have emerged as a popular choice for giver and recipient
alike. The Circuit City survey also showed: * Gift cards are the
preferred last minute shopping strategy. Forty-five percent said
they buy gift cards when shopping at the last minute while 38
percent go to the mall and hope for inspiration. Fourteen percent
shop online for last minute gifts. * Eighty-two percent of
respondents said they like receiving gift cards; the vast majority
enjoy using the cards to choose the gift they want on their own
schedule. Last minute gift ideas: Gift cards: Circuit City offers
gift cards in values from $5 to $9,999.99. They can be purchased
and redeemed in stores nationwide and on http://circuitcity.com/.
Cool gadgets: Circuit City's cool gadget assortment features
something for everyone. From a bug-shaped massager to a remote
barbeque thermometer, these gadgets are fun and affordable. * Bug
Massager, $7.99: Cute, fun and therapeutic! * Hand-cranked Radio,
$19.99: Perfect for the household emergency kit -- no batteries
required! * Power Wine Opener, $22.99: No arm twisting here. A CO2
cylinder pushes the cork right out of the bottle! * Combo FM
Radio/Pedometer, $19.99: Walk-off those pounds while you're
listening to some tunes! * Remote Barbeque Thermometer, $39.99:
Great for grilling when it's hot or cold outside! Internet:
Circuitcity.com features more than one million products -- from
televisions to computers to toys to music, movies and games.
Shoppers can choose to have their order shipped directly to their
home, to the gift recipient, or they can pick up the products in
the store nearest them within minutes using Circuit City's In-Store
Pickup option. *The Circuit City "Just what I needed for the
holidays" survey was commissioned by Circuit City Stores, Inc. and
was conducted on the Internet by Decision Analyst of Arlington,
Texas. More than 2,600 adults responded. The survey's margin of
error is +/- 1.9%. Contact Information: If you would like to visit
one of our stores or would like more information, please contact:
For States A-M: Steve Mullen, (804) 527-4817, For States N-W:
Kathie Hess, (804) 418-8298, About Circuit City Stores, Inc.
Richmond, Va.-based Circuit City Stores is a leading specialty
retailer of consumer electronics. Circuit City operates 624
Superstores and five mall- based stores in 160 U.S. markets. Its
International segment operates through more than 1,000 retail
stores and dealer outlets in Canada. Circuit City also operates a
Web site at http://www.circuitcity.com/. (Logo:
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO
http://photoarchive.ap.org/ DATASOURCE: Circuit City Stores, Inc.
CONTACT: For States A-M: Steve Mullen, +1-804-527-4817, , or For
States N-W: Kathie Hess, +1-804-418-8298, , both of Circuit City
Stores, Inc. Web site: http://www.circuitcity.com/
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