YouTube CEO Addresses Copyright Issues, Monetization, Children's Content
November 21 2019 - 12:48PM
Dow Jones News
By Dave Sebastian
YouTube Chief Executive Susan Wojcicki on Thursday put out a
wide-ranging quarterly letter to the video platform's content
creators, addressing copyright issues, monetization and children's
content.
Ms. Wojcicki said YouTube, an entity of Alphabet Inc.'s (GOOG)
Google LLC, has been addressing reports of short music clips used
in monetized videos being aggressively claimed, resulting in all
revenue going to the rightsholder regardless of the claimed music's
length. YouTube has removed the financial incentive to claim very
short and unintentional music use, requiring timestamps on manual
claims, Ms. Wojcicki said.
Ms. Wojcicki said YouTube has also been working on identifying
materials made for children, as part of a settlement with the
Federal Trade Commission. The platform is working to identify
advertisers who are interested in edgier content such as an R-rated
movie promotion, matching them with creators whose content fits
with the ads, Ms. Wojcicki said.
Content creators must identify whether their content is geared
toward kids, and features such as comments and personalized
advertising will no longer be available on content catered for
children starting January, Ms. Wojcicki said.
Ms. Wojcicki said YouTube is working to update its harassment
policy.
The number of YouTube creators with a million or more
subscribers rose 65% this year compared with last year, Ms.
Wojcicki said, and creators with five-to-six-figure earnings rose
more than 40%.
Write to Dave Sebastian at dave.sebastian@wsj.com
(END) Dow Jones Newswires
November 21, 2019 13:33 ET (18:33 GMT)
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