UK Regulator Says Instagram Has Committed to Tackling Hidden Advertising
October 16 2020 - 2:01AM
Dow Jones News
By Adria Calatayud
The U.K. Competition and Markets Authority said Friday that
Instagram has committed to make a series of changes to tackle
hidden advertising on its platform, following action from the
regulator.
The antitrust regulator said it has been investigating hidden
advertising on Instagram over concerns too many social media
influencers were posting ads on its platform without labeling them
as such, and that the company wasn't doing enough to address the
problem.
Facebook Ireland Ltd., which operates Instagram in the U.K., has
committed to prompt users to confirm if they have been incentivized
in any way to promote a product or service and require them to
disclose it clearly if so, the CMA said. The company will also
extend to all users a tool that enables them to display a clear
label at the top of a post, and use technology and algorithms to
spot when users might not have disclosed clearly that their post is
an ad, the regulator said.
Write to Adria Calatayud at adria.calatayud@dowjones.com
(END) Dow Jones Newswires
October 16, 2020 02:46 ET (06:46 GMT)
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