Over 100 Interpretations of the Bikini Bottom
Favorite Come to Restaurant Menus for Limited Time
Share it: @Nickelodeon @SpongeBob #KrabbyPattyKollab
@offthemenu
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BURBANK,
Calif., Oct. 2, 2024 /PRNewswire/
-- Nickelodeon and Paramount are continuing to celebrate the
landmark 25th anniversary of SpongeBob
SquarePants with "The Krabby Patty Kollab," a program that
will bring food items inspired by the iconic Krabby Patty into
the real world and onto menus for the first time ever. Beginning
Tuesday, Oct. 8, select restaurants,
chefs and celebrities, will use their culinary talents to give fans
the opportunity to sample a variety of interpretations, including
dumplings, falafel, burgers, doughnuts, ice cream and more--all
inspired by the most sought-after secret recipe in Bikini Bottom.
"SpongeBob SquarePants began his journey as a fry cook, flipping
Krabby Patties in the pilot episode of the series 25 years ago, and
the coveted patty has since remained an enduring fixture in Bikini
Bottom," said Sherry Liu, SVP Studio
Franchise Strategy & Operations, Nickelodeon and Paramount.
"Though its formula remains a secret, SpongeBob SquarePants
fans will now be able to enjoy imaginative interpretations of the
legendary Krabby Patty through this unique collaboration."
The one-of-a-kind "The Krabby Patty Kollab" program brings over
100 renditions to life in over 250 local restaurants across
New York City, Los Angeles, Chicago, Dallas, Atlanta, San
Francisco, Seattle,
Miami, Las Vegas, Toronto, London, and Mexico
City, where guests can feast on a variety of food inspired
by the famous Krabby Patty through Oct.
27. Visit https://krabbypattykollab.com/ for a list of local
participating restaurants.
To bring the "The Krabby Patty Kollab" to life, Nickelodeon and
Paramount teamed up with Off The Menu and The MRG Group, who have
previously collaborated on creating leading experiential
food-centric events and viral food-moments. Fans can get the latest
updates by following @offthemenu account on Instagram.
For fans across the U.S., Canada and Guam, Wendy's® will offer their own unique
"Krabby Patty Kollab" Burger and Pineapple Under the Sea Frosty®
through early November.
"The Krabby Patty Kollab" comes as Nickelodeon and Paramount
continue to roll out a wide-ranging slate of 25th
anniversary programs for SpongeBob SquarePants, including
all-new original content across the Paramount ecosystem;
one-of-a-kind location-based experiences; exclusive consumer
products and games, first-to-market partnerships and so much
more.
Next up is the all-new one-hour anniversary special,
SpongeBob SquarePants, "Kreepaway Kamp," where
while at Kamp Koral for a reunion, SpongeBob and the gang are
stalked by a mysterious figure lurking in the shadows as campers
start disappearing one by one, premiering Thurs., Oct. 10, at 7
p.m. on Nickelodeon and Paramount+ in the U.S., and in
additional territories later in the year.
Since its launch July 17, 1999,
SpongeBob SquarePants has generated a universe of beloved
characters, pop culture catchphrases and memes, theatrical
releases, consumer products, a Tony award-winning Broadway musical
and a global fan base. SpongeBob SquarePants is one of
the most widely distributed properties in Paramount history, seen
in more than 180 markets, translated in 30+ languages, and
averaging more than 90 million total viewers every
quarter. SpongeBob SquarePants was created by
Stephen Hillenburg and produced by
Nickelodeon in Burbank, Calif.
The character-driven cartoon chronicles the nautical and
sometimes nonsensical adventures of SpongeBob, an incurable
optimist and earnest sea sponge, and his undersea friends.
About Off The Menu
Off The Menu launched in 2015 as a
food discovery app designed to give customers exclusive access to
secret menu items at many of the best restaurants across
Los Angeles. As the app grew in
popularity, it evolved into an experiential events company,
creating viral food-centric moments driving billions of
impressions, such as The Burger Showdown, Tenderfest, and Wingfest.
Off The Menu partners with MRG, a leading experience, events and
hospitality group, in creating, developing, and executing these
programs.
About Nickelodeon
Nickelodeon, now in its
45th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first
in everything it does. The brand includes television programming
and production in the United States and around the world, plus
consumer products, digital, location-based experiences, publishing
and feature films. For more information or artwork,
visit http://www.nickpress.com. Nickelodeon is a part of
Paramount's (Nasdaq: PARA, PARAA) global portfolio of multimedia
entertainment brands.
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SOURCE Nickelodeon
