DUBAI, Aug. 6, 2024 /PRNewswire/ -- Assembly, the
leading global omnichannel media agency part of the Stagwell
(NASDAQ: STGW) Global Network, is delighted to announce its recent
appointment of SEO, Web Analytics and UX/UI Agency of Record for
Al-Futtaim Automotive. This new partnership will see Assembly at
the helm, delivering measurable SEO results, Data and Analytics,
and UX/UI initiatives for Al-Futtaim Automotive.
Al-Futtaim Automotive, part of the renowned Al-Futtaim Group,
operates an extensive portfolio of automotive brands and services
across the UAE and beyond. Known for its robust infrastructure and
wide network of showrooms and service centers, Al-Futtaim
Automotive has established itself as a market leader through its
commitment to quality and reliability.
Faisal Dean, CEO of Assembly
MENA, expressed his excitement about the partnership: "We are
thrilled to collaborate with Al-Futtaim Automotive, a company that
shares our passion for innovation and customer-centricity. Our
expertise in data, technology, and talent will enable us to deliver
exceptional value and drive growth for Al-Futtaim Automotive."
Assembly presented a comprehensive strategy for a smooth
handover, including detailed audits of the Al-Futtaim Automotive
website and specific SEO enhancements for Toyota and BYD as
examples of two of their top brands. They also emphasized their
cross-channel approach, integrating SEO, UI/UX, and analytics to
ensure cohesive data collection and reporting. This holistic method
aims to swiftly adapt to any changes in analytics tracking and
UI/UX design, facilitating coordinated content planning and
implementation.
Despite onboarding 22 brands simultaneously, Assembly led the
charge, front-loaded resources, and planned different teams for the
different Al-Futtaim Automotive brands. This enabled a seamless
transition and immediate, in-parallel commencement of major
tasks.
Katib Belkhodja, Director of
Customer Centricity, Al-Futtaim Automotive, commented on the
strategic collaboration, "Assembly demonstrated a strong depth of
understanding and expertise in SEO, Data and Analytics. This
approach aligns with our goals as we continue expanding our digital
footprint and accelerating business transformation across brands.
The agency will be a key partner in enhancing the user experience
across all the brands within the Al-Futtaim Automotive portfolio,
ultimately driving customer satisfaction, quality traffic to our
websites, lead generation and business growth."
The partnership is a significant step in Al-Futtaim Automotive's
strategy to embrace digitalization and drive customer-focused
innovations and underscores their dedication to leveraging advanced
technologies to enhance customer experiences and fortify business
growth at every touchpoint.
The assignment is effective immediately.
ABOUT ASSEMBLY
Assembly is a leading global
omnichannel media agency that merges data, talent, and technology
to catalyze growth for the world's most esteemed brands. Our
holistic approach weaves together compelling brand narratives with
a comprehensive suite of global media capabilities, driving
performance and fostering significant business expansion. Our
initiatives are powered by STAGE, our proprietary operating system,
and executed by a dedicated global team of over 2,300 professionals
across 35 offices worldwide. Committed to purposeful action,
Assembly leads the way in social and environmental impact within
the agency realm. As a proud member of Stagwell, the challenger
network designed to revolutionize marketing, Assembly continues to
set new standards of excellence. For more information, please
visit assemblyglobal.com.
Media Contact:
Mariana
Delacqua
Mariana.delacqua@assemblyglobal.com
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