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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 OR 15(d) of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): March 12, 2025
THE TRADE DESK, INC.
(Exact name of registrant as specified in its charter)
Nevada
001-37879
27-1887399
(State or other jurisdiction
of incorporation)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
42 N. Chestnut Street
Ventura, California 93001
(Address of principal executive offices) (Zip Code)
(805) 585-3434
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report.)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
o
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) 
o
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) 
o
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol
Name of each exchange on which registered
Class A Common Stock, par value $0.000001 per share
TTD
The Nasdaq Stock Market LLC
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o


Item 5.02    Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers. 
On March 12, 2025, The Trade Desk, Inc. (the “Company”) announced the appointment of Vivek Kundra, age 50, as the Company’s chief operating officer. Mr. Kundra’s appointment as the Company’s chief operating officer will be effective as of March 31, 2025.
Mr. Kundra will be joining the Company from project44, a supply-chain management company, where he served as the president and chief operating officer from February 2022 to March 2025. From May 2018 to February 2022, Mr. Kundra served as the chief operating officer of Sprinklr, Inc., a customer experience management platform. Previously, Mr. Kundra was an executive vice president at Salesforce, Inc., a cloud-based software company, from January 2012 to January 2017. Mr. Kundra was appointed as the first U.S. Chief Information Officer by President Barack Obama, serving from February 2009 to August 2011. He holds a B.S. in Psychology from the University of Maryland and an M.S. in Management Information Systems the University of Maryland, and is a graduate of the University of Virginia’s Sorensen Institute of Political Leadership.
There are no arrangements or understandings between Mr. Kundra and any other persons pursuant to which he was appointed as the chief operating officer of the Company. There are no family relationships between Mr. Kundra and any director, executive officer or any person nominated or chosen by the Company to become a director or executive officer. No information is required to be disclosed with respect to Mr. Kundra pursuant to Item 404(a) of Regulation S K.
The Company also entered into an offer letter and an employment agreement with Mr. Kundra, and will enter into its standard form of indemnification agreement with Mr. Kundra. The offer letter with Mr. Kundra provides for, among other things, (i) a signing bonus of $600,000 and (ii) a grant of a time-based restricted stock award for shares of the Company’s Class A common stock, par value $0.000001 per share (the “Class A Common Stock”), and a stock option to purchase shares of Class A Common Stock, with an aggregate target equity amount of $12.5 million. The employment agreement with Mr. Kundra provides for, among other things, (i) a base salary of $600,000 and (ii) an initial target annual bonus of $600,000.
The foregoing summary of the offer letter and employment agreement does not purport to be complete and is qualified in its entirety by the full text of the offer letter and employment agreement, copies of which will be filed with the Company’s Quarterly Report on Form 10-Q for the quarterly period ending March 31, 2025.
A copy of the press release announcing the chief operating officer appointment is attached hereto as Exhibit 99.1.

Item 9.01    Financial Statements and Exhibits.
(d)    The following exhibits are being filed herewith:
Exhibit No.
Description
99.1
104
Cover Page Interactive Data File (formatted as Inline XBRL).


SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
THE TRADE DESK, INC.

Date: March 12, 2025
By:
/s/ Laura Schenkein
Laura Schenkein
Chief Financial Officer
(Principal Financial and Accounting Officer)

Exhibit 99.1
Vivek Kundra to Join The Trade Desk as Chief Operating Officer

Ventura, CA – March 12, 2025 – The Trade Desk, a leading global advertising technology company, today announced the appointment of Vivek Kundra as Chief Operating Officer (COO), effective March 31st. In this role, Kundra will oversee global operations and drive operational excellence across the enterprise. Kundra brings a wealth of experience to The Trade Desk: As an accelerator of operational rigor within high-growth software organizations such as Salesforce, working closely with CEOs to marry operational and growth priorities; and as the United States Government’s first Chief Information Officer (CIO).

From 2009 until 2011, in his role as the first CIO of the U.S. Government, Kundra led major bi-partisan initiatives to improve performance and lower the cost of government operations. He managed $80 billion in technology investments, led the government’s transition to the cloud, strengthened the cybersecurity posture of the nation, and launched an open government movement that has been replicated around the world.

Kundra served as Executive Vice President, Industries, at Salesforce from 2012 to 2017, during which time the company quadrupled revenue to $8.4 billion, driven by rapid enterprise adoption of cloud computing and strategic industry expansions. Kundra led an enterprise-wide transformation to focus on key vertical industries, including the development of cloud-based solutions tailored to unique industry needs (such as financial services, healthcare, retail, automotive and public sector). This initiative helped accelerate sales with existing customers as well as open new client relationships. In addition, Kundra led the development of a new network of partners (systems integrators and independent software vendors) to help clients manage their business in the cloud.

Most recently, Kundra held COO positions at leading software companies such as Sprinklr and project44.

“Over the last several years, The Trade Desk has experienced significant growth in revenue, personnel, and global reach,” said Jeff Green, CEO and Co-Founder, The Trade Desk. “To fully realize our potential, it’s essential to instill operational rigor across the enterprise. I am thrilled to welcome Vivek to our team; his experience and expertise align perfectly with our long-term growth objectives.”

“Throughout my career, I have been drawn to opportunities where operational excellence can accelerate growth,” said Kundra. “The Trade Desk is at the forefront of the digital transformation in advertising, helping brands leverage programmatic strategies to drive business growth. I’m looking forward to galvanizing all of the company’s efforts to realize our growth goals.”

An accomplished technology leader, Kundra has served as a Fellow at Harvard University’s Berkman Center for Internet and Society and the Shorenstein Center on the Press, Politics and Public Policy. In addition, he was recognized by the World Economic Forum as a Young Global Leader and has been a member of the Council on Foreign Relations. Kundra holds a bachelor's degree in psychology and a master's degree in information technology from the University of


Maryland, and he is a graduate of the University of Virginia’s Sorensen Institute for Political Leadership.
 
About The Trade Desk 
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook, Twitter, and LinkedIn.

Media Contact
Melinda Zurich
The Trade Desk
melinda.zurich@thetradedesk.com

v3.25.0.1
Cover
Mar. 12, 2025
Cover [Abstract]  
Document Type 8-K
Document Period End Date Mar. 12, 2025
Entity Registrant Name TRADE DESK, INC.
Entity Incorporation, State or Country Code NV
Entity File Number 001-37879
Entity Tax Identification Number 27-1887399
Entity Address, Address Line One 42 N. Chestnut Street
Entity Address, City or Town Ventura
Entity Address, State or Province CA
Entity Address, Postal Zip Code 93001
City Area Code 805
Local Phone Number 585-3434
Written Communications false
Soliciting Material false
Pre-commencement Tender Offer false
Pre-commencement Issuer Tender Offer false
Title of 12(b) Security Class A Common Stock, par value $0.000001 per share
Trading Symbol TTD
Security Exchange Name NASDAQ
Entity Emerging Growth Company false
Entity Central Index Key 0001671933
Amendment Flag false
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