DENVER, May 31, 2018 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE:CMG) today announced that it will be fueling
the preeminent esports organization, TSM, as its first-ever TSM
Fortnite House sponsor.
This partnership brings together the most prolific players in
the Fortnite community and one of America's most popular
fast-casual restaurants in a unique content-focused partnership.
The TSM Fortnite House includes Myth – team captain and the second
biggest Fortnite streamer on Twitch – Daequan, Camills , and
Hamlinz. Combined, the team boasts more than 10 million social
followers.
"I'm really excited for this opportunity because TSM gets to
represent a brand like Chipotle that we really believe in," said
Andy Dinh, CEO of TSM. "I love
Chipotle - I eat there every week, if not multiple times a week
- and our players do too. It's a privilege to partner with an
amazing brand that's leading my generation to better eating habits.
I can't wait to see what TSM and Chipotle can achieve
together."
"Having kept a close eye on the rise of Fortnite as a phenomenon
that so many of our customers love, Chipotle is excited to embark
on this unique partnership with some of the game's most notable,
dynamic personalities, who are also Chipotle fans," said
Chris Brandt, chief marketing
officer at Chipotle.
This partnership will feature multiple integrations, streaming
exposure and some exciting surprises for fans along the way.
Fans can watch an announcement video featuring the TSM Fortnite
house team here and can follow the team throughout the partnership
on Twitter.
ABOUT CHIPOTLE
Steve
Ells, founder and executive chairman, started Chipotle with
the idea that food served fast did not have to be a typical fast
food experience. Today, Chipotle continues to offer a focused menu
of burritos, tacos, burrito bowls, and salads made from fresh,
high-quality raw ingredients, prepared using classic cooking
methods and served in an interactive style allowing people to get
exactly what they want. Chipotle seeks out extraordinary
ingredients that are not only fresh, but that are raised
responsibly, with respect for the animals, land, and people who
produce them. Chipotle prepares its food using real, wholesome
ingredients and without the use of added colors, flavors or other
additives typically found in fast food. Chipotle opened with a
single restaurant in Denver in
1993 and now operates more than 2,400 restaurants. For more
information, visit Chipotle.com.
ABOUT TSM
Andy Dinh,
CEO and founder, created TSM (T-S-M) in 2009 with the intention of being a
gaming organization that competes at the highest level while at the
same time providing quality digital content for the everyday gamer.
By being one of the first gaming companies to focus on creating
consistent live content while at the same time winning numerous
championships in sold-out stadiums, TSM has grown from a small
start-up in California to a titan
of the gaming industry. Today, the company boasts millions of fans,
rivaling or surpassing other major sports teams in the US and
commanding the respect of gamers worldwide.
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SOURCE Chipotle Mexican Grill