- For the 2024-25 school year, every scholarship and walk-on
student athlete at The Ohio State
University will receive a customized card granting them
free Chipotle for the entirety of their respective athletic
seasons
- Chipotle has launched the second installment of an ad titled
"THE" that features star football players TreVeyon Henderson,
Denzel Burke, and Jeremiah Smith and is narrated by Buckeye legend
Archie Griffin
- The company's nonprofit, The Chipotle Cultivate
Foundation, will introduce a new scholarship for a student enrolled
in OSU's College of Food, Agricultural, and Environmental
Sciences
NEWPORT
BEACH, Calif., Aug. 29,
2024 /PRNewswire/ -- Chipotle Mexican Grill (NYSE:
CMG) today announced a first-of-its-kind partnership with all
student athletes at The Ohio State
University that will grant them access to free Chipotle for
their respective athletic seasons. For the 2024-25 school year,
every scholarship and walk-on student athlete at The Ohio State University, approximately 1,000 in
total, will receive a customized Chipotle card granting them one
free entrée per week for 15 weeks.
Columbus Loves Chipotle
The passion for Chipotle
among OSU athletes is fervent. Ohio
State is among the top five four-year universities that
consume the most Chipotle.
"With so many Buckeyes routinely visiting our High Street
restaurant on campus and our strong connection to the Columbus
community with a Restaurant Support Center in the Arena District,
we wanted to pursue a partnership that would increase access to
real food for all student athletes at OSU," said Chris Brandt, Chief Brand Officer at Chipotle. "Typically, only a
few star athletes secure NIL deals and brand partnerships, but we
wanted to reward all Buckeyes with real ingredients to support
their pursuit of academic and athletic excellence."
Chipotle's Real Food for Real Athletes platform focuses on
supporting athletes across all levels by providing proper nutrition
through real food and fresh ingredients.
"We are thrilled for this continued partnership with Chipotle,"
said Ohio State's Assistant Athletic
Director of NIL, Logan Hittle. "This
collaboration highlights our commitment to helping student-athletes
thrive both on and off the playing surface while partnering with a
brand that shares our passion for excellence and authenticity."
Emphasizing "THE" in The Ohio State
University
Chipotle's new ad featuring star running
back TreVeyon Henderson, cornerback Denzel
Burke, and wide receiver Jeremiah
Smith is narrated by Buckeye legend Archie Griffin and showcases the football
traditions that make the Ohio State Football one of "THE" most
storied programs in the country. The ad can be seen in its entirety
here: https://youtu.be/qH1OHTYUgCo.
Last year, Chipotle unveiled its first version of "THE" ad
featuring Henderson and other prominent Buckeye football players:
https://www.instagram.com/reel/Cxa2xMvriH5/.
In 2022, Chipotle teamed up with Henderson and Ohio State's entire offensive line for its
first-ever college football NIL campaign. The players were featured
in a video, also narrated by Archie
Griffin, that showcased Henderson's journey from
Hopewell, Virginia to the bright
lights of the Horseshoe:
https://www.instagram.com/p/Ch_BigtPnLA/?hl=en.
Ohio State and Chipotle worked
closely to develop this partnership with athletics multimedia
rights holder Ohio State Sports Properties, the locally based team
of Learfield—the media and technology company powering college
athletics.
Harvesting Real Opportunity at OSU
To further support
students and continue the company's advocacy for the future of
farming and sustainably sourced ingredients, the Chipotle Cultivate
Foundation is introducing a full four-year scholarship for an
in-state student attending The Ohio State
University's College of Food, Agricultural, and
Environmental Sciences. The scholarship will cover the full cost of
attendance for a student pursuing a degree in agricultural-related
studies. Students must be in good academic standing to be eligible
for the scholarship.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc.
(NYSE: CMG) is cultivating a better world by serving responsibly
sourced, classically-cooked, real food with wholesome ingredients
without artificial colors, flavors or preservatives. There are over
3,500 restaurants as of June 30,
2024, in the United States,
Canada, the United Kingdom, France, Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
WWW.CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill
