Fangirls Assemble! Her Universe and Marvel Team Up to Launch the Ultimate Fangirl Fashion Apparel Line
June 19 2014 - 8:03AM
Business Wire
Her Universe™, the leader in female genre merchandise, announced
today a breakthrough collaboration with Marvel Entertainment and
Disney Consumer Products to create a fashionable collection of
empowering Super Hero apparel for the ever-growing female fan base
of Marvel comics, films and television series. The Marvel by Her
Universe line of “geek couture” is premiering with an action-packed
assortment of Captain America fashion items along with fan
favorite Marvel characters on fashion tops, tanks, dresses,
cardigans, hoodies, skirts, leggings and more that will inspire
fangirls of all ages to channel their inner Super Hero.
Her Universe and Marvel's Ultimate
Fangirl Fashion (Photo: Business Wire)
Along with Spider-Man and Avenger characters like Loki, Thor and
Iron Man, there are also strong female characters such as Black
Widow, Elektra, She-Hulk and Ms. Marvel being spotlighted in their
own comics and Marvel’s new “Characters and Creators” initiative
which aims to speak directly to an audience of women and girls, the
Marvel by Her Universe line will celebrate this effort by creating
fashion forward products exclusively for the female Marvel fan.
“At Marvel we actively seek innovative opportunities to leverage
our iconic characters in the marketplace and expand our
storytelling to a larger audience," said Paul Gitter, senior vice
president, licensing, Marvel at Disney Consumer Products. “This
collaboration with Her Universe presents our brand in exciting new
ways at retail while reinforcing Marvel’s values of empowerment and
strength amongst our female demographic.”
Actress and entrepreneur Ashley Eckstein, who launched Her
Universe with her business partner, The Araca Group, in 2010, is
well-known to sci-fi fans as the voice of Dagger on the animated
series, Marvel's Ultimate Spider-Man.
“I am so excited to announce that we have joined forces with
Marvel for a Her Universe line of apparel,” said Eckstein. “The
fans have been asking us to make Marvel merchandise and it’s been
on my wish list for a long time! There are so many compelling
characters in the Marvel Universe and it is a dream come true to be
able to collaborate with Marvel and design with these celebrated
Super Heroes and villains!”
“As long time devoted fans of the Marvel Universe,” added
Michael Rego, Chief Executive Officer of The Araca Group, “we feel
incredibly humbled to work alongside this most iconic brand – ‘Nuff
said!’”
Marvel apparel and accessories from the Her Universe collection
will be available in the U.S. at both HerUniverse.com and through
national retail outlets such as Hot Topic and online with
ThinkGeek.com. Throughout the year, Marvel merchandise will also be
available at select conventions including San Diego Comic-Con.
Listen to Her Universe Founder, Ashley Eckstein, talk about
Fangirls and Marvel on “The Nerdist Comics Panel” podcast Saturday
June 21st at
http://www.nerdist.com/podcast_channel/nerdist-comics-panel-channel/.
Images from the collection are available for download here:
http://bit.ly/MarvelByHerUniverse.
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur
Ashley Eckstein and The Araca Group, a leading theatrical
production and brand management company. Ashley and Araca created
Her Universe to address the expanding market of female sci-fi and
fantasy fans. They entered their first agreement with Lucas
Licensing to develop and produce a line of female-centered Star
Wars apparel and accessories. The success of that line was
followed up with a collection for BBC Worldwide for Doctor
Who, CBS Consumer Products for Star Trek and AMC for The
Walking Dead. You can learn more about Her Universe and
purchase the current line of fangirl apparel and accessories by
going to www.heruniverse.com and by following Eckstein &
Her Universe on Facebook (facebook.com/HerUniverse) and Twitter
(twitter.com/HerUniverse).
About Marvel
Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt
Disney Company, is one of the world's most prominent
character-based entertainment companies, built on a proven library
of more than 8,000 characters featured in a variety of media over
seventy years. Marvel utilizes its character franchises in
entertainment, licensing and publishing. For more information
visit marvel.com. © MARVEL
About Disney Consumer
Products
Disney Consumer Products (DCP) is the business segment of The
Walt Disney Company (NYSE:DIS) that delivers innovative and
engaging product experiences across thousands of categories from
toys and apparel to books and fine art. As the world's largest
licensor, DCP inspires the imaginations of people around the world
by bringing the magic of Disney into consumers' homes with products
they can enjoy year-round. DCP is comprised of three business
units: Licensing, Publishing and Disney Store. The Licensing
business is aligned around five strategic brand priorities: Disney
Media, Classics & Entertainment, Disney & Pixar Animation
Studios, Disney Princess & Disney Fairies, Lucasfilm and
Marvel. Disney Publishing Worldwide (DPW) is the world's largest
publisher of children's books, magazines, and digital products and
also includes an English language learning business, consisting of
over 40 Disney English learning centers across China and a
supplemental learning book program. DPW's growing library of
digital products includes best-selling eBook titles and original
apps that leverage Disney content in innovative ways. The Disney
Store retail chain operates across North America, Europe and Japan
with more than 350 stores worldwide and is known for providing
consumers with high-quality, unique products. Disney's official
shopping portals online are www.DisneyStore.com and
www.DisneyStore.co.uk. For more information, please visit Disney
Consumer Products www.DisneyConsumerProducts.com or follow us at
www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving,
www.Twitter.com/DisneyLiving , www.Pinterest.com/DisneyLiving and
www.Instagram.com/DisneyLiving.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140619005147/en/
Her UniverseDan Madsen,
Publicist646-922-0663dmadsen@araca.comorDKCJeffrey Klein, Brian
Reinert212-981-5189/212-981-5198Jeff_klein@dkcnews.combrian_reinert@dkcnews.comorDisney
Consumer ProductsLauren B.
Purnell818-544-0393lauren.b.purnell@disney.com
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