New packaging hits Walmart stores in March,
nationwide expansion to follow
ST.
LOUIS, Jan. 28, 2025 /PRNewswire/ -- Energizer
Holdings, Inc. (NYSE: ENR), one of the world's largest
manufacturers and distributors of primary batteries, today
announced the launch of 100% recyclable plastic-free packaging* for
its portfolio of Energizer® batteries. The new paper-based
packaging* offers a sleek, user-friendly design that simplifies the
shopping, opening and storage experience for consumers. It also
elevates in-store displays, creating a visually appealing presence
on retail shelves, making it easier for retail partners to
merchandise. As a leader in sustainability and innovation, this
redesign marks an exciting milestone for Energizer in
advancing its commitment to environmental stewardship while also
addressing a major consumer desire for more renewable solutions.
Starting this March, the plastic-free packaging will roll out at
Walmart stores nationwide and online, with additional North
American retailers following later in 2025.
"With a legacy of pioneering innovative solutions that benefit
consumers globally, advancing the sustainability of our packaging
was a natural next step on our responsibility journey," said
Lori Shambro, Executive Vice
President and Chief Marketing Officer at Energizer. "We set
out to create a more intuitive design tailored to meet the needs
and expectations of our shoppers and retail partners. Our end
result is a forward-thinking design that enhances the product
experience and helps pave the way for a plastic-free future at
Energizer Holdings."
Energizer invested in extensive research to inform the
structure of the new, fully recyclable packaging*. Its
user-friendly design enables consumers to effortlessly peel open
the battery pack, which now includes easy-to-store boxes, ensuring
more convenient and organized storage for unused batteries. For
retailers, key design fundamentals were incorporated throughout to
help streamline store operations and maximize merchandising
capabilities, such as:
- Slim design allows for increased shelf capacity for each
facing
- Shelf-ready display trays save on restocking time
- Visual stopping power with a larger visual
footprint
"We are excited to bring this innovative packaging from
Energizer to our customers and store operators and enhance
the battery shopping experience," said Tyler Lehr, Senior Vice President, General
Merchandising Manager, Chilled Beverage and Convenience, Walmart.
"Their plastic-free packaging initiative is aligned with our
mission as we continue on our path to becoming a regenerative
company. Working closely with suppliers like Energizer on
this project helps provide customers more convenient and visually
appealing ways to purchase batteries."
The new 100% recyclable plastic-free packaging* builds on the
ongoing success of the Energizer brand's commitment to
responsibility and sustainability. Once all retail partners
complete this transition, over 90% of the brand's North America portfolio will have plastic-free
packaging. To learn more about Energizer please visit
www.energizer.com.
*On select packaging, excludes seals
About Energizer Holdings, Inc.
Energizer Holdings,
Inc., headquartered in St. Louis,
Missouri, USA, is one of the world's largest manufacturers
of primary batteries and portable lighting products and is anchored
by its globally recognized brands Energizer, EVEREADY,
Rayovac, and VARTA. Energizer is also a leading designer and
marketer of automotive fragrance and appearance products from
recognized brands such as A/C Pro, Armor All, Bahama & Co.,
California Scents, Driven, Eagle One, LEXOL, Nu Finish, Refresh
Your Car!, and STP. As a global branded distributor of consumer
products, our mission is to be the leader in our categories by
better serving consumers and customers. Visit
www.energizerholdings.com for more details.
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SOURCE Energizer Holdings, Inc
