Fastly Brings Low-Latency, High-Performance Live Streaming-at-Scale to Australia, Including Bolstering the Melbourne Cup Carn...
November 17 2020 - 4:11PM
Business Wire
Fastly customer Network 10 exemplified the
power of Fastly's newly upgraded POPs in Sydney and Melbourne,
seeing an increase of 1400% in peak bandwidth* during the airing of
the 2020 Melbourne Cup Carnival
Fastly, Inc. (NYSE: FSLY) helped support the 2020 Lexus
Melbourne Cup race through official broadcaster and customer
Network 10, demonstrating its commitment to Australian customers
and partners. Fastly also recently upgraded its Sydney and
Melbourne points of presence (POPs), representing a major expansion
of network capacity in Australia. These expansions enabled Fastly
and Network 10 to easily manage the record-high streaming of the
Melbourne Cup Carnival due to COVID-related restrictions around
live sporting events.
"The delivery of streaming sporting events in Australia is an
important part of Fastly's focus in 2020," explained Derek Rast,
Australian Country Manager at Fastly. "With a larger number of
Australians working remotely this year, Fastly has seen an increase
of streaming media and publishing, and general web traffic on its
network. We continue to empower our customers, and provide the best
possible digital experiences for their users in order to meet this
unique moment in time.”
Fastly's edge cloud platform maximises efficiency with 72
powerful, strategically located POPs** that deliver content as
close to end-users around the world as possible. Having placed four
of these POPs covering both coasts of Australia, Fastly is proud to
work with Australian-based customers such as Network 10, Nine
Publishing, Kogan.com, and NRL to deliver fast, low-latency, highly
personalised online experiences to their customers.
Fastly's edge delivery services and increased capacity was
utilised by Network 10’s on-demand streaming platform, 10 Play,
during the Melbourne Cup Carnival. Supporting the event with
Fastly’s Live Event Monitoring, 10 Play reserved capacity for the
event to prepare for any spontaneous spikes in traffic. Fastly
servers handled the impact of hundreds of thousands of Australians
watching the nationally-renowned race, ensuring the three and a
half minute main event went smoothly.
"Network 10 has been a Fastly customer for some time, which has
included providing services for 10 Play, our on-demand streaming
platform. It made sense to include Fastly for the live streaming
Melbourne Cup Carnival events, especially with more users watching
online than ever before," explained Liz Baldwin, General Manager of
Digital at Network 10. “To deliver 10 Play’s strong growth
trajectory, we plan on continuing the key partnership with Fastly
who helps achieve the seamless, optimal user experience.”
The traffic patterns observed on Cup Day indicates an increase
of 1400% in peak bandwidth over the average figure in the previous
seven days for Network 10. Compared to the peak bandwidth in the
same period, 10 Play’s live stream spiked 214%, showing the network
versatility managing high volumes of traffic as Australians joined
the crowd virtually.
This year’s event marked the largest live stream of the Lexus
Melbourne Cup ever, up 47% from 2019. There were 683,000 live
stream plays on 10 Play. As the event kicked off at 3:00 PM AEDT,
the team observed a brief but noticeable drop in local traffic
across Fastly’s eCommerce and social media customers. This may be
explained by the shift of users’ attention when they put a pause on
other web activities to concentrate on the once-a-year horse race.
The top consumption platforms included Windows 10, TelstraTV, Apple
TV, iOS and Mac OSX.
*over the average figure in the previous seven days ** as of
September 30, 2020
Source: Fastly, Inc.
About Fastly
Fastly helps people stay better connected with the things they
love. Fastly’s edge cloud platform enables customers to create
great digital experiences quickly, securely, and reliably by
processing, serving, and securing our customers’ applications as
close to their end-users as possible — at the edge of the internet.
Fastly’s platform is designed to take advantage of the modern
internet, to be programmable, and to support agile software
development with unmatched visibility and minimal latency,
empowering developers to innovate with both performance and
security. Fastly’s customers include many of the world’s most
prominent companies, including Vimeo, Pinterest, The New York
Times, and GitHub.
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