New text-to-image diffusion model enables
organizations to generate high-fidelity, trusted images
SAN
FRANCISCO and NEW
YORK, June 12, 2024 /PRNewswire/ -- Databricks,
the Data and AI company, and Shutterstock, Inc., a leading global
creative platform, today announced Shutterstock ImageAI, Powered by
Databricks, a text-to-image Generative AI model optimized for
enterprise use. Built using the advanced capabilities of Databricks
Mosaic AI and trained exclusively on Shutterstock's world-class
image repository, ImageAI generates customized, high-fidelity,
trusted images that are tailored to specific business needs.
When organizations need high-quality images for their
collateral, websites, applications, or campaigns, team members have
historically had only a few options: identify an appropriate image
from a repository of licensable assets or embark on a production
effort. Today, they might turn to AI-generated images, but those
models are often trained on data that may not meet enterprise
standards like Shutterstock's data does. Further, such models may
not be integrated into enterprise applications, which means they
lack the necessary data governance and observability corporations
require.
ImageAI addresses these challenges by enabling companies to use
AI to quickly and confidently create new high-resolution,
photorealistic images that are commercially viable because the
model was trained entirely on Shutterstock's trusted collection of
curated images. This high-quality image generation model was built
on the Databricks Data Intelligence Platform with Mosaic AI
tooling. Leveraging the security, reliability, and speed of Mosaic
AI Model Training, Shutterstock and Databricks pre-trained ImageAI
from scratch in weeks. Additionally, Databricks customers can serve
ImageAI with Mosaic AI Model Serving to easily integrate the model
with their existing enterprise-wide data governance policies.
"At Databricks, we believe that companies can and should be in
the driver's seat when it comes to building their own custom GenAI
models on their data. Shutterstock offers one of the most
comprehensive visual datasets in the world and we're thrilled they
chose to build their production-quality, text-to-image model on top
of the Databricks Data Intelligence Platform," said Naveen Rao, Vice President of AI at Databricks.
"We already have trained thousands of custom models for our
customers, and we expect many more leaders like Shutterstock to
build models powered by Databricks that they can provide as a
service."
"Shutterstock is excited to partner with Databricks to bring
ImageAI to life. This collaboration underscores our commitment to
advancing responsible AI and providing our customers with
innovative tools that enhance their creative workflows," said
Aimee Egan, Chief Enterprise Officer
at Shutterstock. "Whether for marketing, design, or product needs,
ImageAI creates trusted visuals that businesses can own. It also
offers unparalleled customization and safety for enterprise use,
and customers can be protected by Shutterstock indemnification. It
represents a significant step forward in the integration of AI in
content creation."
Benefits of Shutterstock ImageAI, Powered by Databricks
include:
- Trusted outputs: Organizations can generate images that
meet their requirements with the confidence that the model was
trained completely on Shutterstock's proprietary and vetted image
repository, and Shutterstock customers will also have the option to
receive indemnification on outputs for added protection.
- Adaptable to unique business requirements: Within
seconds, organizations can generate a net new high-quality image
for their unique requirements. In the future, organizations can
fine-tune the model with their corporate brand identity using
Databricks Mosaic AI Model Training to generate images unique to
their company's look and feel.
- Secure integration with your enterprise applications:
ImageAI is available in Databricks, which means enterprises can
integrate the model as an API call into their applications, while
benefiting from automatic governance and monitoring.
Enterprises seeking to differentiate themselves in a similar
fashion and deliver unique experiences for their customers with
Generative AI can efficiently build their own custom models using
the Databricks Data Intelligence Platform.
Availability
Shutterstock ImageAI, Powered by
Databricks is available today in private preview on Databricks
Mosaic AI Model Serving and live on
Shutterstock.com/ai-image-generator. To learn more about ImageAI,
visit the Shutterstock ImageAI page.
About Databricks
Databricks is the Data and AI
company. More than 10,000 organizations worldwide — including
Block, Comcast, Condé Nast, Rivian, Shell and over 60% of the
Fortune 500 — rely on the Databricks Data Intelligence Platform to
take control of their data and put it to work with AI. Databricks
is headquartered in San Francisco,
with offices around the globe, and was founded by the original
creators of Lakehouse, Apache Spark™, Delta
Lake and MLflow. To learn more, follow Databricks on
LinkedIn, X and Facebook.
About Shutterstock
Shutterstock, Inc. (NYSE: SSTK) is a premier partner for
transformative brands, digital media and marketing companies,
empowering the world to create with confidence. Fueled by millions
of creators around the world and a fearless approach to product
innovation, Shutterstock is the leading global platform for
licensing from the most extensive and diverse collection of
high-quality 3D models, videos, music, photographs, vectors and
illustrations. From the world's largest content marketplace, to
breaking news and A-list entertainment editorial access, to
all-in-one content editing platform and studio production
service—all using the latest in innovative technology—Shutterstock
offers the most comprehensive selection of resources to bring
storytelling to life.
Learn more at www.shutterstock.com and follow us on LinkedIn,
Instagram, Twitter, Facebook and YouTube.
Contact: press@databricks.com; press@shutterstock.com
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SOURCE Databricks
