XA's Amanda Puck and Darren Andereck Are Hosting The GQ Lounge Event, 'How to Plan the Perfect Party' CHICAGO, Nov. 4 /PRNewswire-FirstCall/ -- The Experiential Agency, Inc., (XA) (OTC BB: EXAG), a major national event marketing firm that serves many Fortune 500 companies, today announced that Amanda Puck, director of business development, and Darren Andereck, executive vice president and creative director, will host "How to Plan the Perfect Party" at The GQ Lounge event, Tuesday, November 9, in Chicago. The event, to be held at the Rockit Bar & Grill, will feature tips for men on entertaining a date, preparing a sports themed party or a holiday party. James Gottwald, chef of Rockit, will do cooking demonstrations. Darren Andereck will demonstrate floral decorations that even men can do and Amanda Puck will give tips on entertaining. The event marketing industry generates nearly $80 billion a year in direct spending, according to a study by Deloitte & Touche LLP. Moreover, corporate spending on event marketing has been growing; it rose 15% in 2003 and it is predicted to generate an additional 15%-to-20% growth in 2004. (Source: PROMO Magazine) About The Experiential Agency, Inc. The Experiential Agency, Inc., (XA) has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information, please contact: Company: Lara Shipp XA 312-397-9100 ext. 2399 Investors: Truc Nguyen VP, Investor Relations Stern & Co. 212-888-0044 Media: Stan Froelich VP, Media Relations Stern & Co. 212-888-0044 DATASOURCE: Experiential Agency, Inc. CONTACT: Lara Shipp of XA, +1-312-397-9100, ext. 2399, ; or Investors, Truc Nguyen, VP, Investor Relations, +1-212-888-0044, , or Media, Stan Froelich, VP, Media Relations, +1-212-888-0044, , both of Stern & Co. Web site: http://www.expagency.com/

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