XA Is the New Name of The Experiential Agency Shareholders Approved a 1:20 Reverse Split CHICAGO, Dec. 9 /PRNewswire-FirstCall/ -- XA, Inc. is the new name of The Experiential Agency, Inc., (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, the Company also said that its trading symbol has changed to (OTC BB: XAIN) from (OTC BB: EXAG). The shareholders ratified the name change at the annual shareholder's meeting, held in Chicago, Friday, December 3. XA, Inc. has also adopted a new CUSIP number. The new CUSIP number is 983674-10-2. The shareholders also voted in favor of a 1:20 reverse stock split of the common stock, effective at the opening of trading today, December 9, 2004. The reverse stock split converts 20 shares of XA's common stock to one share of common stock. XA's common stock, preferred stock, stock options, warrants and other equity-linked instruments, which are outstanding immediately prior to the effective date of the reverse stock split, will be effected by the split. "The name and CUSIP changes as well as the reverse split are all positive developments for the company," said Chief Operating Officer Joseph Wagner. "The XA brand has become synonymous with the best in event production. Changing the company name has become imperative, as our high-profile customers have come to associate the XA brand name with the event and services we market. Just as the XA brand stands for excellence in production, XA, the company, is recognized as an industry leader in providing creative, innovative and comprehensive event marketing and design services." About XA XA, Inc. has full service offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, Chairman and CEO Frank Goldstin and his team have been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World." This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. The Experiential Agency, Inc. (OTC BB: EXAG) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company. For more information on this event, please contact: Company: Investor Relations: Media Relations: Lara Shipp Truc N. Nguyen Stan Froelich XA Stern & Co. Stern & Co. 312-397-9100 ext. 2399 VP, Investor Relations VP, Media Relations 212-888-0044 212-888-0044 DATASOURCE: XA, Inc. CONTACT: Company, Lara Shipp of XA, +1-312-397-9100 ext. 2399, ; or Investor Relations, Truc N. Nguyen, VP, Investor Relations, +1-212-888-0044, , or Media Relations, Stan Froelich, VP, Media Relations, +1-212-888-0044, , both of Stern & Co. Web site: http://www.expagency.com/

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