Phillips-Van Heusen Corporation Seeks to Drive More Productive Assortments With 7thOnline Assortment Planning
March 11 2009 - 10:25AM
PR Newswire (US)
NEW YORK, March 11 /PRNewswire/ -- Phillips-Van Heusen Corporation
(NYSE: PVH), one of the world's largest apparel companies, has
looked to 7thOnline, Inc., a leading provider of assortment
planning and optimization solutions, in an effort to increase the
productivity of its assortment planning processes. PVH has selected
7thOnline's Assortment Planning solution, which is designed to
provide more timely visibility into demand, to empower merchants to
make better business decisions, and to reduce manual activity and
errors. PVH selected 7thOnline as its vendor based on the company's
expertise in apparel, its industry-leading technology, and its
reputation for superior customer service. PVH has rolled out
7thOnline Assortment Planning to its Calvin Klein, IZOD, and
Timberland wholesale sportswear divisions. "7thOnline provides a
more proactive, efficient, and accurate approach to assortment
planning than the methods previously in place. We selected
7thOnline Assortment Planning in an effort to ensure our customers'
needs are met and to improve the productivity of our Calvin Klein,
IZOD, and Timberland sportswear businesses," stated Allen Sirkin,
President and COO of PVH. 7thOnline Assortment Planning is intended
to enable PVH's merchants to execute optimal merchandise
assortments -- style/color/size by store -- for its retail
accounts. All product, planning, and demand information is
aggregated in a single place, updated in real-time, and accessible
24/7 via web browser. The collaborative capabilities of the program
enable real-time sharing of plan data both internally and with
accounts. The process is designed to achieve better visibility into
all planning activity, thereby leading to earlier and more accurate
orders, on-time deliveries, and a reduction in lost sales,
markdowns, and chargebacks. Debbie Beer-Christensen, Associate
Director of Wholesale Systems for PVH, who oversaw the system's
implementation, stated that "one of the most critical benefits is
earlier visibility into aggregated demand. With 7thOnline's
Assortment Planning tool, we are able to access and aggregate
demand information much earlier than was previously possible, so
that we can respond quickly to ensure our inventory matches our
customers' orders. We can make better decisions and make decisions
more quickly regarding new orders, adds, drops, and substitutions.
The more accurate and timely buys will, hopefully, lead to higher
sales." "We are extremely pleased that PVH has selected 7thOnline
to help achieve their merchandising objectives," said Max Ma, CEO
of 7thOnline. "There are tremendous improvements that can be
realized by taking assortment planning to the next level, as
evidenced by the returns we have generated for our clients." About
Phillips-Van Heusen Corporation Phillips-Van Heusen Corporation is
one of the world's largest apparel companies. It owns and markets
the Calvin Klein brand worldwide. It is the world's largest shirt
and neckwear company and markets a variety of goods under its own
brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass and G.H. Bass
& Co., and its licensed brands, including Geoffrey Beene,
Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth
Cole Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael
Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE
Joseph Abboud, Tommy Hilfiger, DKNY, and Timberland. Please visit
http://www.pvh.com/. About 7thOnline 7thOnline is a leading
provider of assortment planning and optimization solutions to the
global apparel, footwear, and accessories community. 7thOnline's
offerings encompass visual and analytical assortment planning,
in-season merchandise management, order execution, and powerful
optimization, forecasting, and collaboration capabilities.
7thOnline's user community includes AK Anne Klein, Belk,
Bloomingdale's, Chaps, Dillard's, G-III Apparel Group, John
Varvatos, Jones Apparel Group, Kellwood, Kipling, Kohl's, Liz
Claiborne, Macy's, Nautica, Phillips-Van Heusen, Sag Harbor, Smart
Apparel U.S., Stylo Barratt Shoes, VF, Warnaco, XOXO, and others.
Please visit http://www.7thonline.com/. DATASOURCE: 7thOnline
CONTACT: Jen Prentiss, +1-212-997-1717, ext 0, Web Site:
http://www.7thonline.com/ http://www.pvh.com/
Copyright