Choice Calvin Klein Launches Young Contemporary Jeanswear Line for Spring 2005
September 30 2004 - 7:39AM
PR Newswire (US)
Choice Calvin Klein Launches Young Contemporary Jeanswear Line for
Spring 2005 New Jeans Line to Complement Recent Underwear &
Swimwear Launches NEW YORK, Sept. 30 /PRNewswire-FirstCall/ --
Calvin Klein Jeans, a division of The Warnaco Group, Inc.
(NASDAQ:WRNC) today announced that they will launch a new young
contemporary jeans line under the recently established brand name
Choice Calvin Klein. The Choice Calvin Klein jeans line was
presented for the first time at the MAGIC Marketplace in Las Vegas.
Choice Calvin Klein was developed collaboratively with Calvin
Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen
Corporation [NYSE: PVH], and was named to evoke an emotional,
youthful connection and express a spirit of independence and
freedom of choice. The new denim line represents the company's next
significant category addition to engage and cultivate a younger,
fashion-conscious female consumer. This announcement follows the
fall 2004 introduction of the Choice Calvin Klein underwear line
and the recent addition of swimwear for spring 2005. Choice Calvin
Klein is set to debut at retail beginning with 12/25 and 1/25
deliveries and will be distributed exclusively in North America
& South America. This strategic brand extension is part of
Calvin Klein's existing licensing arrangement with Warnaco and
evolved from the junior denim brand currently known as cK Calvin
Klein Jeans. Consistent with the Choice Calvin Klein aesthetic, the
line is energetic, fashion-forward and multi-faceted. The line will
be easily identified by a completely new trim package and will
offer a variety of sub-collections and items to address different
attitudes and lifestyles. The denim offerings include dark vintage,
sandblast, bleached blue and graffiti denim washes and treatments,
and will feature a unique branded pocket stitch for fashion items.
Jeans will be will be offered in a variety of fits, in addition to
a mix of bottoms ranging from mini skirts, short-shorts and
gauchos. The non-denim portion of the line features vibrant colors,
patterns and trims with innovative branding details and logos that
include, satin bombers, sweater knits, t-shirts, halters, and
layered tank tops accented with sequins and stretch lace. "The
introduction of jeanswear represents our third move into the
growing junior market with the new Choice Calvin Klein brand name.
We are positioning Choice Calvin Klein as a young contemporary
lifestyle brand and we will continue to solidify its own distinct
brand image through product design, packaging and merchandising,"
said Tom Murry, President & Chief Operating Officer of New
York-based Calvin Klein, Inc. Colleen Kelly, President of Calvin
Klein Jeans said, "Choice Calvin Klein jeans will bring a fresh
look and feel to the junior denim floor with bright colors and new
fabrics and washes that will separate the brand from its
competitors." The Warnaco Group, Inc., headquartered in New York,
is a leading apparel company engaged in the business of designing,
marketing and selling intimate apparel, menswear, jeanswear,
swimwear, men's and women's sportswear and accessories under such
owned and licensed brands as Warner's(R), Olga(R), Lejaby(R),
Lejaby Rose(R), Body Nancy Ganz(TM), Speedo(R), Ocean Pacific(R),
Anne Cole Collection(R), Cole of California(R) and Catalina(R) as
well as Chaps(R) sportswear and denim, JLO by Jennifer Lopez(R)
lingerie, Nautica(R) swimwear, Michael Kors(R) swimwear and Calvin
Klein(R) men's and women's underwear, men's accessories, men's,
women's, junior women's and children's jeans and women's and
juniors swimwear. Calvin Klein, Inc. is one of the leading fashion
design and marketing studios in the world. It designs and markets
women's and men's designer collection apparel and a range of other
products that are manufactured and marketed through an extensive
network of licensing agreements and other arrangements worldwide.
Brands/lifestyles include Calvin Klein Collection, ck Calvin Klein,
Calvin Klein, Calvin Klein Jeans and Choice Calvin Klein. Product
lines under the various Calvin Klein brands include apparel,
accessories, shoes, underwear, sleepwear, hosiery, socks, swimwear,
eyewear, watches, jewelry, coats, and fragrances, as well as
products for the home. Phillips-Van Heusen Corporation is one of
the world's largest apparel companies. It owns and markets the
Calvin Klein brand worldwide. It is the world's largest shirt
company and markets a variety of goods under its own brands, Van
Heusen, Calvin Klein, Izod, Bass and G.H. Bass & Co., and its
licensed brands Geoffrey Beene, Arrow, Kenneth Cole New York,
Kenneth Cole Reaction, BCBG Max Azria, BCBG Attitude, MICHAEL
Michael Kors and, beginning later in 2004, Sean John, Sean John
Collection and Chaps. DATASOURCE: The Warnaco Group, Inc. CONTACT:
Kim Vernon, Senior Vice President Global Advtg. & Comm.,
+1-212-292-9695, or Malcolm Carfrae, Vice President Public
Relations, +1-212-292-9799, both for Calvin Klein, Inc.; or Emanuel
Chirico, Executive Vice President, Chief Financial Officer of
Phillips-Van Heusen Corporation, +1-212-381-3503; or Rachel
Rosenblum, Marketing Manager, Calvin Klein Jeanswear,
+1-212-287-8742, or Deborah Abraham, Corporate Director, Investor
Relations +1-212-287-8289, both of The Warnaco Group, Inc. Web
site: http://www.warnaco.com/
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