ARBY'S(R) Joins Big Brothers Big Sisters in Centennial Celebration
March 31 2004 - 9:00AM
PR Newswire (US)
ARBY'S(R) Joins Big Brothers Big Sisters in Centennial Celebration
Honors Long-Term Partnership in Youth Mentoring FORT LAUDERDALE,
Fla., March 31 /PRNewswire-FirstCall/ -- Arby's, Inc. announced
today it will expand its nationalpartnership of Big Brothers Big
Sisters to support the youth mentoring organization's 100th
anniversary during 2004. In honor of Big Brothers Big Sisters
centennial celebration, Arby's will launch national and local
campaigns to help increase awarenessof Big Brothers Big Sisters
mentoring programs as well as raise funds to help move the
organization closer to its goal of servicing one million "at risk"
children by 2010. Arby's is the largest corporate sponsor of Big
Brothers Big Sisters and, with the Arby's Foundation, has donated
more than $11 million to the organization during the past 18 years.
Beginning next month, Arby's restaurants will participate in a
National Reunion program, which will enable Big Brothers Big
Sisters alumni of all ages to reunite through a Yahoo! Website.
Arby's Website at http://www.arbys.com/ will include a link to the
special Big Brothers Big Sisters reunion site. Arby's restaurants
will raise money for Big Brothers Big Sisters through its sales
from Adventure Kid's Meals and in store premium sales during the
holiday season. In addition, many Arby's restaurants and employees
will support their local chapters through a variety of local
fundraising efforts. "Our 18-year partnership with Big Brothers Big
Sisters isvery rewarding because we believe children and young
adults are the cornerstone of America's future," said Arby's
President and CEO Doug Benham. "The youth mentoring work done by
Big Brothers Big Sisters aligns with Arby's core values to dream
big, work hard, have fun, play fair, get it done and make a
difference. We are extremely proud to help honor the organization's
100th anniversary of service to America's youth." The Arby's
Foundation(R) was established in 1986, and is a nonprofit
organization focused on education and development of the youth of
America. Big Brothers Big Sisters is its core charity. A primary
fundraising effort for the foundation is the Arby's Charity Tour, a
series of fundraising events throughout the U.S., including golf
tournaments, auctions and "Make a Difference" pin-ups. The tour
also creates awareness for youth mentoring with the Arby's Charity
Tour bus and the teaching of the six Arby's values. In 2004, the
Arby's Charity Tour will visit 25 cities. About Arby's Arby's,
Inc., d/b/a Triarc Restaurant Group, a wholly-owned subsidiary of
Triarc Companies, Inc. (NYSE: TRY; TRY.B), services more than 3,300
single- and dual-branded restaurants worldwide, including Arby's,
T.J. Cinnamons(R) and Pasta Connection(R) brands. DATASOURCE:
Arby's, Inc. CONTACT: Barbara Schwartzman of Arby's Inc.,
+1-954-351-5106, or ; or Donia Crime of Weber Shandwick Worldwide,
+1-404-266-7578, or Web site: http://www.arbys.com/
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