Church and Crawford Defines market of EMPS+
February 21 2012 - 7:00AM
Business Wire
Church & Crawford Inc. (OTC Pink: CCWF) has recently
announced the addition of the global licence to use the technology
and patents of the Orexis application. The mobile application has
been developed for anyone who requires to talk to a service
provider at any point, in essence Four Billion people globally.
The application provides direct cost reductions to Interactive
Voice Recognition (“IVR”) solutions (currently worth $413M USD),
Computer Telephony Integration (“CTI”) software (according to Frost
& Sullivan is worth $7.86 billion) and Agent / HR reduction
($50 - $90 billion, varied reports). At the same time allows
revenue generation via mobile marketing, according to Thompson
Financial that’s up to $21.31 billion.
Church & Crawford has secured the base technology and has a
number of patents and enhancements to the platform in the pipeline.
The end platform envisaged to be a customer contact application
platform for mobile phones, which will be named End Point Mobile
Solution+ (“EMPS+”).
Once downloaded EMPS+ will allow user to navigate the graphical
user interface (“GUI”) to select options for self-service or to
interact with the company via instant chat or voice. It provides
for the first time ever the ability to turn cost centres into
revenue centres, through the use of its advert engine, which
provides real time, multimedia adverts displayed on the GUI.
EMPS+ instantly reduces costs in the areas of
infra-structure, software and agents. The three key overheads for
any operation. It can reduce these costs by up to 60% over a five
year period, typically for a medium size contact centre that could
translate up to $50M+ USD savings a year. By leveraging on data
networks and cleverly managing customers interactions EMPS+
dramatically reduces the load on contact centres and the
requirement for voice enabled agents.
The solution is handset, platform and industry agnostic, a first
for any call centre solution.
The EMPS+ is the first ever CTI revenue generating platform,
enabling companies to display advertisement on the GUI. Gartner
research suggesting that the market was worth in the region
of $14.6 billion in 2011 (global). Mobile advertisement is a
very lucrative market. EMPS+ is the only mobile solution that
provides advertisers “User Focused Space”, i.e. complete and full
attention of customer for up to 20 seconds whilst they wait for an
agent.
For the user there are no adoption barriers and in fact is an
enhancement to the customer experience. EMPS+ enables customers to
interact in a much richer manner through the use of its innovative,
simple GUI.
As EMPS+ is a complete end to end solution it also enables SME’s
that could not break the financial barrier to provide a contact
centre solution to its customer the ability now to do so. With the
use of agent chat sessions a SME cannot provide a top quality
customer experience without having to pay top dollar.
The EMPS+ solution is simple. Yet its simplicity is its corner
stone on producing a true WIN, WIN solution for companies and
customers.
About Church & Crawford
Church & Crawford is a mobile phone software solutions
company. The company develops and implements software solutions for
mobile hand phones. Its main area of concentration is the
development and implementation of software in these fields:
Interactive Voice Response (“IVR”) solutions, Computer Telephony
Integration (“CTI”) software.
Disclaimer for forward-looking statements for press
releases
This Press release includes forward-looking information and
statements that are subject to risks and uncertainties that could
cause actual results to differ. Such forward-looking information
and statements are based on current expectations, estimates and
projections about global economic conditions, the economic
conditions of the regions and industries that are major markets for
Church Crawford and its subsidiaries and affiliates lines of
business. These expectations, estimates and projections are
generally identifiable by statements containing words such as
"expects", "believes", "estimates" or similar expressions.
Important factors that could cause actual results to differ
materially from those expectations include, among others, economic
and market conditions in the geographic areas and industries that
are or will be major markets for Church Crawford businesses, oil
prices, market acceptance of new products and services, changes in
governmental regulations, interest rates, fluctuations in currency
exchange rates and such other factors as may be discussed from time
to time. Although Church Crawford believes that its expectations
and the information in this press release were based upon
reasonable assumptions at the time when they were made, it can give
no assurance that those expectations will be achieved or that the
actual results will be as set out in this press release. Neither
Church Crawford nor any other company within the Church Crawford
group is making any representation or warranty, expressed or
implied, as to the accuracy, reliability or completeness of the
information in the press release, and neither Church Crawford, any
other company within the Church Crawford group nor any of their
directors, officers or employees will have any liability to you or
any other persons resulting from your use of the information in the
press release.
Church Crawford undertakes no obligation to publicly update or
revise any forward-looking information or statements in the press
release.
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