Empowered Products Embarks on Its Largest Marketing and Advertising Campaign to Date for Its PINK(R) and Gun Oil(R) Product L...
September 26 2013 - 12:03PM
Marketwired
LAS VEGAS, NV--(Marketwired - September 26, 2013) - Empowered
Products, Inc. (OTCQB: EMPO), an emerging leader in the high-growth
sexual wellness sector through its award-winning PINK® and Gun Oil®
brands, announced its largest marketing and advertising campaign
to-date to support more than 21,000 U.S. retail locations that
carry its popular PINK® and Gun Oil® brands of personal
lubricants.
The campaign commences the week of September 29th with
publication of $2 off manufacturer's coupons in SmartSource
free-standing insert (FSI) circulars in the Sunday and weekly
neighborhood editions of newspapers serving Seattle, San Francisco
Bay Area, San Diego, the entire state of Nevada, Chicago, South
Florida, Boston, and Providence, Rhode Island. The circulation of
the SmartSource FSI ad campaign is more than 10 million
homes.
The goal of the campaign is to encourage consumers to visit
their favorite Walgreens, CVS, Walmart, Rite Aid, Kroger, Fred
Meyer, and HEB stores to redeem the coupons for PINK and Gun Oil
products for the following discounts:
- $2.00 off any 1.7oz and 3.3oz bottles of PINK Silicone and
PINK Water
- $2.00 off any 2oz and 4oz bottles of Gun Oil Silicone and
Gun Oil H2O
The extensive reach of the campaign reflects the company's
national or chain-wide expansion into the largest U.S. grocery and
pharmacy chains including Walgreens and Walgreens.com, CVS, Rite
Aid, Kroger, Fred Meyer, Walmart, HEB, and Target.com.
"We are excited to support the availability of our PINK and Gun
Oil products in many of the most-respected mainstream retailers in
America," said Scott Fraser, president and CEO of Empowered
Products, Inc. "Consumers have clearly stated they want to buy
high-quality sexual wellness products where they do their everyday
shopping, and we're happy to help them save a little money on our
products when they make that purchase."
Online Coupon
For consumers outside the initial SmartSource circulation area
for the September 29thad campaign, Empowered Products will offer
manufacturer's coupons for the same discounts available and
downloadable from its expansive Internet and social media presence,
including:
www.EmpoweredProducts.com www.PinkForUs.com www.GunOil.com www.facebook.com/EmpoweredProducts www.facebook.com/PinkForUs www.facebook.com/GunOilProducts
About Empowered Products,
Inc.
Empowered Products, in just its first 10 years of operation, has
quickly forged a leading presence in the global wellness industry
with the development, manufacture, and distribution of currently 17
high quality, elegantly packaged wellness products. Headquartered
in Nevada, USA, the Company's empowering products are currently
available at over 21,000 retail locations in more than 30 countries
spanning four continents. Investors are encouraged to visit the
Company's website at www.EmpoweredProducts.com and to call the
EMPO Shareholder Request Line: 877-305-1160. The Company's
media-contact line is 877-305-1161.
Forward-Looking
Statements
This press release contains "forward-looking statements" within
the meaning of the "safe-harbor" provisions of the Private
Securities Litigation Reform Act of 1995 that are not historical
facts. These statements can be identified by the use of
forward-looking terminology such as "believe," "expect," "may,"
"will," "should," "project," "plan," "seek," "intend," or
"anticipate" or the negative thereof or comparable terminology, and
include discussions of strategy, and statements about industry
trends and the Company's future performance, operations, and
products. Such statements involve known and unknown risks,
uncertainties and other factors that could cause the Company's
actual results to differ materially from the results expressed or
implied by such statements. Such risks and uncertainties include,
without limitation, market acceptance of the Company's new line of
wellness supplements; the Company's compliance with applicable Food
and Drug Administration regulations; the Company's reliance on
third-party contractors to mix and produce its products; the
Company's ability to increase its production and bottling capacity;
the Company's ability to develop an effective marketing strategy;
the Company's ability to control and reduce advertising and
marketing costs; the Company's ability to develop and increase
awareness of its brand; the Company's ability to protect its
trademarks; the success of the Company's new marketing focus to
retail buyers; the Company's ability to obtain a favorable Nielsen
rating; the Company's ability to obtain certification in individual
countries in the European Union; the Company's ability to sell its
products in South America; the Company's exposure to product
liability claims and intellectual property claims from third
parties; and the Company's reliance on the expected growth in
demand for its products. For a discussion of these and other risks
and uncertainties see "Risk Factors" and "Management's Discussion
and Analysis of Financial Condition and Results of Operations" in
the Company's public filings with the SEC. Although the Company
believes that the expectations reflected in such forward-looking
statements are reasonable, there can be no assurance that such
expectations will prove to be correct. The Company has no
obligation to update the forward-looking information contained in
this press release.
Contact information CONTACT: Kurt
Weber+1-702-216-1321kurt@empoweredproducts.com
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