Media Sentiment, Inc. (PINKSHEETS: MSEZ) announces the launch of a new social media tool www.aheadsup.com which focuses on news and information that have value. www.aheadsup.com presents a great potential for people to participate in the process of sharing material news and information with like-minded individuals and corporations.

Marian Munz, MSEZ's CEO, says "Search engines such as Google have defined the way people find information on the internet for some time now. Algorithms and robots are really good at automating the things we know. However, as social media tools such as Facebook or LinkedIn have shown, people can and do add a tremendous value to the process of discovery and rating of news and information, especially when that information brings critical value. The new infrastructure of the internet will have to have human participation via social networks along with modern search and curation technologies. As the mobile platforms from Apple Computer and Samsung become more and more prevalent, human interaction with information will be part of the daily life."

There is a tremendous amount of news and information available on the internet and no easy way to filter valuable information from noise, not by one person, not even by one corporation. We believe that knowledge-savvy individuals and corporations from around the world, pulling together, should be able to create a valuable source of material news and information.

www.aheadsup.com allows users to create custom video and news channels, rate the sentiment of the news and share them with their friends in real-time. The tool also enables easy publishing of the channels on web sites and blogs around the web in such a way that one posting to the channel gets broadcasted in real-time to as many web sites/pages as the publisher has in his/her network.

The company intends to start marketing the tool and seeks potential strategic partnerships with other companies. Already a number of companies have opened dozens of accounts and started testing the tool.

For the near term, the company is planning to add new features such as real-time continuous updates and automatic feeds into Twitter for every post on aheadsup.com channels. Tools to automatically rate sentiment for Twitter and other news feeds will follow.

Contact: Media Sentiment, Inc. 415-682-6411 http://www.aheadsup.com/MSEZ/news/

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