SUUB Sub Urban Brands Inc (CE)

Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company pursuing explosive revenue growth in the global fashion industry, has announced a series of non-compensated endorsements for its signature Whiteboy(R) brand from some of the nation's highest-profile pop-culture celebrities. Widely regarded as style gurus and trendsetters, A-list celebrities are renowned for spotting and sporting the next big fashion trends. Sub-Urban's Whiteboy line has emerged as a favorite of a diverse group of actors, musicians and other entertainment figures, including Don Cheadle ("Crash"), Tommy Lee (Motley Crue), Jessica Alba ("Sin City," "Fantastic Four"), Britney Spears, Chester Bennington (Linkin Park) and Brittany Murphy ("8 Mile," "Just Married"). "Every time a celebrity wears our clothing in public, our business and growth strategy is strengthened with a cultural credibility that significantly accelerates our marketing and brand-building initiatives," says Joseph Shortal, Chief Executive Officer of Sub-Urban Brands. "We have been fortunate to have built such an impressive list of pop-culture icons to support Whiteboy, but I also think it's a reflection of just how powerfully the brand resonates with today's youth culture. Every new celebrity endorsement is cultural currency that takes us yet another step closer to building mainstream sustainability and continuous revenue growth." Several celebrities have been quoted in national magazines touting their affinity towards Whiteboy. Brittany Murphy has been so taken with her Whiteboy Capri pants that she said, "I love them, I never want to take them off. I want them in every color." In a recent London interview, Tommy Lee was asked "What's in your closet?" The Motley Crue drummer answered, "Anything from Whiteboy." Sub-Urban also recently announced an order from Fred Segal, Santa Monica, a highly respected trendsetting retailer for the world fashion consumer marketplace, to launch the new Whiteboy Fall/Winter 2006 collection of men's clothing and accessories. Retail fashion industry stylists and buyers for the largest retail and department store companies, as well as fashion-conscious consumers, look to Fred Segal to identify the newest trends. The Fred Segal stores frequently serve as early adopters of some the world's most successful brands. Through its various brands, Sub-Urban primarily targets the age 13-29 youth consumer demographic group, which comprises an estimated 40 million-plus consumers in the U.S. alone. The Company is committed to generating high-volume sales by addressing this multibillion-dollar youth market with hip styles inspired by fashion, music, sports and entertainment. About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand company which designs and markets cutting-edge lifestyle apparel that targets the rapidly-growing multibillion-dollar youth consumer marketplace. The Company pursues robust revenue-generating opportunities within multi-tiered retail markets that leverage multiple brands and market segments to create financial success. Sub-Urban is committed to further expansion and increased shareholder value through both the internal development of intellectual property and acquisition of additional brands, as well as to the establishment of new international marketing alliances that will reinforce its recurring and non-recurring revenue streams. Inspired by the energy and vigor of youth, fashion, music, sports and entertainment, Sub-Urban is initially focused on creating a family of non-competing brands for its key target consumer, an estimated 40 million 15-29 year olds. Sub-Urban's current portfolio of trademarked apparel and accessory brands includes WHITEBOY(R) for Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel and PYT styles for younger girls. Consistent with the company's high growth strategies, the Company will be actively marketing these brand offerings to Japan, Canada, Australia and 25 European countries. For additional information, please visit www.whiteboy.com. For more investor oriented information about Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For current stock price quotes and news, visit http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an Investor Fact Sheet, visit http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html. Forward-Looking Statements This press release includes statements that may constitute forward-looking statements, usually containing the words "believe," "estimate," "project," "expect," or similar expressions. These statements are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, continued acceptance of the Company's products and services in the marketplace, competitive factors, dependence upon third-party vendors, availability of capital and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release.