Densitron Technologies PLC Development in partnership with British Airways
June 27 2013 - 4:15AM
RNS Non-Regulatory
TIDMDSN
Densitron Technologies PLC
27 June 2013
Densitron Technologies plc
Development in partnership with British Airways
Densitron Technologies plc ("Densitron" or the "Company" or the
"Group") is pleased to announce that it has developed a new
electronic bag tag in partnership with British Airways and
Designworks Windsor.
The new bag tag can be used multiple times and will remove the
need to print and attach traditional paper tags. Customers just
need to hold their smartphone over the electronic tag, which
automatically updates with a unique barcode containing their flight
details and an easy-to-see view of their bag's destination.
Trials of the bag tags are expected to take place next month at
Heathrow Airport.
Grahame Falconer, CEO of Densitron said: "The collaboration with
British Airways is a strong indicator of the quality of Densitron's
products and underlines our ability to develop cutting edge
products, with a scalable design."
Frank van der Post, British Airways' managing director, brands
and customer experience, said: "This is a fantastically simple, yet
smart device that gives each customer the choice to have their own
personalised electronic baggage tag that changes with the swipe of
a smartphone - every time they fly. As the saying goes, 'good
things come in small packages', and this innovative device is no
exception. Along with other initiatives we are investing in, we
believe it has the potential to revolutionise the way our customers
check in and pass through every airport around the world in the
future."
Glenn Morgan, British Airways' head of service transformation,
said: "Our customers are at the heart of everything we do and our
drive to innovate with this new electronic bag tag is a brilliant
example of how we can help transform their travelling experience.
We've harnessed expertise from across the airline to produce a
solution for speedier checking-in, which at one swipe shows British
Airways can be a game changer when it comes to customer
service."
Enquiries:
Densitron Westhouse Securities
Grahame Falconer / Tim Pearson Martin Davison / Jonathan Haines
Tel: 0207 648 4200 Tel: 020 7601 6100
This information is provided by RNS
The company news service from the London Stock Exchange
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