TIDMENT
Entain PLC
10 November 2021
Entain Launches First Global Impact Diversity & Inclusion
Initiative
"EnTrain" Seeks to Support One Million People by 2030
10 November 2021: Entain, the global sports betting, gaming and
interactive entertainment group has today unveiled EnTrain, a new
multi-million-pound global initiative to increase access to
technology and improve diversity. The goal is to positively impact
the lives of over 1,000,000 people around the world, either
directly or through their families and dependents, by 2030.
This marks the first global, strategic commitment from the
Entain Foundation to contribute to the international communities in
which it operates, with a single initiative supporting people
across all under-represented groups. It builds on programmes
launched earlier this year by the Foundation to support women in
technology.
The programme is launched today at "Entain Sustain", the Group's
first ESG event to showcase its leadership in this important area
of corporate responsibility and to outline new initiatives and
commitments.
"Entain is an ambitious business and sustainability is one of
our two core strategic pillars. It benefits our customers and is
also good for our business and the wider communities we are part
of," said Jette Nygarrd-Andersen, Chief Executive of Entain. "I
believe passionately that we have a vital role to play in inspiring
the next generation to pursue careers in technology. As we re-shape
the future of interactive entertainment, we also want to help many
more people become involved. Our new EnTrain initiative provides
the building blocks to help them, through access to academic and
vocational courses and the technological expertise and equipment
they need to succeed."
The EnTrain initiative is comprised of four core pillars:
-- Entain Academy: Supplying transformative technology training for the next generation
-- Entain Scholarships: Providing the platform for a diverse
selection of candidates to become digital pioneers
-- Entain Apprenticeships: Upskilling and developing our
existing employees, and expanding external apprenticeship schemes
with new and existing partners
-- Entain Partnerships: Partnering and collaborating with
organisations around the world who amplify and support diversity in
technology
The new global partnerships, announced today as part of EnTrain,
aim to provide opportunities for under-represented and
disadvantaged groups in the communities in which Entain operates -
across the UK, Europe, Australia, and the Americas:
-- The Entain Foundation is funding nine apprentices with Y GAM
(the Young Gamers and Gamblers Education Trust) in the UK . The
apprenticeships, which will start before the end of 2021, range
from one to four years in duration. These aim to provide employees
at YGAM opportunities to develop new skills in coaching,
leadership, and project management.
Daniel Bliss, Director of External Affairs at YGAM, has said of
the partnership: "We are extremely grateful for this support from
Entain. This initiative will support our ambitious people strategy
and help develop the expertise of our staff team. As a result, our
charity will be better equipped to continue our growth and increase
our social impact."
-- In Europe, the Entain Foundation is funding a partnership
with the Berlin University of Technology and the Nexus Institute,
to develop an international executive training programme to enhance
diversity in research and development. The programme, aimed at
technology managers, founders and start-ups, as well as R&D
personnel in the private sector, higher education and research
organisations, supports the globally recognised concept of Gendered
Innovations , developed by renowned Professor, Londa Schiebinger
from Stanford University. The concept of Gendered Innovations
employs methods of sex, gender and intersectional analysis to
create new knowledge in medicine, engineering, and ICT.
-- In the US, Entain has a scholarship partnership with the
University of Nevada Las Vegas (UNLV), to support applicants
looking to build careers in the online sports betting and gaming
industries. The first graduate placements will work alongside
software engineers and technologists working in Entain's Global
Innovation Team at the Harry Reid Research and Technology Park.
-- The Entain Foundation is entering a partnership with
non-profit organisation Tiempo de Juego to launch a
high-performance and community-led female football team in
Colombia. The programme provides an integral educational offer to
25 girls, including six football training sessions per week, three
English lessons per week, and psychosocial counselling. It aims to
create sports-related life projects in the country and tackle the
invisible barriers that girls and women face when it comes to both
practicing and competing in sports.
-- In Australia, Entain is finalising a multi-faceted strategy to deliver improved outcomes for under-represented groups in technology. Headlined by its new "Pathways Academy", Entain will partner with a cross-section of education providers to deliver enhanced pathways into technology-based industries for women, migrant workers, indigenous and neurodiverse groups.
Through existing initiatives, Entain has already helped
approximately 50,000 people around the world in 2021 and EnTrain
will build on this between now and 2030. This includes support via
previous apprenticeships and donations to existing partners
promoting diversity to under-represented groups, such as the
partnership with Girls Who Code announced earlier this year.
--S--
Contacts
Enquiries:
Investor Relations - Entain plc investors@entaingroup.com
David Lloyd-Seed, Group Director of IR & Corporate Communications david.lloyd-seed@entaingroup.com
Davina Hobbs, Head of Investor Relations davina.hobbs@entaingroup.com
Callum Sims, Investor Relations Manager callum.sims@entaingroup.com
Media - Entain plc media@entaingroup.com
Tessa Curtis, Head of Group PR & Media Relations tessa.curtis@entaingroup.com
Jay Dossetter, Head of ESG and Press Office jay.dossetter@entaingroup.com
Jodie Hitch, PR Manager jodie.hitch@entaingroup.com
Notes to Editors
The Entain Foundation supports a variety of worthwhile causes ,
including:
-- Division on Addiction, Cambridge Health alliance, Harvard Medical School
Entain is investing $5.5 million in a 5-year research project
with the Division on Addiction at Cambridge Health Alliance, a
Harvard Medical School teaching hospital. The objective of the
project is to better increase our understanding of problem
gambling, and thereby find ways to prevent its development where
possible and find more effective approaches to treatment.
-- Girls Who Code
An international non-profit organisation working to close the
gender gap in technology. Entain supports its global programmes to
bring young women into the technology industry, most notably in the
UK, US, Canada and India. Entain is proud to be one of Girls Who
Codes' most significant global partners.
-- Tech Girls Movement Foundation Australia
An organisation which challenges gender perceptions that limit
girls' participation in STEM (science, technology engineering and
mathematics) through community and industry collaborations,
providing mentorship by women who already have successful
technology careers as well as to young women looking for careers
guidance.
-- Pitching In grassroots sport investment fund
Pitching In launched at a time when football clubs and sporting
organisations faced an unprecedented impact on their finances
during the COVID-19 pandemic. Launched in September 2020, the
multi-million-pound, multi-year, investment programme kicked-off
with a flagship partnership with The Isthmian, Northern Premier and
Southern Leagues - collectively known as The Trident Leagues -
which make up levels seven and eight of the English football league
pyramid.
-- SportsAid
Through our multi-year strategic partnership with SportsAid ,
the charity which supports aspiring athletes, and part of our
Pitching In investment programme, Entain provides British athletes
with financial support, recognition and personal development
opportunities. Each athlete receives an annual award which
contributes towards costs such as travel, accommodation and
equipment. Through the partnership, Entain is helping 50
up-and-coming sports stars across the country each year.
-- Inter Milan Football Club - promoting participation in women's football
The Entain Foundation has launched a collaboration with Inter
Milan Football Club to promote participation in women's football in
Italy. Backed by a national media campaign, partnered with Gazzetta
dello Sport, the project is developing a football-related talent
show for aspiring female footballers.
-- US Fund to Support Research on Sports Wagering
The Foundation has become a Bronze Donor to the Fund to Support
Research on Sports Wagering, which was recently launched by the US
National Center for Responsible Gaming. The objective of this
project, which is first of its kind in the US, is to competitively
award researchers at top tier institutions with the resources
needed to uncover novel insights into what the introduction of
legalised, regulated sports betting means for public health.
-- German Sports Integrity Forum
Together with German Bundesliga clubs Borussia Dortmund and 1.FC
Koeln, and the sports integrity platform, the Play Fair Code, the
Entain Foundation recently launched the German Sports Integrity
Forum. The aim of the Forum is to raise further awareness of sports
integrity programmes in Germany and other German speaking
countries.
-- Professional Players Federation
The Foundation has a partnership with the Professional Players
Federation (the "PPF"), the national organisation for the
professional player associations in the UK, to fund its
anti-match-fixing player education programmes. The partnership
enables the PPF to support the development and delivery of online
learning and face-to-face education to hundreds of sportspeople in
sports such as football, cricket, rugby union, golf, darts and
snooker.
About the Entain Foundation
The Entain Foundation was established to coordinate and support
Entain's ESG and CSR initiatives, objectives and donations around
the world. The Foundation's efforts are focused on four key areas:
Responsible gambling, sports integrity and gambling regulation
research, education and treatment; Grass roots, women's and
disability sport; diversity in technology; and Projects with a
clear link to the local community in Entain's major office
locations.
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive
portfolio of established brands; Sports Brands include bwin,
Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and
Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala,
Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino.
The Group owns proprietary technology across all its core product
verticals and in addition to its B2C operations provides services
to a number of third-party customers on a B2B basis.
The Group has a joint-venture with MGM Resorts International
creating a leader, BetMGM, in sports betting and iGaming in the US.
Entain provides the technology which powers BetMGM and exclusive
games and products, specially developed at its in-house gaming
studios. The Group is tax resident in the UK with licenses in a
total of 27 regulated markets. Entain is a leader in ESG, a member
of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a
science-based target, committing to be carbon net zero by 2035 and
through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in
technology and community projects.
For more information see the Group's website:
www.entaingroup.com
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