TIDMNEO 
 
RNS Number : 9338T 
Neovia Financial PLC 
16 June 2009 
 

 
 
Press release 
                               For immediate release 
 
 
 
 
NEOVIA Financial Enters Massively Multiplayer Online Gaming (MMOG) Market and 
Secures Contract Win with MindArk's Entropia Universe 
 
 
Worldwide Online Payment Solutions Support Operators and Players with the Secure 
Flow of Real Money Trade 
 
 
Tuesday 16th June 2009 - NEOVIA Financial Plc (LSE: NEO), the independent global 
online payments business, announces the launch of its services for the Massively 
Multiplayer Online Gaming (MMOG) market by providing a secure global payment 
solution that supports real world trading for virtual products and services. As 
part of this initiative NEOVIA also confirms a recent contract win with leading 
MMOG publisher MindArk, operator of the leading virtual world Entropia Universe. 
 
 
The real money trading on and around MMOG sites represents a multi-billion 
dollar global market. It is estimated users' 
spend on such MMOG sites will increase to $9bn1, including subscriptions, 
virtual land, retail products and services by 20102. Games Investor Consulting, 
an industry analyst, has predicted the micropayments market for multiplayer 
role-playing games will grow by 40% to 50% in 2009.3 
 
 
To manage the flow of this money between the operator, retailers and players, 
the enhanced NEOVIA Payment Suite has a raft of capabilities ideally suited for 
the demands of the MMOG market.  The products support local deposit options as 
well as local languages and currencies for key countries. This means increased 
and efficient penetration into emerging territories for MMOG operators, 
supporting countries where credit cards have limited use online and non-card 
payments types are preferred such as iDEAL in the Netherlands, giropay in 
Germany and Carte Bleue in France. 
 
 
Retailers and operators can rely on NEOVIA for effective fraud control and 
anti-money laundering policies, and players benefit by using the NETELLER 
e-wallet, part of the NEOVIA Payment Suite, which allows them to spend securely 
online without revealing their card details. 
 
 
Due to small transaction values and high fees, players are not easily liquidate 
or transfer their "virtual assets" outside a game, plus virtual assets are 
non-transferable as only a few sites offer easy methods to cash-out. To overcome 
this, NEOVIA has enhanced its e-wallet micro-payment capabilities to support the 
multiplayer/video online gaming industry. 
 
 
For additional revenue stream generation and cross-selling opportunities, NEOVIA 
also offers its Merchant Co-branding Program. This allows operators and 
merchants to acquire new, extend value from active, or reactivate dormant 
customers. It provides conversion-landing pages, co-branded e-wallets and 
targeted special offers. 
 
 
Jan Welter Timkrans, CEO of MindArk, said: "NEOVIA's payment solutions will help 
enhance and expand Entropia Universe as the leading virtual platform for 
entertainment, commerce and avatar development. The enhanced NEOVIA Payment 
Suite will enable our users to develop and extend their e-commerce activities 
within Entropia Universe." 
 
 
Dan Starr, Executive Vice President, NEOVIA said: "With this significant new 
version we believe we are offering the broadest and best global Payment Suite on 
the market. NEOVIA is ideally suited to support these types of payments and the 
MMOG market. We have proven ability to support online merchants and because our 
NETELLER e-wallet can be used with thousands of entertainment and retail sites, 
players can take their money and spend it elsewhere. We look forward to working 
with MindArk and further developing our relationship with additional product 
enhancements for Entropia Universe." 
 
 
 
 
For further information contact: 
 
 
NEOVIA Financial Plc 
Andrew Gilchrist - VP Communications 
+ 44 (0) 1624 698 713 
Email:investorrelations@neovia.com 
Twitter: http://twitter.com/neovia 
 
 
Media Relations 
Nick Daines / Sheelagh Connelly, McEntegart Marketing 
+ 44 (0) 207 617 7019 
Email: neovia@mmcomms.uk.com 
 
 
 
 
About NEOVIA Financial 
Trusted by consumers and merchants in over 160 countries to move and manage 
billions of dollars each year, NEOVIA Financial Plc (formerly NETELLER Plc) 
operates the world's leading independent online payments business. Through the 
NEOVIA Payment Suite(TM), featuring NETELLER , NETBANX , Net+(TM) and 1-PAY(TM) 
brands, NEOVIA Financial specialises in providing innovative and instant payment 
services where money transfer is difficult or risky due to identity, trust, 
currency exchange, or distance. Being independent has allowed the company to 
support thousands of retailers and merchants in many geographies and across 
multiple industries. 
 
 
NEOVIA Financial Plc quoted on the London Stock Exchange's AIM market, with a 
ticker symbol of NEO. Subsidiary company NETELLER (UK) Ltd is authorised by the 
Financial Services Authority (FSA) to operate as a regulated e-money issuer. For 
more information about NEOVIA Financial visit www.neovia.com or contact us by 
email at investorrelations@neovia.com. 
 
 
 
 
About MindArk and Entropia Universe 
Entropia Universe is an expanding entity of interoperable 3D virtual worlds 
based on the proprietary Entropia Platform. Each virtual world takes the form of 
a planet(s) within the virtual Entropia Universe. 
 
 
The Entropia Universe Platform contains full support for secure 
micro-transactions in real-time, rich media viewing, transactions with real and 
virtual items, MMOG entertainment and social interaction between global 
participants. Its virtual currency, the PED, has a fixed exchange rate of 10:1 
with the US dollar. 
 
 
The Entropia Universe Platform has been developed for over 10 years at a cost of 
over $40m. Commercially launched in 2003, MindArk's planet Calypso has been 
generating profit since 2004 and has served as a vehicle for fine-tuning the 
platform's business model and functionality. During 2007, the Entropia Universe 
Platform provided a secure and stable means for $400m of user-to-user 
transactions. It has today over 820,000 registered accounts from over 200 
territories. 
 
 
The Entropia Universe Platform offers a complete solution for virtual planet 
creation and maintenance, and for premium content production. For more 
information, please visit www.mindark.com and www.entropiauniverse.com. 
 
 
 
 
Sources: 
1 Charles River Ventures 
2 TowerGroup Research (subsidiary of MasterCard Worldwide) 
3 GamesInvestor Consulting 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
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