- Higher ed students using Pearson AI tools are 4x as likely
to engage in active and efficient studying
- More students report AI is helping them get better grades
and study more efficiently
- 77% of faculty envision using AI to enhance teaching
methods, including AI-based tutoring and instructional
content
HOBOKEN,
N.J., Dec. 12, 2024 /PRNewswire/ -- As AI
profoundly impacted education in
2024, Pearson (FTSE: PSON.L) today released
new insights from students and educators. The data reveals that US
college students have an increasingly positive perception of AI and
are applying it to study more actively and efficiently, while
educators see new opportunities to enhance
instruction.
Pearson, in partnership with Morning Consult, conducted its
third consecutive semester surveying US college students to track
their evolving use and perception of AI. The survey of more than
1,000 students shows an 11-percentage-point increase in students
reporting that AI has helped them get better grades and study more
efficiently.
Pearson user data shows AI tools promote active and
efficient studying
This fall, Pearson learning science researchers analyzed student
study behavior in eTextbooks with embedded AI study tools from fall
'23 through spring '24. The analysis showed many students advancing
from passive to active study, which fosters better retention of
information and is associated with a deeper understanding of
concepts. Active study behaviors include notetaking, self-testing
and spaced practice, rather than behaviors like memorization and
cramming, which are characteristic of passive studying.
Key insights from the fall 2024 usage trends include:
- More Active Studying: Students using AI study tools were
4x as likely to remain or become active, efficient studiers
compared to those who did not use the AI study tools.
- Advanced Learning: 38% of student inputs to the AI
explain study tool in Campbell Biology show students engaging at a
higher level of cognitive complexity, such as applying, analyzing
or evaluating information.
- Higher-Order and Critical Thinking: 25% of student
inputs to the AI explain study tool in Campbell Biology
specifically involved analysis or evaluation associated with
critical thinking skills.
In addition, Pearson usage data shows students who used
AI-generated flashcards in their eTextbook were nearly three times
more likely to return and practice than students without
AI-generated flashcards, indicating high engagement.
In Pearson's MyLab and Mastering study platform, AI sessions
increased 95% from fall 2023 to fall 2024, indicating that students
are more comfortable receiving step-by-step guidance to help them
solve the questions they answered incorrectly.
"This data underscores the importance of active learning, and
the role AI can play in enhancing student engagement," said
Emily Lai, vice president of
learning impact measurement. "We employ learning science principles
to create features that promote active learning to help students
succeed and develop skills for their academic and professional
lives. We are excited to see AI making quality learning easier for
today's busy students."
Faculty see opportunity for AI implementation
Higher education faculty are increasingly seeing the potential
of AI in the classroom. According to a Pearson survey conducted
with Intertwine Insights, 77% of nearly 3,500 US faculty members
envision using AI to enhance their teaching methods.
Top ways faculty are interested in using AI:
- Generating additional examples and sourcing materials to
enrich lessons (41%).
- Providing AI-based tutoring services to assist students with
challenging concepts (40%).
- Developing instructional content to make lesson planning more
efficient (39%).
- Creating AI-generated study tools such as outlines, flashcards,
practice tests and study guides (35%).
This growing interest in AI by faculty complements the positive
student data, highlighting a broader trend of AI integration in
education.
More than two million US higher education students currently
have access to AI study tools in more than 100 MyLab and Mastering
titles and nearly 350 eTextbook titles, with many titles featuring
AI in global editions. Thousands of US educators also have access
to AI instructor tools in nearly 60 MyLab and Mastering titles that
allow them to efficiently create customized assignments for their
students. The availability of these features to students and
educators marks Pearson's commitment to learning experiences with
AI features for studying, learning and instruction.
Pearson's application of generative AI is part of a product
development process that is driven by learning science and subject
matter experts. With more than 80% of its products now digital or
digitally enabled, Pearson is committed to the responsible
application of AI to enhance learning experiences.
To learn more, read the Pearson 2024 End of Year AI Report for
Higher Education.
About Pearson
At Pearson, our purpose is simple: to help people realize the life
they imagine through learning. We believe that every learning
opportunity is a chance for a personal breakthrough. That's why our
c. 18,000 Pearson employees are committed to creating vibrant and
enriching learning experiences designed for real-life impact. We
are the world's lifelong learning company, serving customers in
nearly 200 countries with digital content, assessments,
qualifications, and data. For us, learning isn't just what we do.
It's who we are. Visit us at pearsonplc.com.
Media Contact:
Sami Miller,
Sami.Miller@Pearson.com
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