Science in Sport PLC SIS SPORTS DRINK FUELS GIRO D'ITALIA SUCCESS
June 27 2018 - 1:00AM
RNS Non-Regulatory
TIDMSIS
Science in Sport PLC
27 June 2018
27 JUNE 2018
SCIENCE IN SPORT PLC
("SiS" or the "Company")
SCIENCE IN SPORT NEXT GENERATION SPORTS DRINK FUELS GIRO
D'ITALIA SUCCESS
Science in Sport plc (AIM: SIS), a leading sports nutrition
company that develops, manufactures and markets sports nutrition
products for professional athletes and sports enthusiasts, is
pleased to announce the launch of Beta Fuel, a groundbreaking
sports drink that delivers very high carbohydrate levels in an
isotonic solution.
Beta Fuel is designed for long endurance events and has been
tested by elite athletes from top-tier sports organisations and
teams, such as British Cycling, Team Sky and Canyon//SRAM Racing.
Following Team Sky trials at training camps and the Paris Roubaix
classic, Beta Fuel was used at the 2018 Giro D'Italia and was a key
component of the team's fuelling strategy during their iconic Stage
19 win.
Reigning Tour de France, Giro d'Italia and Vuelta a España
champion Chris Froome commented:
"Science in Sport are committed to making sports nutrition more
effective and more convenient - and they've certainly produced the
goods once again with the Beta Fuel product. Having been involved
in the testing of the product, I can certainly recommend the impact
it has on performance. The Team's nutritional strategy at the Giro
d'Italia played a pivotal role in my stage 19 success - and Beta
Fuel was very much part of that."
Beta Fuel has been developed to maximise carbohydrate absorption
while minimising the risk of gastrointestinal distress. A
breakthrough in endurance nutrition, the PH-neutral isotonic
solution delivers 80 grams of carbohydrate in a 2:1
fructose/glucose formulation, delivered in a 500ml drink. The
technology is the subject of a successful performance trial at the
Porsche Human Performance centre, the results of which will be
published in due course.
Science in Sport Beta Fuel is manufactured in the UK at the
company's Innovation Centre in Lancashire and like all SiS
products, i s subject to the world's highest standard of banned
substance testing and carries the Informed Sport certification
mark.
Stephen Moon, CEO of SiS, commented:
"We are proud to launch this industry-leading, science-based
sports nutrition product. Like most of our range it is the result
of close collaboration with elite athletes, teams and sports
scientists from all over the world. It is our aim to offer all of
our products to all athletes; our customers can use exactly what
champions use in a broad range of sports."
For further information:
Science in Sport PLC +44 (0) 20 7400 3700
Stephen Moon, CEO
Elizabeth Lake, Finance Director
Cenkos Securities - NOMAD and Broker +44 (0) 20 7397 8925
Max Hartley
About Science in Sport plc
Science in Sport plc is a leading sports nutrition company that
develops, manufactures and markets sports nutrition products for
professional athletes and sports enthusiasts. SiS is a strong brand
in the elite athlete community - in the 2016 Rio Olympics, 34
medal-winning athletes or teams used SiS products (compared with 24
in 2012).
The SiS core product ranges include: SiS GO, comprising energy
powders, isotonic gels, energy bars and shots; SiS REGO, including
protein-based recovery powders; SiS Protein, products specifically
designed to contribute to athletes' lean muscle mass growth and
maintenance; SiS Supplements, comprising BCAA Perform, Creatine,
Beta Alanine and L Glutamine; SiS Athlete Health, vitamins and
supplements range designed to support and maintain immune function,
digestive health and bone health. SiS products are sold in a range
of retail channels, including specialist sport retailers, major
grocers, high street retailers and e-commerce websites.
SiS is currently the official sports nutrition partner to
professional cycling organisations Team SKY, British Cycling,
Cycling Australia and USA Cycling. SiS is also a partner to USA
Triathlon. Along with supplying over 60 professional English &
Scottish League football teams, SiS is Sports Nutrition Partner to
the world's most popular football club, Manchester United FC. In
addition, Olympians Sir Chris Hoy MBE, Mark Cavendish MBE and Adam
Peaty MBE are Brand Ambassadors.
SiS was founded in 1992 and is headquartered in Hatton Garden,
London. Its manufacturing facility is in Nelson, Lancashire.
SiS shares are traded on the AIM market of the London Stock
Exchange under the ticker symbol SIS.
For further information, please visit www.scienceinsport.com
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END
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