News provided by rasa.io Jan 10,
2025, 07:00 ET
NEW
ORLEANS, Jan. 9, 2025 /PRNewswire/ -- rasa.io, a
pioneering provider of AI-powered newsletter solutions for
associations, announced today the appointment of Eric McDonald as its new CEO. With significant
experience in the association market and a strong track record in
sales leadership, McDonald brings valuable expertise to guide
rasa.io's next phase of growth.
Under McDonald's leadership, rasa.io, part of the Blue Cypress
family of companies, is positioned to accelerate its mission of
transforming association communications through AI-driven
personalization. His strategic vision will be crucial as rasa.io
continues to innovate and expand its impact in the association
community, helping organizations deliver more engaging and
personalized member experiences.
"We are excited to have Eric
McDonald take the reins as CEO to lead rasa.io forward,"
said Blue Cypress CEO Johanna
Snider. "Eric brings extensive experience in the association
market and demonstrated sales leadership excellence. His proven
impact on the Blue Cypress team positions rasa.io perfectly for
extraordinary growth as we continue to innovate in AI-driven member
engagement."
Prior to his appointment as CEO, McDonald served as Chief of
Staff for Blue Cypress, where he focused on implementing
operational excellence initiatives across the family of companies.
In this role, he successfully implemented Scaling Up strategies and
Rockefeller Habits to drive alignment and growth across the
organization. His leadership was instrumental in strengthening
operational processes and fostering innovation throughout the Blue
Cypress ecosystem.
McDonald has spent the last 10 years providing custom software
and service solutions to non-profits, unions, associations, and
businesses. He spent years engaging with association leadership to
evaluate, purchase, and implement enterprise solutions for their
organizations, from the initial phase through ongoing enhancements.
Collaborating with leaders, McDonald strives to find the right
products, solutions, and team to drive his clients' organizations
forward to achieve strategic objectives.
"I am honored to lead rasa.io into its next phase of growth,"
said McDonald. "As associations face increasing demands to deliver
personalized member experiences, our AI-powered platform is
uniquely positioned to help them succeed. By combining operational
excellence with innovative technology, we'll continue to enhance
our platform's capabilities while ensuring we deliver exceptional
value to our association partners. I'm excited to work with our
talented team to scale our impact across the association
sector."
About Blue Cypress
Blue Cypress is a forward-thinking family of companies dedicated
to empowering the association and non-profit sector. As a
pioneering incubator and accelerator, we foster growth through
evergreen investments, leveraging cutting-edge AI and advanced
technologies to help organizations redefine what's possible. Learn
more at bluecypress.io.
About rasa.io
rasa.io empowers associations to deliver truly personalized
newsletters to every subscriber, utilizing AI to curate and
automate content tailored to individual interests. This platform
not only saves editors significant time but also drives higher
engagement by increasing open and click-through rates. By fostering
deeper connections with members, rasa.io helps associations boost
retention, enhance community relationships, and maximize the impact
of their communications. rasa.io is a member of the Blue Cypress
family of companies, which is committed to serving purpose-driven
organizations. Learn more at rasa.io.
Media Contact:
Emily Snover
Blue Cypress
emily.snover@bluecypress.io
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SOURCE rasa.io
