Abu Dhabi, United Arab Emirates, February 5th,
2025, Chainwire
Immerso, an Eros Innovation company-
home to Eros Media and Eros Now, and a global leader in AI
innovation and intellectual property (IP), has joined forces with
Everdome,
pioneers in creating interactive metaverse experiences, to
revolutionize digital entertainment.
The partnership combines Immerso’s
exceptional IP portfolio, featuring an extensive library of over
12,000 film titles, with Everdome’s immersive technology. Together,
they aim to transform how audiences engage with entertainment in
the digital era.
Backed by Eros Innovation, Immerso
brings unparalleled resources to the table. Eros Media World boasts
a 30% market share in the Indian film industry, selling 2.7 billion
tickets annually and reaching a global audience in the billions.
This partnership unlocks the potential to become the world’s
largest film market for metaverse engagement.
Jeremy Lopez, CEO of Everdome,
commented, “This partnership propels Everdome’s
vision to merge the metaverse with AI tools and intellectual
property, setting the stage for the creation of interactive,
metaverse-native IP experiences for brands on a global scale. With
nearly 50 years of Bollywood history under their belt and a strong
commitment to the metaverse and immersive computing, Immerso is the
perfect partner as Everdome steps into its next
chapter.”
Swaneet Singh, CEO of Immerso added,
"We firmly believe in the transformative potential of virtual
experiences and Web3 in reshaping the way users connect. By
combining immersive experiences with AI-powered hybrid content and
user-generated creation, we’re opening up new possibilities – and
we are thrilled to be at the forefront of this innovation alongside
Everdome.’’
Immerso is uniquely positioned to lead
large-scale innovation in AI, entertainment, and the
metaverse. As one of the first AI Intellectual Property (AIIP)
companies, Immerso owns over a trillion AI tokens and has trained
models across all LLM platforms. This foundation, coupled with
initiatives such as establishing India’s first AI Park and a
billion-dollar investment in a Malaysian AI park and film studio,
showcases Immerso's commitment to pushing the boundaries of digital
experiences
Everdome, recognized for its expertise
in creating immersive and accessible digital experiences, is
dedicated to bringing real use cases and larger audiences to the
metaverse. With a proven track record of collaborations with global
brands like the Alpine Web3, and Binance Fan Token Everdome is
well-versed in bringing established IPs to life in new and engaging
ways.
With an initial focus on integrating
Indian cinema's vast library of films, stars, directors, and
influencers into immersive virtual worlds, together, Immerso and
Everdome will offer audiences entirely new ways to connect with
entertainment.
This collaboration marks a significant
step toward a future where AI, IP, and immersive technology
converge to transform how the world interacts with storytelling and
creativity. It sets a new standard for connectivity and engagement
in the metaverse and establishes a framework for a thriving creator
economy. Immerso and Everdome will offer audiences entirely new
ways to connect with entertainment.
The future of the metaverse is driven
by collaboration, and this partnership unlocks the potential to
become one of the world’s largest film markets for metaverse
engagement, revolutionizing how users view, engage with, and
interact with traditional media in an immersive digital world.
#ImagineTheMetaverseDifferently
About Immerso AIIP
Limited
Immerso AIIP Limited is a global leader
in the media and entertainment industry. With a rich history dating
back to 1977, the company has consistently pushed the boundaries of
innovation and creativity.
Immerso AIIP owns a vast library of
over 12,000 film titles, commanding a 30% market share over the
past two decades. This extensive catalogue forms the foundation for
Eros Now, the company's streaming platform with an impressive 250
million registered users.
Recognizing the transformative power of
artificial intelligence, Immerso is focused on pioneering the
development of AI-driven content creation tools. Immerso has
amassed over a trillion AI tokens, used to train sophisticated
language models (SLM and LLM) that empower creators to build the
next generation of immersive experiences.
Immerso AIIP is committed to fostering
a thriving creator economy on Web 3, leveraging its vast IP library
and AI capabilities to unlock new possibilities for content
creation and distribution.
About Everdome
Everdome builds future themed metaverse
experiences to provide creators, brands, individuals and businesses
with immersive, interactive spaces to collaborate on the creation
and enjoyment of shared digital experiences.
Launched in 2022, Everdome uses
blockchain, advanced real-time 3D creation tools such as UE5,
spatial computing and cryptocurrency to build, run and fuel their
project, creating a platform to combine metaverse-on-demand tooling
with engaging features and high quality environments.
Contact
Head of PR
Yousef
Batter
White Label
Strategy
yousef.batter@whitelabelstrategy.io