SAN FRANCISCO and EMERYVILLE, Calif. and NEW YORK, Jan. 30, 2015 /PRNewswire/
-- Today, TubeMogul (NASDAQ: TUBE), a leading enterprise
software company for video advertising, and WideOrbit Inc., the
leading provider of advertising management software for media
companies, announced that Mondelez International will be the
first-ever marketer to programmatically buy broadcast TV
advertising during the Big Game. The ads will air on Sunday in
Erie, Pennsylvania, and are part
of Mondelez International's commitment to use programmatic buying
to enhance its media effectiveness.
Mondelez International will run two 15-second advertisements on
Sunday, Feb. 1, one for OREO cookies
and one for RITZ crackers. The ads will be bought through a
partnership between TubeMogul and WideOrbit that matches
TubeMogul's video buying software with broadcaster inventory from
WideOrbit's WO Programmatic–TV online marketplace.
"We're proud to be the first company to test out automated ad
buys during the Big Game. This pilot will help us learn how to
transform media buying with leading-edge technology," said
Laura Henderson, Associate Director
of U.S. Media and Communications at Mondelez International.
"Data-driven buying is the future of TV and media. We believe
it will play a key role in improving our ROI, and helping to fuel
growth for our Power Brands."
"We continuously look for new ways to experiment and collaborate
with our creative and media partners," said Janda Lukin, Senior Director OREO North America.
"We're thrilled to give our new 'Play with OREO' campaign
additional visibility through this exciting new channel."
"Mondelez International is a true pioneer," said Brett Wilson, TubeMogul CEO & Co-founder.
"The Big Game is the pinnacle of brand advertising, and the fact
that a global powerhouse like Mondelez International is buying TV
inventory programmatically on the world's largest stage proves that
software can transform video advertising at any level."
"The Big Game is clearly the number one broadcast event
delivering great value to advertisers. Mondelez
International's pioneering effort demonstrates how leading brands
can efficiently deliver incremental advertising dollars to local
broadcasters through programmatic technology," said Eric R. Mathewson, Founder and CEO,
WideOrbit."
About TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for
digital branding. By reducing complexity, improving transparency
and leveraging real-time data, our platform enables advertisers to
gain greater control of their video advertising spend and achieve
their brand advertising objectives. TubeMogul was incorporated
in 2007 and is based in Emeryville,
California with operations in New
York, London, Singapore, Tokyo, Sydney, Toronto and offices across the United States.
About WideOrbit
WideOrbit (www.wideorbit.com) is the leader in premium
broadcast technology and the largest sell-side processer of premium
advertising in the world, covering the broadest assortment of
media. WideOrbit is committed to helping media companies manage
their advertising business more efficiently and profitably, from
proposal to receipt of cash, across all media platforms via any
sales method, from direct sold to programmatic. WideOrbit software
manages more than $30 billion in
annual ad spending. WideOrbit has been providing trusted solutions
to the media industry since 1999, delivering high ROI, greater
efficiencies and revenue optimization. More than 2,900
Television stations, Radio stations and Media Networks around the
globe use WideOrbit Traffic software and another 3,200+ stations
operate on WideOrbit Radio Automation platforms. Clients include:
Bell Media (Canada), Canal+
(France), Corus Entertainment
(Canada), DirecTV, Entercom
Communications, Fox Sports, Galavision, Gannett Co., Hearst
Television, Madison Square Garden,
Meredith Corporation, NBCUniversal, Orange (France), Rogers Communications (Canada), Scripps Television Group, Time Inc.,
Tribune, Yankee Entertainment Sports, Univision, Viacom and more
than 300 other major media organizations. WideOrbit is
headquartered in San Francisco,
with offices in New York;
Seattle; Denver; Dallas; Vancouver,
WA; Birmingham, AL;
Agawam, MA; London, UK: Paris,
France; and Gothenburg,
Sweden.
About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking
powerhouse, with 2013 revenue of $35
billion. Creating delicious moments of joy in 165 countries,
Mondelez International is a world leader in biscuits, chocolate,
gum, candy, coffee and powdered beverages, with billion-dollar
brands such as Oreo, LU and Nabisco biscuits;
Cadbury, Cadbury Dairy Milk and Milka chocolate;
Trident gum; Jacobs coffee and Tang
powdered beverages. Mondelez International is a proud member of the
Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability
Index. Visit www.mondelezinternational.com and
www.facebook.com/mondelezinternational.
Contact: David Burch,
1-510-653-0501, david@tubemogul.com
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SOURCE TubeMogul