Superior Uniform Group Launches Interactive Image Apparel Division: everyBODY media(R)
March 08 2011 - 9:00AM
Superior Uniform Group, Inc., (Nasdaq:SGC), designer and
manufacturer of uniforms, image apparel and accessories, today
announced the launch of its new division, everyBODY media(R).
Through a licensing agreement with EYELEVEL
INTERACTIVE(TM) (EI(TM)), everyBODY media is revolutionizing
both the uniform and advertising industries by combining mobile
action codes and interactive advertising with image apparel,
directly at the point of purchase.
With everyBODY media, customers now can create or
take existing uniform programs and transform them into significant
revenue producing advertising mediums. Using advanced printing
technology, high quality graphic panels containing brand messaging
and smart phone Mobile Action Codes for advertisements (e.g.,
special point of purchase coupons, videos, games, contests, etc.)
are printed on fabric. These panels, called Switch-Its(TM), attach
to the patented garments (shirts, aprons, etc.), creating the
iPOPS(TM) (Interactive Point of Purchase System). Because the
panels are easily removable, graphic messaging can be changed
monthly, weekly, daily or even hourly to reach specific
demographics with the most effective timing. Proprietary Mobile
Action Codes called EI(TM)Tags located on the Switch-Its can lead
consumers who scan with their smart phones to special point of
purchase deals, contests, online videos or other interesting and
interactive touch points.
"Superior has a rich 90-year history of
forward-thinking and a willingness to take risks in bringing
innovation to the uniform industry and our customers. Our
experience combined with our vast resources and national
relationships provide unlimited potential for our customers to
transform the way they interact with their target audiences," said
Superior Uniform Group CEO Michael Benstock. "everyBODY media
represents a new and cutting edge way to create multiple
impressions right at the time consumers are making buying
decisions."
everyBODY media garments are useful in many
industries Superior Uniform Group currently serves, including
retail, food service and hospitality. "In these service-based
industries, consumers look to and trust employees on the ground to
provide them with guidance and advice on their choices," said
everyBODY media managing director David Schechter. "The innovative
iPOPS creates a platform for immediate interactivity with a strong
product advocate. The employee wearing the everyBODY media garment
is transformed into an effective Brand Ambassador right at the
point of purchase. This encourages team member interaction with
consumers and introduces a human element for the promotion and/or
brand. It provides limitless potential for digital
interactivity in a way that has never been deployed
before."
About everyBODY media(R)
everyBODY media(R), a division of Superior Uniform
Group creates a viable, digital intersection for the uniform and
the advertising industries. In doing so, everyBODY media offers
image apparel and uniforms containing a patented Switch-It(TM)
fabric panel printed with a promotional message and a smart phone
EI(TM) Tag based on Mobile Action Code technology. everyBODY media
garments provide opportunities for consumer engagement directly at
the point of purchase by directing consumers to special, mobile
activated, point of purchase deals, contests, online videos or
other engaging touch points. For more information visit:
www.everyBODYmedia.net
About Superior Uniform Group
Superior Uniform Group, Inc., established in 1920,
is one of America's foremost providers of fine uniforms and image
apparel. Superior manages award-winning apparel programs for major
corporations. They are leaders in innovative uniform program
designs, global manufacturing, and state-of-the-art
distribution. Superior's financial strength and resources
support a customer's diverse needs while embracing a "Customer 1st,
Every Time!" philosophy and culture. Their commitment to service,
technology, quality and value-added benefits separates them from
the competition in each of their six primary markets: Healthcare,
Hospitality, Food Service, Retail Employee I.D., Private Security,
and Rental Service. For more information please call (800)
727-8643, or visit: www.superioruniformgroup.com.
Statements contained in this press release which are not
historical facts may constitute forward-looking statements as that
term is defined in the Private Securities Litigation Reform Act of
1995. All forward-looking statements are subject to risks and
uncertainties, including without limitation, those identified in
the Company's SEC filings, which could cause actual results to
differ from those projected.
CONTACT: Janice Henry
Superior Uniform Group
(727) 803-7118
jhenry@superioruniformgroup.com
www.superioruniformgroup.com
David Schechter
everyBODY media
(727) 803-7143
dschechter@everyBODYmedia.net
www.everyBODYmedia.net
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