No Foolin’: T-Mobile Leads a Movement to Transform This April 1 from a Day of High Jinx to a Day of High Fives
March 22 2021 - 10:07AM
Business Wire
The Un-carrier rallies everyone — including big
brands — to #GiveThanksNotPranks this April Fools’ and kicks it off
with $500K for teachers to outfit classrooms for students
What’s the news: T-Mobile is calling on
everyone to pause the pranks on April Fools’ Day this year and
instead focus on gratitude. Everyone can use a pick-me-up after a
tough year, so the Un-carrier, alongside other brands, has launched
a movement to #GiveThanksNotPranks this April 1 — starting with an
up to $500K donation to support teachers and students.
Why it matters: Showing appreciation to some of the
people who make our lives better on the daily and who have gotten
us through the last year is the least we can do during these
complex times. Also, studies show that acts of gratitude lead to
more gratitude … so let’s get to the thanking!
Who it’s for: Everyone! Because now, in particular,
everyone has something — and someone — to be thankful for.
T-Mobile (NASDAQ: TMUS) is known for its legendary April Fools’
Day pranks, but the Un-carrier is once again shaking up the status
quo and challenging everyone to ditch the shenanigans on April 1
and instead show their appreciation. Inspired by a study finding
that those who witness even a single act of gratitude are more
inspired to join in and express gratitude themselves, T-Mobile is
igniting a chain reaction of thankfulness in a year where we all
could use a little extra love, calling on customers, employees,
fans, brands and companies to join a movement to transform April 1
into something a little less foolish and #GiveThanksNotPranks.
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Motorola, OnePlus, SanMar, Wattpad, Mattress Firm, Sleep.com and
Drone Racing League have already pledged their support to join the
movement with T-Mobile. They’ll pause the pranks and instead give
donations to non-profit organizations and drive a wave of
shout-outs through their social media channels with the
#GiveThanksNotPranks hashtag. TikTok is participating too, bringing
their community in with a hashtag challenge.
And the Un-carrier is not stopping there! T-Mobile announced it
is getting #GiveThanksNotPranks started by partnering with its
customers and fans to help give $500,000 through the nonprofit
education crowdfunding site DonorsChoose to help our country’s
hardworking and often under resourced teachers purchase critical
classroom supplies to support students — a small token of gratitude
after a year of educators and teachers adapting to all the changes
in learning during the pandemic.
“T-Mobile has always had so much fun pulling big stunts on April
Fools’ Day, but once again, it just makes sense to refocus all of
that energy to transform this day and instead send thanks to every
hero who has gone above and beyond to keep us all afloat in these
challenging times. And we’re so excited that so many great brands
are joining us! So, who else is in?” said Mike Sievert, CEO of
T-Mobile. “I love that we’re kicking it all off by recognizing our
amazing teachers and helping them better support our students.
T-Mobile has a longstanding commitment to education and we launched
our Project 10Million initiative just this past year at the same
time as so many of our country’s teachers and students had to
completely change the way they were teaching and learning. So, this
is a perfect way to say thank you for all their efforts and get
them better set up for the future!”
The #GiveThanksNotPranks movement begins on March 22. T-Mobile
and its partner brands will donate to meaningful causes and
encourage their customers to share the love by using the
#GiveThanksNotPranks hashtag in social media through April 1. Then,
starting March 30 through April 1, T-Mobile is partnering with
TikTok to rally its community to participate and share out thanks
through a hashtag challenge. To date, companies already confirmed
as participating include:
- Donating to DonorsChoose: Motorola, OnePlus, SanMar, Wattpad
and Drone Racing League
- Donating to #FirstRespondersFirst: Mattress Firm and
Sleep.com
Also starting March 22 and going through April 1, T-Mobile is
doubling down on its longstanding commitment to support education
and giving its customers and fans three simple ways to help provide
public school educators critical supplies they need to teach
students through partner DonorsChoose — everything from pens and
paper to crayons and notebooks. Here’s how:
- Share: Customers and fans can thank any person who has
gone the extra mile by sharing stories on Twitter, Facebook or
Instagram with #GiveThanksNotPranks. T-Mobile will donate $5 to
DonorsChoose for each post up to the $500,000 campaign total.
- Donate: T-Mobile will match individual donations made
directly to its DonorsChoose campaign up to the $500,000 campaign
total.
- Text: Customers and fans can donate $5 of their own to
DonorsChoose by texting THANKS to 50555.
Companies, brands, customers, fans — everyone — is invited to
join the #GiveThanksNotPranks movement. For more information,
follow @TMobile on Twitter and visit
https://www.givethanksnotpranks.com/.
Text to Give: Donation confirmed via text; message & data
rates may apply. Donation added to your next bill.
About T-Mobile
T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged
Un-carrier, delivering an advanced 4G LTE and transformative
nationwide 5G network that will offer reliable connectivity for
all. T-Mobile’s customers benefit from its unmatched combination of
value and quality, unwavering obsession with offering them the best
possible service experience and undisputable drive for disruption
that creates competition and innovation in wireless and beyond.
Based in Bellevue, Wash., T-Mobile provides services through its
subsidiaries and operates its flagship brands, T-Mobile, Metro by
T-Mobile and Sprint. For more information please visit:
https://www.t-mobile.com.
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Media Contacts T-Mobile US, Inc. Media Relations
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Investor Relations Contact T-Mobile US, Inc.
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