Dodge Debuts One-of-a Kind Fantasticar in Summer Blockbuster 'Fantastic Four: Rise of the Silver Surfer,' and Reveals Movie-Insp
May 08 2007 - 10:30AM
PR Newswire (US)
-- New Dodge spot airs on May 12 in theaters across the country
AUBURN HILLS, Mich., May 8 /PRNewswire-FirstCall/ -- The newest
Dodge brand vehicle will debut on the silver screen this summer in
an action adventure movie with four superheroes who pilot this
one-of-a-kind vehicle. Starting May 12, movie goers across the
country will be among the first to see this vehicle on the silver
screen when Dodge debuts its new ad in cinemas. The Fantastic Four
meet their greatest challenge yet, as the enigmatic intergalactic
herald, the Silver Surfer, comes to Earth to prepare it for
destruction in "Fantastic Four: Rise of the Silver Surfer."
Twentieth Century Fox releases the film on June 15. The vehicle of
choice for the Fantastic Four is the one-of-a-kind Fantasticar,
which can reach speeds of up to 550 mph and an altitude of 30,000
ft. The Fantasticar also can separate into three sections. Each one
has deployable wings and can maintain the same speed and
performance as the entire craft. And yes, it has a HEMI(R). Among
the Dodge cues on the Fantasticar are the brand's signature
crosshair grille with ram's head logo and the Dodge name on the
front and rear fascias. A red ram's head logo also appears on the
seat headrests. "Opportunities to be involved with the cultural
icon like the Fantasticar don't come around very often, so we
jumped at the chance to work with Marvel Comics and 20th Century
Fox," said Michael Curmi, Senior Manager - Entertainment Marketing,
Chrysler Group. "Dodge is a great American car brand teaming up
with a great American superhero team. We both have great heritage
that appeal to people around the world, so it was only natural for
us to partner on this new Fantastic Four movie with the debut of
the ultimate superheroes vehicle." Another limited edition Dodge
vehicle making its debut on May 27 is the No. 19 "Fantasticar"
Dodge Charger of Elliott Sadler at the NASCAR Nextel Cup Series'
Coca-Cola 600 at Lowe's Motor Speedway. The No. 19 car will feature
a stunning paint scheme that showcases the ghost-like Silver Surfer
shooting across the hood, while flames explode over the nose and up
the fenders of the Fantasticar. The familiar Fantastic Four logo
will also adorn both rear quarter panels. "The No. 19 "Fantasticar"
Dodge Charger is a great new look for Elliott's car, and we expect
his race car's performance will rival that of the Fantasticar in
the movie," said Mike Accavitti, Director, Dodge Brand and SRT
Marketing and Communications. "Our motorsports program is an
integral part of Dodge's overall marketing strategy, and with the
Fantasticar Dodge Charger, we're able to generate further awareness
and interest with both general consumers and NASCAR fans." Other
elements of the Dodge partnership with 20th Century Fox and its
partners are a toy Dodge Fantasticar by Hasbro; Dodge Fantasticar
inclusion in the Fantastic Four: Rise of the Silver Surfer video
game; and in-theater and national television promotions. In
addition to the Fantasticar, the other Dodge vehicles getting
screen time in the "Fantastic Four: Rise of the Silver Surfer" are
the Dodge Ram Mega Cab(R) and Durango. "The Dodge brand is always
looking forward to new bold design directions, so it is inspiring
to see the Fantasticar with the Dodge brand's signature crosshair
grille and Ram's head logo in a completely futuristic vehicle,"
said Mark Spencer, Senior Manager - Dodge Brand Communications,
Chrysler Group. "We hope people around the world have as much fun
watching the Fantasticar as Dodge Marketing is having promoting the
out-of-this-world vehicle." DATASOURCE: Chrysler Group CONTACT:
Carrie McElwee, +1-248-512-2664, cell, +1-248-613-7752, , or James
Kenyon, +1-248-512-2936, cell, +1-248-705-3954, , both of Chrysler
Group Web site: http://www.daimlerchrysler.com/
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