Masterpass-Enabled Bots Launch on Messenger with FreshDirect, Subway and The Cheesecake Factory
April 18 2017 - 2:00PM
Business Wire
AI-Driven Platform Engages Consumers,
Facilitates Transactions and Provides a Secure Checkout
Experience
Today at the Facebook Developer Conference, Mastercard announced
Masterpass-enabled bots to drive more seamless shopping on Facebook
Messenger with FreshDirect®, Subway® and The Cheesecake
Factory®.
The bots leverage artificial intelligence (AI) technologies to
enable consumers to interact with the merchant brands, build their
order and securely checkout via Masterpass, all without leaving the
Messenger platform.
Masterpass-enabled bots work across multiple verticals – from
restaurants to retail – making conversational commerce frictionless
while delivering a more personalized experience. The bots allow
consumers to engage with brands in new places where they are
already spending their time, as messaging apps and platforms like
Messenger currently represent many of the top 10 global apps used
by billions of people worldwide. The bots will also support all
Masterpass-enabled wallets from banks including Citi and Capital
One.
“The Mastercard vision is to support all forms of commerce –
addressing the full range of merchant experiences and consumer
needs, and ensuring that every one of our accounts is as digital as
the people using them. Masterpass-enabled bots on Messenger offer
both merchants and consumers innovative, compelling and secure
digital payments on an extremely popular and active platform,” said
Garry Lyons, Chief Innovation Officer, Mastercard.
- FreshDirect – FreshDirect is an
online fresh food grocer delivering to residences and offices
throughout seven states, including the New York City and
Philadelphia metropolitan areas, and the District of Columbia.
Working with Mastercard, FreshDirect now makes it easy for
customers in those markets to browse, shop and purchase their
groceries directly within Messenger. [video]
- Subway – Subway restaurants, the
world’s largest restaurant brand, is launching a bot for Messenger
that enables guests to order a sandwich or salad with their choice
of fresh vegetables, cheese, sauce and toppings as well as chips,
cookies and drinks. The bot deployed today to more than 26,500
Subway restaurants in the U.S. Guests can checkout securely using
Masterpass. [video]
- The Cheesecake Factory –
Consumers looking to purchase personalized gift cards can now do so
simply with just a few clicks and keystrokes within Messenger.
[video] To enable this, The Cheesecake Factory uses CashStar’s
real-time gifting capability, which instantly approves and
activates gift cards. The Cheesecake Factory is the first brand in
CashStar’s portfolio of leading merchants, retailers and
restaurants to implement the bot capability for Messenger.
Masterpass-enabled Bots on Messenger Drive Conversational
Commerce
- “We are thrilled to partner with
Mastercard to deliver a conversational shopping experience,
offering our customers a new option to seamlessly shop for
groceries,” said FreshDirect CEO and co-founder Jason Ackerman. “As
a food tech company, it’s our mission to keep fresh at everyone’s
fingertips. By harnessing the power of Messenger, we’re able to
engage with our customers on a platform that fits their lifestyle
and allow them to easily shop FreshDirect as well as collaborate on
carts with family and friends.”
- “Our bot for Messenger, deployed in
more than 26,500 U.S. Subway restaurants, is the largest deployment
of a Messenger bot in the restaurant industry. We’re proud to offer
our guests an innovative new way to order and pay outside the
restaurants,” said Carman Wenkoff, Subway’s Chief Information and
Digital Officer. “This is a new initiative in the quest to enhance
the guest experience.”
- “The Cheesecake Factory is known for
delicious, memorable food and wonderful hospitality, and we are
always looking for ways to further enhance our guest experience,”
said David Gordon, President of The Cheesecake Factory
Incorporated. “Through this commerce-enabled bot we are able to
leverage a new engagement channel with our guests. The bot
experience delivers the convenience of customizing a gift card
through Messenger integrated with Masterpass payment functionality
to enable a simplified checkout experience.”
Earlier this year, Mastercard opened up its experimental
Masterpass Chatbot API on the Mastercard Developers platform to
help merchants begin to test the technology and enable commerce
within their own branded solutions across multiple channels and
digital platforms. Mastercard and Turkish mobile retailer Getir
developed a Masterpass-enabled bot that allows consumers to shop
and pay for more than 600 everyday items within Messenger,
receiving guaranteed 10-minute delivery of their purchased
goods.
“We are thrilled that Mastercard, in partnership with
FreshDirect, Subway and The Cheesecake Factory, now offers
Masterpass-enabled bots for use on Messenger. Building automated
and AI-driven capabilities like bots to conduct commerce will make
it easier than ever to interact with people in new, engaging ways,”
said David Marcus, Vice President of Messenger.
About Mastercard
Mastercard (NYSE:MA), www.mastercard.com, is a technology
company in the global payments industry. We operate the
world’s fastest payments processing network, connecting consumers,
financial institutions, merchants, governments and businesses in
more than 210 countries and territories. Mastercard products
and solutions make everyday commerce activities – such as shopping,
traveling, running a business and managing finances – easier, more
secure and more efficient for everyone. Follow us on Twitter
@MastercardNews, join the discussion on the Beyond the Transaction
Blog and subscribe for the latest news on the Engagement
Bureau.
About FreshDirect
FreshDirect is a food tech company and
the Northeast's leading online fresh food
grocer, delivering directly to customers throughout seven
states, including the New York City and Philadelphia metropolitan
areas, and the District of Columbia. FreshDirect is committed to
sourcing the freshest and best-tasting meat, fish, produce,
and specialty items through direct relationships with
suppliers, growers, and
farmers. In 2016, FreshDirect expanded its portfolio
with the launch of FoodKick, an
on-demand business that caters to the needs of urban
dwellers with a curated selection of food, alcohol,
and essentials—all delivered within an hour. Launched in
2002, FreshDirect is a privately held company headquartered in Long
Island City, NY. For more information, visit
www.freshdirect.com or www.foodkick.com.
About Subway® Restaurants
Guests in 112 countries have easy access to a fresh line-up of
vegetables for their made-to-order sandwiches and salads at more
than 44,600 franchised locations. Sandwich Artists serve 7.5
million sandwiches a day around the world. The company, founded
over 50 years ago by then 17-year-old Fred DeLuca and family-friend
Dr. Peter Buck, is still a family-owned business with thousands of
dedicated franchisees/entrepreneurs in neighborhoods around the
world, providing easy access to vegetables, detailed nutrition,
dietary, and healthy lifestyle information. This has been a
priority for the Subway® restaurants chain for many years. To learn
more, visit www.subway.com. Subway® is a registered trademark of
Subway IP Inc.
About The Cheesecake Factory Incorporated
The Cheesecake Factory Incorporated created the upscale casual
dining segment in 1978 with the introduction of its namesake
concept. The Company, through its subsidiaries, owns and operates
208 full-service, casual dining restaurants throughout the U.S.A.
and Puerto Rico, including 194 restaurants under The Cheesecake
Factory® mark; 13 restaurants under the Grand Lux Cafe® mark; and
one restaurant under the RockSugar Pan Asian Kitchen® mark.
Internationally, 15 The Cheesecake Factory® restaurants operate
under licensing agreements. The Company’s bakery division operates
two bakery production facilities, in Calabasas Hills, CA and Rocky
Mount, NC, that produce quality cheesecakes and other baked
products for its restaurants, international licensees and
third-party bakery customers. In 2017 the Company was named to the
FORTUNE Magazine “100 Best Companies to Work For®” list for the
fourth consecutive year. To learn more about the Company, visit
www.thecheesecakefactory.com.
FORTUNE and FORTUNE 100 Best Companies to Work For® are
registered trademarks of Time Inc. and are used under license. From
FORTUNE Magazine, March 15, 2017 ©2017 Time Inc. Used under
license. FORTUNE and Time Inc. are not affiliated with, and do not
endorse products or services of, The Cheesecake Factory
Incorporated.
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version on businesswire.com: http://www.businesswire.com/news/home/20170418006174/en/
Mastercard CommunicationsMastercardBrian Gendron,
914-325-1799brian.gendron@mastercard.comorFreshDirect
CommunicationsFreshDirectElizabeth King,
718-928-1929eking@freshdirect.comorSubway®
CommunicationsSubwayBob Brown, 800-888-4848, ext.
1237brown_b@subway.com or press@subway.comorThe Cheesecake
Factory CommunicationsMurphy O’Brien Public RelationsStacy
Lewis / Jenny Loeb / Angela
Ibarra310-453-2539cheesecake@murphyobrien.com
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