NEW
YORK, May 15, 2024 /PRNewswire/ -- REAL SIMPLE
today launched its first-ever shoppable issue with a "Best &
Brightest" theme that spotlights over 120 game-changing
products—tested first-hand by REAL SIMPLE editors—alongside
brilliant ideas and amazing individuals who are making our world a
better place. In a first-of-its-kind collaboration with Pinterest,
the leading inspiration platform, each section of the magazine will
feature QR codes that link to corresponding Pinterest boards, where
users can instantly buy the products seen in the pages. Featuring
celebrity cover star Busy Philipps, trusted product
recommendations, and in-depth profiles on people making an impact,
"Best & Brightest" launches on RealSimple.com and on
Pinterest's exclusive shoppable board today and in REAL SIMPLE's
June issue, available on newsstands on May
17.
Throughout the June issue, REAL SIMPLE readers are encouraged to
hover their phone's camera over QR codes, which will take them to a
curated Pinterest board that brings the pages of REAL SIMPLE to
life in an innovative e-commerce experience. From there, readers
can explore over 120 products and click to retailer pages to make a
purchase.
"Since its launch more than 20 years ago, REAL SIMPLE has been a
resource to help you knock out everything on your to-do list with
ease, and now we are making it even easier with Pinterest.
Consumers trust REAL SIMPLE to, among other things, help cut
through the clutter and find the best products in every category,
and we're thrilled to team up with Pinterest to help our readers
get tried-and-true products into readers' homes," said Lauren Iannotti, REAL SIMPLE Editor in
Chief.
Over half of people come to Pinterest with the intent to shop
because it is a personalized space where people can visualize their
future and discover ideas that feel hand-picked just for them
(Pinterest internal data; Global; December
2023). With that in mind, the new Pinterest boards created
with REAL SIMPLE are organized by corresponding sections of the
magazine, so readers can seamlessly navigate from page to purchase.
The boards feature many of the same visually striking images that
are seen throughout the magazine for an elevated buying experience
that mirrors the issue. Using Pinterest, readers can follow the
board or Pin items to their own boards, so they can come back and
purchase featured items later as they continue to read the
magazine.
"We've collaborated closely with REAL SIMPLE in the past year as
a trusted resource for Pinterest's half a billion users who are
actively seeking inspiring content each month, often driving
purchases," said Malik Ducard, Chief Content Officer at Pinterest.
"We could think of no better issue than 'Best and Brightest' to
offer a new and elevated shopping experience that makes it easy to
buy exactly what you see in REAL SIMPLE's pages directly on
Pinterest."
Nearly every page in the "Best & Brightest" issue is
shoppable, emphasizing REAL SIMPLE's reputation for its trustworthy
product recommendations. In the issue, readers will find the "Best"
feature—a roundup of "REAL SIMPLE Selects" seal winners including
the top ceramic cookware, wireless bra, washable rug, and more.
These products have gone through rigorous testing and have been
proven to be best in their class. Over the past two years, editors
have spent nearly 50,000 hours testing thousands of products in
three powerhouse testing labs in New York
City, Des Moines, and
Birmingham that span over 100,000
square feet and more than 50 test kitchens. Additionally, products
are tested in editors' homes to evaluate in a real-world
environment over time to give long-term insights. When a product is
awarded the "REAL SIMPLE Selects" seal, it means that it is vetted
and approved by editors.
Following the robust roundup of products in the "Best" feature,
the "Brightest" section showcases more products, ideas, and people
that are lighting up the world, including Sherri Shepherd, Kristen
Kish, Charlotte Tilbury,
Kara Swisher, and more. The issue
kicks off with REAL SIMPLE's cover star, Busy Philipps, a force for
good in the world who opens up about her kids, her career, social
media, and, of course, shopping.
REAL SIMPLE's "Best & Brightest" is available now on
RealSimple.com and on Pinterest's exclusive shoppable board. The
June issue hits newsstands May
17.
ABOUT REAL SIMPLE
REAL SIMPLE is the go-to source for
practical, useful, and clever solutions to make every aspect of
your busy life easier. By tightly curating the best advice,
products and services to make decisions simple, REAL SIMPLE
delivers a judgment-free guide for life, leaving her lighter, more
accomplished, and in control. As the number one women's lifestyle
magazine at newsstand and on Apple News+, REAL SIMPLE connects with
its passionate audience across platforms, from its print magazine,
digital channels and podcasts to licensed products, brand
experiences and more. REAL SIMPLE is part of the Dotdash Meredith
publishing family.
ABOUT PINTEREST
Pinterest is a visual search and
discovery platform where people find inspiration, curate ideas, and
shop products—all in a positive place online. Headquartered in
San Francisco, Pinterest launched
in 2010 and has over half a billion monthly active users
worldwide.
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SOURCE Dotdash Meredith