BRIDES and Minted Weddings Identify Sunset
Hue That Will Inspire Wedding Celebrations in 2025 and
Beyond
NEW
YORK, Oct. 3, 2024 /PRNewswire/ -- BRIDES,
the leading editorial wedding publication celebrating 90 years
since its debut, and Minted Weddings, the premium design
marketplace for wedding stationery and decor, today introduced
Verona Sunset as the 2025 Wedding Color of the Year. This
warm, citrusy hue draws inspiration from recent runway shows, the
rise of Italian aperitivi, and the romantic backdrop of
Romeo and Juliet. From bold stationery to festive spritz
bars, trendsetting couples are embracing this vibrant shade, and
it's poised to make a statement for weddings in the year ahead.
To celebrate the color's debut, Minted Weddings and BRIDES have
teamed up to launch a new wedding stationery collection featuring
four distinctive styles: Modern Prep, Artfully Hand-Drawn,
Contemporary Color, and Whimsical Romance. From save the dates and
wedding invitation suites to day-of stationery and thank you cards,
couples can seamlessly tie the bright, orange-tinged Verona Sunset
into every aspect of their celebration.
"At BRIDES, we love to see couples push boundaries and plan
colorful, unique weddings. Today's pairs are putting their
personalities and modern trends front and center on their big days,
and we're excited to share the up-and-coming shade that will
inspire their planning journeys. Whether you want to host a bold
and bright event or are looking for small, impactful ways to add
pops of color to your ceremony and reception, we invite you to get
to know Verona Sunset," said Gabriella
Rello Duffy, Senior Editorial Director at BRIDES.
As part of the collaboration, BRIDES launched a package of
actionable content for anyone who wants to incorporate Verona
Sunset into their wedding celebration, with inspiring ideas
and helpful how-tos. Couples can read about how the color was
chosen, find inspiration for how to use it, get insight from
leading wedding planners about the color, learn how to incorporate
the shade into their wedding fashion, and explore honeymoon
inspiration from the beautiful city of Verona.
"Minted is thrilled to debut our second annual Wedding Color of
the Year in partnership with the trusted wedding experts at BRIDES.
Minted's data insights—sourced from design challenges, consumer
voting and real wedding customers—uniquely qualify us to identify
trends and we predict the bold Verona Sunset to dominate the
wedding landscape in 2025," said Melissa
Kim, Co-Founder and CEO of Minted. "This punchy citrus color
is experiencing tremendous growth—from vibrant fashion looks to the
bright and bubbly Aperol spritz cocktail, and now in wedding
celebrations too. In fact, wedding stationery orders featuring
orange hues have increased threefold year to date. And with
destination weddings also trending, we've found searches for
'Italy' increase by more than 50
percent among wedding consumers. Enter Verona Sunset—the vibrant
hue that trendsetting couples will turn to in 2025 and beyond."
Verona Sunset is the second-annual Wedding Color of the Year
from BRIDES and Minted Weddings. To shop the Minted + BRIDES 2025
Wedding Color of the Year collection, please visit
minted.com/brides.
Follow @mintedweddings and @brides on Instagram and Pinterest
for exclusive wedding inspiration and advice on how to integrate
Verona Sunset into celebrations.
Collection images, including the Verona Sunset color swatch, can
be found here, courtesy of Minted Weddings.
ABOUT BRIDES:
BRIDES inspires and guides over
three million monthly users as they make decisions
from pre-engagement through the honeymoon. BRIDES is committed
to bringing readers an inclusive look at the world of weddings,
with every type of couple, every type of wedding and every type of
celebration. BRIDES is part of the Dotdash Meredith publishing
family. For more information, visit BRIDES.com.
ABOUT MINTED:
Minted is a premium goods marketplace,
committed to discovering and fostering the world's untapped
creative talent and bringing it to market. The
company's wedding, holiday, gifts, art, stationery, and home
furnishings products have reached more than 75 million homes
worldwide. Using Minted's crowdsourcing technology, consumers are
empowered to vote for the designs they love and want to see sold,
ensuring that Minted continuously sells fresh and trend-forward
products. The winning designs are manufactured by Minted, enabling
artists from around the world to sell their work while letting
Minted do the rest. Since launching in 2007, the company has
expanded to serve consumers in new categories including wall
art, textiles, digital content, home decor, and
home furnishings. Minted also builds traditional retail
distribution for its independent artist community, partnering with
major retailers and consumer products brands. The company has
raised more than $300 million from
top-tier investors including Benchmark Capital, T. Rowe Price, Permira, Ridge Ventures, Technology
Crossover Ventures, and Norwest Venture Partners. Learn more at
minted.com.
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SOURCE Dotdash Meredith