AT&T Completes Acquisition of AppNexus
August 15 2018 - 8:20AM
Business Wire
AT&T Advertising & Analytics Lays
Foundation of a Premium TV and Video Ad Marketplace Fueled By Data,
Technology, Premium Content and Distribution
AT&T* announced today the completion of its acquisition of
AppNexus, now part of AT&T advertising & analytics led by
CEO Brian Lesser. AppNexus operates a leading global advertising
marketplace and provides enterprise technology products for digital
advertising, serving publishers, agencies and marketers.
AT&T will continue to invest in and build on AppNexus’
technology globally as it integrates with AT&T’s first-party
data, premium video content and distribution. AT&T has more
than 170 million direct-to-consumer relationships across its
wireless, video and broadband businesses.1 AppNexus also extends
AT&T advertising and analytics’ footprint globally, expanding
into Asia-Pacific, Australia, Europe, and Latin America.
“This is an important milestone in the young history of our
company,” said Lesser. “With the addition of AppNexus, I’m excited
about the role AT&T will play in rethinking advertising not
just for today, but for the future — advertising that’s better for
brands, publishers and consumers.”
AppNexus’ expertise in machine learning, engineering and
advanced analytics will accelerate and expand AT&T’s
ad-supported offerings across its portfolio, including Turner
Networks, Otter Media and DIRECTV.
With the acquisition now closed, AppNexus’ co-founder and CEO
Brian O’Kelley will report directly to Lesser. He will continue to
lead the AppNexus business and help spearhead the integration
process with AT&T.
AT&T advertising & analytics will share more details
about its brand and business momentum during its first, invite-only
Relevance Conference in Santa Barbara, Calif. from September
24-26.
*About AT&T advertising & analytics
AT&T advertising & analytics is creating a new option
for advertisers and publishers to find and reach specific audiences
at scale in trusted, premium content environments. As a current
leader in advanced TV advertising, we help advertisers deliver the
right message, at the right time, on any device within a premium
content environment. We are rooted in a tradition of responsible
data usage. For more than 140 years, AT&T has used data to
inform and improve the customer experience.
1 Represents cumulative video-capable D2C relationships across
the following services: Postpaid, prepaid and reseller wireless; US
and LatAm pay-TV, including DIRECTV NOW; Mexico wireless; and US
consumer broadband
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180815005377/en/
AT&T advertising & analyticsKelly Liyakasa,
347-224-1096kelly.liyakasa@att.com
AT&T (NYSE:T)
Historical Stock Chart
From Apr 2024 to May 2024
AT&T (NYSE:T)
Historical Stock Chart
From May 2023 to May 2024