New Television Ad Explains Aflac as Insurance for Everyday Living COLUMBUS, Ga., June 1 /PRNewswire/ -- Aflac today launched a new television commercial titled, "Farm," that combines the trademark humor of the Aflac Duck with a critical message about the company's concern for Americans during tough economic times. "Farm," in which talking barnyard friends chime in to help the Aflac Duck spread the word about the benefits of Aflac, retains its quirky humor and creative edge. At the same time it delivers the relevant message that Aflac helps pay everyday bills when people are sick or hurt and cannot work - a benefit that is particularly important in today's economy. "We've taken one of the most basic ideas - talking animals - and added a strong marketing message that will disrupt the viewer's ordinary television experience," Jeff Charney, Aflac senior vice president and chief marketing officer said. "It will make people stop what they are doing and pay attention to Aflac's message: Now, more than ever, when you are sick or hurt, we've got you under our wing." "Farm" begins when one of three men takes a nasty spill while working on the farm. "I hope he has that insurance; you really need it these days," another farmer says. Suddenly the barnyard comes alive as all the farm animals help the Aflac Duck explain that Aflac pays you cash to help pay your bills - such as gas, the mortgage and car payments. "It's like insurance for everyday living," the cow says, but none of the animals can remember the insurer's name. Fortunately, the Aflac Duck is on the scene with his trusted cry of "Aflaaaac." "Farm" is Aflac's seventh commercial this year and the 45th television ad featuring the Aflac Duck since it was introduced in 2000. "Farm" will debut nationwide on June 1. About Aflac For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the World's Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of America's Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com. (Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO) (Photo: http://www.newscom.com/cgi-bin/prnh/20090601/CL24638) Media Contacts: Analyst and Investment Contact: Laura Kane Kenneth S. Janke Jr. Aflac Incorporated Aflac Incorporated 706.596.3493 1.800.235.2667, Option 3; Fax: 706.324.6330 Jon A. Sullivan Aflac Incorporated 706.763.4813 http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO http://www.newscom.com/cgi-bin/prnh/20090601/CL24638 http://photoarchive.ap.org/ DATASOURCE: Aflac Incorporated CONTACT: Media Contacts: Laura Kane, +1-706-596-3493, , Jon A. Sullivan, +1-706-763-4813, , or Analyst and Investment Contact: Kenneth S. Janke Jr., 1-800-235-2667, Option 3; Fax: +1-706-324-6330, , all of Aflac Incorporated Web Site: http://www.aflac.com/

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