Spin Master Reimagines the 2016 Holiday Toy
That Sold Out with Frenzied Demand
TORONTO, July 17,
2024 /PRNewswire/ - Spin Master Corp. (TSX: TOY)
www.spinmaster.com), a leading global children's entertainment
company, is teasing that something magical is emerging on
October 4th for
Hatchimals Day.
The original Hatchimals toy launched in 2016 and was one
of the most sought after and talked about toys the industry had
seen in years. Nestled inside a speckled egg, Hatchimals
relied on a child's curiosity, care and nurturing. Responding to
the power of human touch, the Hatchimal™ would
begin to hatch and communicate through taps, pecks, lights and
sound. The incredible global consumer demand and engagement
exceeded all expectations, with initial shipments flying off retail
shelves. Over two million Hatchimals "hatched" within a
matter of months and since 2016, 14.2 million have been sold.
"Hatchimals disrupted the way kids unbox toys and was
truly a breakthrough within the industry," said Doug Wadleigh, Spin Master's President of Toys.
"The launch of Hatchimals created a craze as kids everywhere
loved their Hatchimals to life. Eight years later, we're
reintroducing the essence of that magic with incredible new
features, innovative materials and expanded interactions and with
the help of a new generation of kids, they'll come to life this
fall."
On Friday, October 4, 2024,
Hatchimals Day, Spin Master will reveal what's inside the
reimagined egg, available for hatching at all major retailers for a
suggested retail price of $59.99
USD.
About Spin Master
Spin Master Corp. (TSX:TOY) is a
leading global children's entertainment company, creating
exceptional play experiences through its three creative centres:
Toys, Entertainment and Digital Games. With distribution in over
100 countries, Spin Master is best known for award-winning brands
PAW Patrol®, Hatchimals®,
Bakugan®, Kinetic Sand®, Air
Hogs®, Melissa & Doug®,
Rubik's® Cube and GUND®, and is the global
toy licensee for other popular properties. Spin Master
Entertainment creates and produces compelling multiplatform
content, through its in-house studio and partnerships with outside
creators, including the preschool franchise PAW Patrol, and
numerous other original shows, short-form series and feature films.
The Company has an established presence in digital games, anchored
by the Toca Boca® and Sago Mini® brands,
offering open-ended and creative game and educational play in
digital environments. Through Spin Master Ventures, the Company
makes minority investments globally in emerging companies and
start-ups. With 29 offices spanning nearly 20 countries, Spin
Master employs close to 3,000 team members globally. For more
information visit spinmaster.com or follow-on Instagram, Facebook
and Twitter @spinmaster.
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SOURCE Spin Master Corp.