- iflix, the leading OTT service for emerging markets, to
distribute exclusive localized QYOU video programming in 25 global
territories reaching a potential audience of over 1 billion
- Agreement marks major step for QYOU, significantly expanding
its global footprint with initial targeted localized formats in
Indonesia, Malaysia and Philippines
DUBLIN/LOS ANGELES/TORONTO, Feb. 6 2018 /CNW/ - QYOU Media
(TSXV: QYOU OTC: QYOUF), the world's leading curator of premium
'best-of-web' video for multiscreen distribution, announced today
it has partnered with iflix, the leading subscription OTT service
for emerging markets, to distribute QYOU's curated online video
content in 25 global territories. The agreement includes exclusive
locally hosted formats on iflix's service in Indonesia, Malaysia and Philippines.
This represents the first step in a growing distribution
collaboration between the two companies to bring unique short form
content from local video creators to audiences in emerging
markets.
Digital TV Research states that global revenues from SVOD TV and
movies is due to reach $41B by 2022.
iflix has seen tremendous growth in emerging markets within
Asia, the Middle East and Africa, and attributes that success to
creating a service for local customers with locally relevant
content. iflix has now selected QYOU, as the company's first short
form content partner to help boost its catalogue of regional
content. For QYOU, this marks a major step to building further
localized offerings around the world, following the success of its
local launches in India and
Poland last year.
The appetite globally among millennials and Gen-Z for digital
first short form video content continues to grow at astonishing
rates with over 500 million hours of video watched on YouTube
daily. To help iflix capitalize on this appetite and tap further
into this market segment, QYOU will curate bespoke video content
from local creators in each local market and package this for iflix
users around the region.
"We are passionately focused on local customer experiences and
are always looking for new ways to deliver authentic culturally
relevant, compelling content to our users," said Sean Carey, Chief Content Officer, iflix
Group. "QYOU is a great partner to help us in this quest. They
have a proven ability to curate, customize and package the best of
short form local online video content for millennial audiences.
Introducing exclusive QYOU content to the service in our markets,
beginning with Southeast Asia will
help further enrich our offering by showcasing some of the best
local entertainment the region has to offer."
"Both of our companies recognize that there is a global shift
towards a more culturally relevant and personalized content
experience," said Curt Marvis,
CEO and Co-founder of QYOU Media. "This is particularly true
for younger audiences who regularly view videos from local creators
on social video channels, where the barriers to creating amazing
video are so much lower. We are thrilled to partner with iflix, who
recognize the importance of delivering curated locally produced
content and share our ambitions to bring customers the best content
wherever and however they choose to view it."
About QYOU Media
QYOU Media Inc. is a fast-growing global media company that
curates and packages premium 'best-of-the-web' video for
multiscreen distribution. Founded and created by industry veterans
from Lionsgate, MTV, and CinemaNow, QYOU's millennial-focused
products including linear television networks, genre-based series,
mobile apps, and video-on-demand formats reach millions of
customers on six continents. Distribution partners include Sinclair
Broadcast Group, Vodafone, 21st Century Fox, Liberty Global,
Telenor and TATA Sky.
ABOUT IFLIX
iflix is the world's leading entertainment service for emerging
markets, offering users unlimited access to thousands of TV shows,
movies and more. With a vast selection everyone's favourite
comedies, drama, K-drama, Turkish drama, Bollywood, Nollywood,
cartoons, movies, live sports and more from Hollywood, the UK, Asia, The Middle
East and Africa, iflix
places the entertainment people want at their fingertips to either
stream or download. For one low monthly fee, iflix subscribers can
watch on their mobile phone, laptop, tablet, TV… wherever,
whenever.
Let's play.
iflix is currently available to consumers in Malaysia, Indonesia, the
Philippines, Thailand,
Brunei, Sri Lanka, Pakistan, Myanmar, Vietnam, the Maldives, Kuwait, Bahrain, Saudi
Arabia, Jordan,
Iraq, Lebanon, Egypt, Sudan,
Cambodia, Nigeria, Kenya, Ghana,
Nepal, Bangladesh and Zimbabwe.
SOURCE QYOU Media Inc.