Sub-Urban Brands Executes Milestone Order to Launch WHITEBOY Clothing Line with Prominent Fashion Retailer; Fred Segal Validate
June 27 2006 - 3:25PM
Business Wire
Sub-Urban Brands, Inc. (OTCBB:SUUB), a multi-brand apparel company
pursuing explosive revenue growth in the global fashion industry,
has secured a milestone order with prominent fashion retailer Fred
Segal to carry the Company's flagship premium WHITEBOY(R) clothing
line. Launching with Los Angeles-area based Fred Segal, a
trendsetting fashion retailer, further validates core elements of
Sub-Urban's strategic business model to capitalize on the
multibillion-dollar worldwide youth market. Fred Segal will sell
WHITEBOY's new Fall/Winter 2006 collection of men's clothing at its
prominent Santa Monica, Calif., location. Retail fashion industry
stylists and buyers for the largest retail and department store
companies, as well as fashion-conscious consumers, look to Fred
Segal to identify new trends and styles. As a result, the Fred
Segal stores frequently serve as an international showcase and
launch pad for the world's most successful brands. "It is important
that the worldwide investment community understand that Sub-Urban,
as a cutting-edge multi-brand company, is committed to a high
growth, high revenue business model," said Joseph Shortal, Chief
Executive Officer of Sub-Urban Brands. "The launch with Fred Segal
is a major business milestone in Sub-Urban's strategy to establish
our brands in the forefront of the powerful youth consumer
marketplace, to generate significant growth in revenues and
earnings, both in the U.S. and internationally." Through its
various brands, Sub-Urban primarily targets the age 13-29 youth
consumer demographic group, which comprises an estimated 40
million-plus consumers in the U.S. alone. The Company is committed
to generating high-volume sales by addressing this
multibillion-dollar youth market with hip styles inspired by urban
and music culture. Key pieces in the Fall/Winter Sub-Urban
collection include the WHITEBOY(R) premium outerwear featuring the
rooster logo as well as graphic Ts and signature cargo pants.
Retail price points range from $29-$110. Leading celebrities and
artists in the entertainment and music industry have already
adopted Sub-Urban's WHITEBOY(R) apparel, driving high-profile
exposure in worldwide print and electronic media, and firmly
establishing the collection's fashion credentials and broad appeal.
About Sub-Urban Brands Sub-Urban Brands, Inc. is a multi-brand
company which designs and markets cutting-edge lifestyle apparel
that targets the rapidly-growing multibillion-dollar youth consumer
marketplace. The Company pursues robust revenue-generating
opportunities within multi-tiered retail markets that leverage
multiple brands and market segments to create financial success.
Sub-Urban is committed to further expansion and increased
shareholder value through both the internal development of
intellectual property and acquisition of additional brands, as well
as to the establishment of new international marketing alliances
that will reinforce its recurring and non-recurring revenue
streams. Inspired by the energy and vigor of youth, urban and music
culture, Sub-Urban is initially focused on creating a family of
non-competing brands for its key target consumer, an estimated 40
million 15-29 year olds. Sub-Urban's current portfolio of
trademarked apparel and accessory brands includes WHITEBOY(R) for
Men, WHITEBOY(R) for Women and BLACK JESUS(R) streetwear apparel
and PYT styles for younger girls. Consistent with the company's
high growth strategies, the Company will be actively marketing
these brand offerings to Japan, Canada, Australia and 25 European
countries. For additional information, please visit
www.whiteboy.com. For more investor oriented information about
Sub-Urban, visit http://www.trilogy-capital.com/tcp/sub-urban/. For
current stock price quotes and news, visit
http://www.trilogy-capital.com/tcp/sub-urban/quote.html. To view an
Investor Fact Sheet, visit
http://www.trilogy-capital.com/tcp/sub-urban/factsheet.html.
Forward-Looking Statements This press release includes statements
that may constitute forward-looking statements, usually containing
the words "believe," "estimate," "project," "expect," or similar
expressions. These statements are made pursuant to the safe harbor
provisions of the Private Securities Litigation Reform Act of 1995.
Forward-looking statements inherently involve risks and
uncertainties that could cause actual results to differ materially
from the forward-looking statements. Factors that would cause or
contribute to such differences include, but are not limited to,
continued acceptance of the Company's products and services in the
marketplace, competitive factors, dependence upon third-party
vendors, availability of capital and other risks detailed in the
Company's periodic report filings with the Securities and Exchange
Commission. By making these forward-looking statements, the Company
undertakes no obligation to update these statements for revisions
or changes after the date of this release.
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