JDE Peet’s expands collaboration with Costa Coffee
PRESS RELEASE
Amsterdam, 16 February 2024
JDE Peet’s (EURONEXT: JDEP) is pleased to announce that, starting
in September 2024, JDE Peet’s will manufacture, distribute, and
sell Costa Coffee branded aluminium coffee capsules in Great
Britain. The expanded collaboration between the two companies marks
a significant development in their partnership which will serve as
a key driver of future growth in Great Britain.
Since 2012, JDE Peet’s has offered Costa Coffee-branded
single-serve coffee pods for the Tassimo brewer system, unlocking
significant category growth. Combining Costa Coffee’s unique
premium coffee shop appeal in Great Britain to JDE Peet’s in-home
espresso-based technology and go-to-market will elevate
single-serve offerings for both companies.
JDE Peet’s recently launched the L’OR Barista coffee brewer
system in the UK – a unique proposition capable of accommodating a
wide range of coffee drinks. With this new collaboration, JDE
Peet’s will be able to offer consumers a wider range of choices
through an extended brand portfolio and drive category value with
its customer partners.
The manufacture, distribution, and sale of other coffee products
in the Costa Coffee portfolio, such as instant coffee, whole beans,
and roast and ground, will remain with Costa Coffee and are not
covered by the new partnership.
Fabien Simon, CEO of JDE Peet’s, commented: “We are excited
to expand our collaboration with Costa Coffee. By
extending the range of products offered under the L’OR Barista
aluminium capsule system, we can offer coffee enthusiasts in Great
Britain a wider selection of high-quality, single-serve choices at
home. This important collaboration underscores our commitment to
premiumisation through our unique coffee brewer technology as we
serve more cups globally.”
Philippe Schaillee, CEO of Costa Coffee, commented: “We’re
delighted to be growing our collaboration with JDE Peet’s. Our
ambition is to lead the coffee sector by innovating and creating
new experiences for consumers, whether that’s in a Costa Coffee
store, away-from-home through our Costa Express and Proud to Serve
coffee solutions, or at-home through our fantastic range of
capsules, instant coffee, whole beans, and roast and ground. We’re
confident that we’ll be able to unlock further growth and more
people will be able to enjoy their favourite Costa coffee both
on-the-go and at home.”
# # #
Enquiries
Media
Will Hummel
+31 6 3917 7280
Media@JDEPeets.com
Investors & Analysts
Robin Jansen
+31 6 1594 4569
IR@JDEPeets.com
About JDE Peet’s
JDE Peet’s is the world's leading pure-play coffee and tea
company, serving approximately 4,200 cups of coffee or tea per
second. JDE Peet's unleashes the possibilities of coffee and tea in
more than 100 markets, with a portfolio of over 50 brands including
L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown,
Super, Pickwick and Moccona. In 2022, JDE Peet’s generated total
sales of EUR 8.2 billion and employed a global workforce of more
than 20,000 employees. Read more about our journey towards a coffee
and tea for every cup at www.jdepeets.com.
About Costa Coffee
Founded in London by Italian brothers Sergio and Bruno Costa in
1971, Costa Coffee is present in 50 countries around the world,
with 2,800+ coffee shops in the UK & Ireland and 1,400+
globally. We are proud to be the Nation’s Favourite coffee shop,
having been awarded “Best Branded Coffee Shop Chain in the UK and
Ireland" by Allegra Strategies for 14 consecutive years (2010,
2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020, 2021,
2022, 2023).
Making a positive contribution to the communities we are part of
is extremely important to us, both here in the UK and across the
world. That’s why we established The Costa Foundation in 2007, a
registered charity with the aim of improving the life chances of
children in coffee growing communities by helping them access a
safe, quality education. So far, The Costa Foundation has funded
over 100 school projects and changed the lives of more than 120,000
children. We also have a UK-wide Community Programme, which enables
our teams to volunteer their time to good causes locally and to
invite community groups to make use of our welcoming space in
stores.
In 2011, Costa Coffee purchased Coffee Nation, which is now
Costa Express. Today, Costa Express operates in 20 international
markets, with over 14,200+ coffee machines in the UK and more than
1,600+ globally. Proudly serving the same Costa Coffee Mocha Italia
Signature Blend coffee beans found in stores, combined with fresh
milk to create a delicious and warming cup of coffee on the go. In
2022, Costa Coffee announced that it would be rolling out its
innovative Costa Express’s Hot and Iced Drinks self-serve
machines.
Costa Coffee’s Proud to Serve offer enables our corporate
partners to serve a range of Costa Coffee beverages for customers
and employees, without the need of a full Costa Coffee store. With
presence across 22 international markets, Costa Coffee proudly
supports over 30,000+ Proud to Serve sites across the UK and
globally.
All Costa Coffee products, including our At-Home and Costa
Coffee in a can range, have been expertly crafted by Gennaro
Pelliccia, our Master of Coffee and uses Rainforest Alliance
Certified™ coffee beans.
www.costa.co.uk
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