NEW YORK, Sept. 14, 2021 /PRNewswire/ -- Local bars are
more than just a place to grab a drink. They are the lifeblood of
the communities they serve, providing a place to connect, to share,
to create memories, all while providing jobs for the local
community. With the launch of Local Bar Sundays, Bulleit Frontier
Whiskey is on a mission to inspire consumers to support their
unique local bars and restaurants and make every Sunday a Local Bar
Sunday.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8950651-bulleit-frontier-whiskey-launches-local-bar-sundays-hospitality-mission/
Since the best way to support our local bar communities is to
order from your favorite spot, Bulleit will reimburse the cost of
consumers' first drink with the "First Drink's on Us" rebate fund
through the end of 2021.
Adult consumers (+21) who enjoy Bulleit Frontier Whiskey
(costing at least $10.01, pre-tax)
from their favorite local bar or restaurant in qualifying states
will be reimbursed online for any Bulleit drink they order, from a
Bulleit Rye Manhattan, to a Bulleit Bourbon Old Fashioned, or even
Bulleit on the rocks. Consumers will be reimbursed via Venmo** by
simply uploading their drink receipt to LocalBarSundays.com after
purchasing a qualifying Bulleit drink during the designated
period***. Participating consumers are also encouraged to remember
to tip their favorite bartenders as a thanks for their great
service.
"Local bars and restaurants are a reflection of the vibrant
and diverse communities they serve and have been the backdrop to
some of life's most important celebrations," said Ricky Collett, Global and US Brand Director of
Bulleit Frontier Whiskey, Diageo North America. "We're proud to
launch an initiative that reminds consumers of the importance of
supporting their local establishments and communities, by making
every Sunday, a Local Bar Sunday."
The Local Bar Sundays mission will be brought to life across the
nation with a variety of additional activations and
touchpoints:
- New National Creative Campaign: will appear
across TV, digital and social, starring real bartenders.
- Interactive Media and Bar Finder: interactive
digital and local media will help consumers visit their local bars
by directing consumers to the Bulleit website where they can find
local bars in their neighborhood.
- Experience Bulleit back at the bar: consumers will
have the opportunity to enjoy Bulleit through an estimated1,300
on-premise sampling events across the country (where legal;
restrictions apply).
- Touring the Country: Bulleit Ambassadors and the Bulleit
Woody will bring immersive experiences to bar communities across
the country (where legal; restrictions apply).
- Equipping the Trade Community: Bulleit will bring
back Frontier Bar Labs – the brand's educational platform – to arm
the trade community with the support and tools they need.
- The Sunday Special: in partnership with the United
States Bartenders' Guild (USBG), Bulleit will launch a social
content series with bartenders sharing a cocktail inspired by the
cocktail culture and flavors from their respective cities, to
highlight new ways to enjoy Bulleit at the Bar.
The Local Bar Sundays mission was first introduced at this
year's Tribeca Festival and comes on the heels of the brand's
initial commitment of $250,000 to
support the North American Hospitality Industry as part of the
Bulleit Frontier Fund.
While enjoying Local Bar Sundays at your favorite neighborhood
spot, Bulleit encourages consumers 21+ to take proper precautions
to safely visit bars and to always drink responsibly.
*Based on Maximum consumer redemption. Local Bar Sundays
Offer available while supplies last in AK, AR, CA, CO, DE, DC, FL,
GA, ID, IL, IA, MD, MA, MI, MT, NE, NV, NH, NM, NY, ND, OH, OK, OR,
RI, SC, SD, VT, WA, WV, WI, and WY.
**Venmo is a service of PayPal, Inc. which is NOT responsible
for and does NOT endorse Local Bar Sundays.
***Consumer must make qualifying purchase by 12/15/2021 and complete rebate redemption by
12/31/2021. Receipt of payment is subject to verification of
consumer's compliance with Offer terms. Limit 1 redemption
($10 payment) per consumer. Not to be
combined with any other Diageo offer. A U.S. bank account is
required for Venmo. Subject to Offer terms at website.
ABOUT BULLEIT FRONTIER WHISKEY
Bulleit, founded in 1987, is one of the fastest-growing whiskeys
in America. The brand attributes that growth to bartenders and
cultural partners who have adopted it as their own. The Bulleit
Frontier Whiskey portfolio is distilled and aged in the Bulleit
family tradition, using a distinctive high rye recipe, which gives
them a bold, spicy, yet distinctively smooth taste. The
award-winning Kentucky whiskey
most recently won a Double Gold medal for Bulleit 10 Year Old and
Gold Medals for Bulleit Bourbon and Bulleit Rye at the 2021 San
Francisco World Spirits Competition. In 2017, Bulleit celebrated
its 30th anniversary with the opening of a new, state-of-the-art
distillery located in Shelbyville,
KY. Constructed with a focus on sustainable practices
including natural habitat protection, water conservation and local
ingredient sourcing, BDC received the Highly Commended award for
Sustainable Distillery of the Year at the 2020 Icons of Whisky
Awards from Whisky Magazine. In 2019, a Visitor's Centre at the
Bulleit Distilling Co. in Shelbyville opened to share our modern,
technological and sustainable approach to making great whiskey. For
more information, visit www.bulleit.com or follow @Bulleit on
Instagram.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit www.diageo.com. Visit Diageo's global
responsible drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS
Bulleit@TaylorStrategy.com
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SOURCE Diageo
