Guild Esports PLC Subway Sponsorship Deal Signed (6867X)
December 22 2023 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 6867X
Guild Esports PLC
22 December 2023
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Press release
22 December 2023
Guild Esports PLC
("Guild Esports", "Guild", or "the Company")
Subway Sponsorship Deal Signed
Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global
gaming-focused media business, is pleased to announce it has signed
a one-year UK sponsorship agreement with Subway, one of the world's
largest quick-service restaurant brands, effective from 1 January
2024.
The deal reappoints Subway as Guild's Official Quick-Service
Restaurant Partner, following on from the two companies' two-year
global sponsorship agreement first signed in March 2021.
The sponsorship provides Subway with front-of-shirt branding on
Guild's professional and Academy players' shirts across all esports
tournaments in 2024.
The terms of the deal are subject to commercial confidentiality
and the total contract value is payable in cash.
Jasmine Skee, CEO of Guild Esports, commented: "Subway was among
our first partners after our IPO on the London Stock Exchange, and
we're delighted to be extending our relationship into 2024. Subway
is an iconic brand with a global reach, and its decision to partner
with us again is a resounding validation of Guild's value
proposition and long-term strategy, showing how we can communicate
authentically with new audiences, particularly the
difficult-to-reach Gen Z and Gen Alpha demographics."
Louise Wardle, Vice President of Marketing EMEA at Subway
commented: "Subway is excited to partner again with Guild,
following a greatly productive two years of working together.
Gaming and esports are growing rapidly and in continuing our
presence in this space we hope to further engage with younger
audiences across the UK, helping them to fulfil their ambitions. We
are pleased to have our logo on Guild's professional players'
shirts and wish them a year of competitive success in 2024."
For further information please contact:
Guild Esports
Jasmine Skee via Tancredi +44 207 887
Chief Executive 7633
-------------------------
Tennyson Securities
-------------------------
Corporate Broker
Peter Krens +44 207 186 9030
-------------------------
Tancredi Intelligent Communication
Media Relations
-------------------------
Helen Humphrey
Charlie Hobbs +44 7449 226 720
Jasmine Gadhavi +44 7897 557 112
guild@tancredigroup.com +44 7931 435 236
-------------------------
About Guild Esports:
Guild Esports PLC is a global gaming-focused media business that
fields professional players in gaming competitions under the Guild
banner. Our in-house training academy aims to attract and nurture
the best esports talent, and our goal is to provide the ultimate
entertainment experience alongside a distinctive lifestyle brand
authentic to the esports community worldwide. Guild is led by an
experienced management team of entertainment sector and esports
veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the Main
Market of the London Stock Exchange (ticker: GILD) and on the OTCQB
Venture Market in the United States (ticker: GULDF). Please visit
www.guildesports.com for more information.
About Subway (R) Restaurants:
The Subway restaurant chain continues to evolve the dining
experience, offering guests in more than 100 countries quality
ingredients, as well as robust flavour combinations while serving
over 6 million made-to-order sandwiches created each day. All
Subway restaurants are owned and operated by more than 20,000
Franchise Owners, who employ many people in their communities. The
Subway experience is also delivered online at Subway.com, through
Subway.com/Delivers, and the Subway(R) App.
Subway(R) is a Registered Trademark of Subway IP LLC. (c) 2023
Subway IP LLC
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