Science in Sport PLC Launch of New PhD Website
April 30 2019 - 1:02AM
RNS Non-Regulatory
TIDMSIS
Science in Sport PLC
30 April 2019
RNS REACH 30 April 2019
SCIENCE IN SPORT PLC
("SiS", "Company" or "Group")
Launch of New Website for PhD Nutrition ("PhD")
Science in Sport plc (AIM: SIS), the premium performance
nutrition company serving elite athletes, sports enthusiasts and
the gym lifestyle community, announces the launch of PhD's new
website, www.phd.com.
PhD, a premium protein brand, was acquired by Science in Sport
in December 2018, doubling the size of the Group. The launch of the
new website is part of a strategic plan to drive PhD's online
growth through significantly improving the performance, customer
engagement and sales conversion rates of its website.
The new website, which includes extensive product information,
training blogs and other resources, is based on the Magento 2
e-commerce platform also used by the SiS brand's website,
www.scienceinsport.com. The PhD site has been designed to replicate
the performance characteristics of the SiS site, which has
impressive customer conversion.
Strengthening PhD's digital capabilities forms part of the
Group's wider integration and optimisation plan for PhD with other
key priorities for 2019 including the integration of PhD powder
packaging into the Group's manufacturing site in Nelson,
Lancashire.
In addition to online sales via its own website, PhD products
are sold through multiple retail channels, both traditional and
online, in more than 45 countries worldwide.
Stephen Moon, Science in Sport's Chief Executive Officer,
said:
"The commercial strategy for our two brands, PhD and SiS, is
multi-channel with sales from our brand websites complementing
sales through key channels including major supermarkets, high
street chains and specialist retailers and e-tailers.
"The launch of the new PhD website is focused on driving sales
through the site and also to provide an online resource of PhD
product information. We continue to be excited by our recent
acquisition of PhD, which is performing in line with
expectations."
For further information:
Science in Sport plc
Stephen Moon, Chief Executive Officer
Elizabeth Lake, Chief Financial
Officer +44 (0) 20 7400 3700
Liberum Capital Ltd
Nominated adviser and broker
Clayton Bush
Chris Clarke
James Greenwood +44 (0) 20 3100 2000
Buchanan Communications +44 (0) 20 7466 5000
Financial PR ScienceInSport@buchanan.uk.com
Mark Court
Vicky Hayns
Tilly Abraham
Notes to Editors
About Science in Sport plc
Science in Sport plc is a leading sports nutrition business that
develops, manufactures and markets innovative nutrition products
for professional athletes, sports and fitness enthusiasts and the
gym lifestyle community. The Company has two highly regarded
brands: PhD Nutrition, a premium protein brand targeting gym
lifestyle and sports enthusiasts, and SiS, a leading brand among
elite athletes and professional sports teams.
The two brands are sold internationally through multiple retail
channels, both traditionally and online, including major
supermarkets and high street chains, specialist sports retailers
and e-commerce sites including Amazon and the brands' own websites.
They enable the Company to address the full breadth of the
performance nutrition market currently estimated at approximately
GBP10 billion worldwide.
PhD is one of the UK's leading protein brands with a reputation
for high quality and product innovation. The brand has grown
rapidly, based on its core protein powders, since launch in 2005.
The range now comprises powders, bars, flapjacks, drinks and other
products including the high protein, low sugar range, PhD Smart.
PhD is the exclusive sports nutrition supplier to David Lloyd Clubs
and its brand ambassadors include rapper Bugzy Malone and WBA
international champion Jordan Gill.
SiS, founded in 1992, has a core range comprising gels, powders
and bars focused on energy, hydration and endurance. SiS is the
official sports nutrition supplier to many professional cycling
teams and organisations including British Cycling, Cycling
Australia, USA Cycling and USA Triathlon. SiS supplies more than 80
professional football clubs in the UK and is an official partner to
British Triathlon and the Rock 'n' Roll Marathon Series. SiS brand
ambassadors include Olympians Sir Chris Hoy MBE, Mark Cavendish MBE
and Adam Peaty MBE.
Science in Sport is headquartered in London. Its shares joined
the AIM market of the London Stock Exchange in August 2013 and
trade under the ticker symbol SIS.
For further information, please visit www.scienceinsport.com
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END
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