System1 Group PLC Ad Ratings and Trading Update (1970A)
September 10 2018 - 1:00AM
UK Regulatory
TIDMSYS1
RNS Number : 1970A
System1 Group PLC
10 September 2018
Press Release 10 September 2018
System1 Group PLC (AIM: SYS1)
("System1", or "the Company")
Ad Ratings and Trading Update
System1 announces that it is preparing to launch its new Ad
Ratings subscription service later in the current financial year.
This service will provide clients with access to a large database
of adverts broadcast in the UK and the US which are rated using the
Company's advertising effectiveness measures. It will enable
clients to compare the effectiveness of their adverts with those of
competitors and to correlate advertising effectiveness with media
spend.
The Company is investing a significant amount in developing this
service, which it views as having strategic importance both in
supporting the current business and in broadening the use of its
core intellectual property to create new scalable revenue streams.
Over H1, the Company will have invested some GBP1.8m and further
material investment is planned in H2.
This investment is being undertaken at a time when current
business revenues are stabilising, albeit at a slower rate than
anticipated. As a result of lower operating costs (excluding Ad
Ratings) a return to growth in operating profits vs H1 prior year
(again, excluding Ad Ratings) is anticipated. The Company believes
that revenues from the Ad Ratings service will begin towards the
end of H2.
The Company will be providing its usual trading update soon
after its H1 period end (30 September 2018).
The Company can be found at www.system1group.com.
For further information, please contact:
System1 Group PLC Tel: +44 (0)20 7043
1000
John Kearon, Chief Executive Officer
James Geddes, Chief Financial Officer
Canaccord Genuity Limited Tel: +44 (0)20 7523
8000
Simon Bridges / Emma Gabriel
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END
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